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Updated January 12, 2024·
The Hisense UX is a premium choice with superior picture quality, especially in dark rooms, and excels in gaming and HDR content, making it ideal for movie enthusiasts and gamers. It also offers a larger screen, better bright room performance, and enhanced sound quality. However, it comes with a high-end price tag. On the other hand, the Sony X77L is more budget-friendly, with a very good upscaling feature that improves the look of lower-resolution content. It's a fair choice for sports and news but may struggle in dark scenes and doesn't have as robust sound. If price isn't a concern and you want the best home theater and gaming experience, the Hisense UX is the way to go. But if you're looking for a cost-effective option for general viewing, the Sony X77L is a sensible choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Excellent for cartoons & animation
- Very good for use as monitor
- Very good reflections
Advantages of the Sony X77L (LCD)
- Very good motion processing
Key differences
Picture Quality
8.8
5.6
8.00/10
CONTRAST
3.58/10
10.0/10
COLOR VOLUME SCORE
6.3/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense UX (LCD) has very good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
8.5
5.2
8.00/10
CONTRAST
3.58/10
10.0/10
BLACK UNIFORMITY
5.8/10
7.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense UX (LCD) is very good for movies & TV, while the Sony X77L (LCD) is poor.
The Hisense UX excels in watching movies and cinematic TV due to its high contrast, superior local dimming, and excellent black uniformity, all of which contribute to rich, deep blacks and stark contrast in dark scenes. In contrast, the Sony X77L falls short in these areas, offering lower contrast, weaker local dimming, and less consistent black uniformity, which can lead to washed out blacks and poorer dark scene performance.
Gaming
8.4
5.8
8.4/10
RESPONSE TIME SCORE
5.9/10
7.0/10
INPUT LAG SCORE
8.7/10
4.2/10
MOTION PROCESSING
8.5/10
90.0/100
GAMING LOCAL DIMMING
5.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense UX (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.
The Hisense UX offers a very good gaming experience due to its higher refresh rate and better response time, which makes for smoother and more responsive gameplay, in contrast to the Sony X77L, which has a lower refresh rate and poorer response time, thus making it less ideal for fast-paced gaming where quick reflexes are crucial.
Cartoons & Animation
9.0
6.0
8.6/10
COLOR GAMUT SCORE
5.9/10
10.0/10
COLOR VOLUME SCORE
6.3/10
10.0/10
SDR BRIGHTNESS SCORE
7.2/10
7.7/10
COLORS OUT OF THE BOX SCORE
8.8/10
6.8/10
GRAY UNIFORMITY
7.7/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense UX is excellent for cartoons & animation mainly due to its 'Good' performance in colors right out of the box and 'Very Good' color gamut, which ensures vibrant and accurate colors, essential for animated content. In contrast, the Sony X77L is rated as fair because, despite its 'Very Good' color accuracy out of the box, it falls short with a 'Poor' color gamut, meaning it cannot display as wide a range of colors, which is critical for the vividness typically associated with animation.
News, Talk, & Other TV
8.6
6.0
10.0/10
SDR BRIGHTNESS SCORE
7.2/10
7.0/10
UPSCALING
7.0/10
The Hisense UX (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense UX performs better when watching news and TV shows due to its superior upscaling and SDR brightness, which are particularly important for such content, and also benefits from having good colors out of the box and local dimming that enhances contrast.
Bright Room
10.0
6.0
7.0/10
VIEWING ANGLE
7.7/10
10.0/10
SDR BRIGHTNESS SCORE
7.2/10
10.0/10
HDR BRIGHTNESS SCORE
6.2/10
8.9/10
REFLECTIONS SCORE
6.3/10
The Hisense UX (LCD) is best in class for bright room, while the Sony X77L (LCD) is only fair.
The Hisense UX excels in bright room viewing because it achieves the highest marks for both SDR and HDR brightness and handles reflections very well. In contrast, the Sony X77L has good SDR brightness but is only rated as fair for handling reflections, making it less suitable for environments with a lot of ambient light.
Cost
$2,498
$598
$0
$1,000
$2,000
$3,000
$4,000
The Hisense UX (LCD) has a price of $2,498 and the Sony X77L (LCD) costs $598.
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Key similarities
Sports
6.6
6.8
4.2/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
7.0/10
10.0/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense UX (LCD) are both only fair for sports.
For watching sports, the Hisense UX has a much slower motion processing capability making fast-paced action look blurry, but its response time is very good, reducing motion blur in moving objects. On the other hand, the Sony X77L has excellent motion processing that keeps up with fast action without the blur, although its poor response time means some motion blur is still noticeable, and it also has wider viewing angles but struggles with reflections more than the Hisense UX.
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How the Hisense UX (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$2,498 | $598 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | July 4, 2023 | |
Full name | |||
Full name | 85UX | KD-65X77L | |
Screen Size | |||
Screen Size | 85" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 82 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense UX (LCD)
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Dig into reviews and images
Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Sony X77L (LCD)
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Dig into reviews and images
HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense UX (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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