A comparison of specs, key information, reviews, and best pricing from top retailers
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What we think
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Updated January 12, 2024·
The Sony A95L is a top-tier OLED TV with exceptional overall picture quality, making it ideal for dark room viewing and movie enthusiasts. It boasts excellent contrast, perfect black levels, and superior viewing angles, ensuring a consistent image no matter where you sit. Its high color accuracy and wide color gamut deliver vibrant and true-to-life colors, enhancing the visual experience for movies and series. Gaming performance is also top-notch, with low input lag and high refresh rates, catering to avid gamers. However, it comes with a high-end price tag and may not be as bright as some LCDs, which could affect visibility in very bright rooms. On the other hand, the Hisense UX is an impressive LCD TV with miniLED backlighting that offers a brighter picture than the Sony, making it a better choice for well-lit rooms. It's also larger at 85 inches, providing a more immersive experience for sports and TV content. While it has a fair sports content score and good overall brightness, its viewing angles and dark room performance aren't as strong as the Sony's. The Hisense is priced similarly but offers a different set of trade-offs: it's great for bright rooms and general content but may not satisfy cinephiles or gamers looking for the highest quality. Additionally, its color accuracy and motion processing are very good, though not at the same level as the Sony. In summary, choose the Sony A95L for its superior picture quality and performance in movies, gaming, and dark room environments, despite its premium price. Opt for the Hisense UX if you prioritize a larger screen size, better bright room performance, and a slightly more affordable cost, accepting some compromises in picture quality and viewing angles. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
Advantages of the Sony A95L (OLED)
- Best in class for dark room
- Best in class for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Best in class for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.8
10.0
8.00/10
CONTRAST
10.00/10
10.0/10
COLOR VOLUME SCORE
9.3/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95L (OLED) has best in class picture quality, while the Hisense UX (LCD) has very good picture quality.
Movies & TV
8.5
10.0
8.00/10
CONTRAST
10.00/10
10.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95L (OLED) is best in class for movies & TV, while the Hisense UX (LCD) is very good.
The Sony A95L's OLED technology delivers perfect blacks due to its ability to turn off individual pixels, which, along with its unparalleled local dimming features and black uniformity, offers an exceptional contrast that is crucial for movies and cinematic content, especially in dark scenes.
Sports
6.6
10.0
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
144Hz
7.0/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
8.1/10
Yes
HLG SUPPORT
Yes
The Sony A95L (OLED) is best in class for sports, while the Hisense UX (LCD) is only fair.
The Hisense UX, with weaker motion processing and slower response time, is less capable of delivering the smooth action needed for sports, and it also offers more limited viewing angles, which can affect group viewings. In contrast, the Sony A95L provides superior motion handling and response time, ensuring fast-paced sports scenes look crisp, alongside wider viewing angles for better off-center viewing, making it a better choice for sports enthusiasts.
Gaming
8.4
10.0
8.4/10
RESPONSE TIME SCORE
10.0/10
7.0/10
INPUT LAG SCORE
10.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
100.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony A95L (OLED) is best in class for gaming, while the Hisense UX (LCD) is very good.
Cartoons & Animation
9.0
10.0
8.6/10
COLOR GAMUT SCORE
10.0/10
10.0/10
COLOR VOLUME SCORE
9.3/10
10.0/10
SDR BRIGHTNESS SCORE
8.1/10
7.7/10
COLORS OUT OF THE BOX SCORE
9.5/10
6.8/10
GRAY UNIFORMITY
9.8/10
The Sony A95L (OLED) is best in class for cartoons & animation, while the Hisense UX (LCD) is excellent.
News, Talk, & Other TV
8.6
10.0
10.0/10
SDR BRIGHTNESS SCORE
8.1/10
7.0/10
UPSCALING
10.0/10
The Sony A95L (OLED) is best in class for news, talk, & other TV, while the Hisense UX (LCD) is very good.
The Hisense UX (LCD) excels in upscaling lower-resolution content and provides very high SDR brightness, making it a strong choice for watching standard TV programs and news in bright rooms. The Sony A95L (OLED) offers superior upscaling and exceptional colors straight out of the box, with a wide color gamut and excellent contrast, ideal for an enhanced viewing experience in rooms where lighting can be controlled.
Bright Room
10.0
9.0
7.0/10
VIEWING ANGLE
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
8.1/10
10.0/10
HDR BRIGHTNESS SCORE
8.2/10
8.9/10
REFLECTIONS SCORE
10.0/10
The Hisense UX (LCD) is best in class for bright room, while the Sony A95L (OLED) is excellent.
The Hisense UX stands out in a bright room due to its best-in-class SDR and HDR brightness, which combats ambient light effectively, while its very good reflections handling minimizes mirror-like reflections. In contrast, the Sony A95L, although with very good SDR and HDR brightness, excels with the best reflections handling, providing clear images even when facing windows or strong lights.
Cost
$3,500
$2,899
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
The Hisense UX (LCD) has a price of $3,500 and the Sony A95L (OLED) costs $2,899.
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How the Hisense UX (LCD) and the Sony A95L (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony A95L (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$3,500 | $2,899 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | August 7, 2023 | |
Full name | |||
Full name | 85UX | XR-65A95L | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 10/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 9/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 10/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 10/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 32.7" x 56.9" x 1.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 33.9" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 51.6 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 82 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Get a great deal on the Hisense UX (LCD) or the Sony A95L (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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