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What we think
The PerfectRec TV team Learn more
Updated January 16, 2024·
The Sony A90J is an OLED TV with exceptional picture quality, particularly in dark rooms, and it offers the best contrast and black uniformity on the market. It's also a top performer for watching movies and sports, and it has excellent gaming features. However, it's not as bright as some LED TVs, so it might not be the best choice for a very bright room. It has great upscaling and motion processing capabilities, making it ideal for a wide range of content. The sound quality is good, and it has a versatile stand that can accommodate different setups. On the other hand, the Hisense UX is an LCD TV with a larger screen size that performs well in bright rooms due to its high SDR and HDR brightness. It's also good for gaming and has a wider color gamut, which is great for HDR content. However, its viewing angles and dark room performance aren't as strong as the Sony's, and the color accuracy out of the box may not be as high. It has a full-array local dimming feature that enhances contrast, but it may not match the perfect blacks of the Sony OLED. The Hisense also boasts better built-in speakers and supports voice commands for added convenience. If you prioritize superior picture quality, especially in darker environments, and don't mind a smaller screen, the Sony A90J is the way to go. But if you need a TV for a very bright room, want a larger screen, and are okay with some trade-offs in picture quality, the Hisense UX could be a better fit. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Excellent for cartoons & animation
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Movies & TV
8.5
9.1
8.00/10
CONTRAST
10.00/10
10.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense UX (LCD) is very good.
The Sony A90J (OLED) offers exceptional contrast, perfect black uniformity, and excellent viewing angles, which enhances the cinematic experience particularly in dark scenes for movies and TV, thanks to its OLED technology that allows individual pixels to turn off completely.
Sports
6.6
9.2
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense UX (LCD) is only fair.
The Sony A90J is outstanding for sports because its OLED technology provides excellent response times and motion processing capabilities, leading to clearer images during fast action and less blurring, with better viewing angles that ensure consistent picture quality when viewed from the side. In comparison, the Hisense UX, with its LCD technology, offers fair performance with slower response times, resulting in more motion blur and narrower viewing angles, which can reduce picture quality when not seated directly in front of the TV.
Bright Room
10.0
7.3
7.0/10
VIEWING ANGLE
8.5/10
10.0/10
SDR BRIGHTNESS SCORE
7.0/10
10.0/10
HDR BRIGHTNESS SCORE
7.4/10
8.9/10
REFLECTIONS SCORE
9.2/10
The Hisense UX (LCD) is best in class for bright room, while the Sony A90J (OLED) is good.
The Hisense UX, being an LCD TV, shines with the best SDR and HDR brightness, making it superior for viewing in a bright room, and its very good reflection handling further enhances visibility. The Sony A90J, while its OLED panel offers excellent reflection handling and good brightness levels, might not be as bright as the Hisense UX, which is a key factor in well-lit environments.
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Key similarities
Picture Quality
8.8
8.7
8.00/10
CONTRAST
10.00/10
10.0/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Hisense UX (LCD) and Sony A90J (OLED) both have very good picture quality.
Gaming
8.4
8.8
8.4/10
RESPONSE TIME SCORE
9.4/10
7.0/10
INPUT LAG SCORE
7.3/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
100.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense UX (LCD) are both very good for gaming.
The Hisense UX is praised for gaming due to its very good response time and good input lag scores, which ensure minimal motion blur and quick on-screen reaction to inputs, vital for dynamic gaming. In contrast, the Sony A90J stands out for its excellent response time and good input lag scores, delivering a highly responsive gaming experience with deeper blacks and contrast courtesy of its OLED technology.
Cartoons & Animation
9.0
8.5
8.6/10
COLOR GAMUT SCORE
7.8/10
10.0/10
COLOR VOLUME SCORE
7.4/10
10.0/10
SDR BRIGHTNESS SCORE
7.0/10
7.7/10
COLORS OUT OF THE BOX SCORE
8.3/10
6.8/10
GRAY UNIFORMITY
9.8/10
Although they have very similar scores, PerfectRec considers Hisense UX (LCD) to be excellent for cartoons & animation, while the Sony A90J (OLED) is very good.
The Hisense UX, an LCD TV, displays cartoons and animation excellently owing to its very good color gamut and high color volume which ensures vibrant and varied hues. In contrast, the Sony A90J, with its OLED technology, is very good for such content due to its superior colors straight out of the box and good color gamut, although its color volume isn't as extensive as the Hisense's.
News, Talk, & Other TV
8.6
8.9
10.0/10
SDR BRIGHTNESS SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense UX (LCD) are both very good for news, talk, & other TV.
The Hisense UX's excellent upscaling and top-tier SDR brightness make it ideal for clear and bright display of news and TV programs, but it doesn't match the superior upscaling and color accuracy of the Sony A90J, which also provides deep contrast and wide color gamut for rich and nuanced images.
Cost
$2,498
$2,498
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense UX (LCD) has a price of $2,498 and the Sony A90J (OLED) costs $2,498.
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How the Hisense UX (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 85UX | XR-65A90J | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 82 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Sony A90J (OLED)
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Dig into reviews and images
Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense UX (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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