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What we think
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Updated January 12, 2024·
Consider the Sony A90K if you prioritize exceptional overall picture quality, particularly in dark rooms, and a top-tier movie-watching experience, which OLED technology excels at providing. Its superior contrast and perfect blacks will make movies come alive, though it's not as bright as the Hisense UX, so it's better suited for rooms where you can control the lighting. Gaming performance is also a strong suit, with excellent motion handling and low input lag. However, it's more expensive and has a smaller screen size at 48 inches compared to the Hisense's 85 inches. On the other hand, the Hisense UX is ideal if you want a larger screen and a TV that performs well in a variety of content, including sports and bright room viewing, thanks to its higher brightness and miniLED FALD technology. It also offers better upscaling and reflection handling, making it a solid choice for well-lit environments. While its color accuracy and overall picture quality are very good, it falls short of the Sony's near-perfect performance. Additionally, the Hisense has a more robust sound system with a 4.1.2 speaker setup and higher power, potentially reducing the need for an external sound system. It's also worth noting that the Hisense is a newer model, which might appeal if you're looking for the latest tech. In summary, choose the Sony A90K for its outstanding picture quality and performance in a moderately priced package, best enjoyed in controlled lighting environments. Opt for the Hisense UX if you want a larger screen, better bright room performance, and a more immersive audio experience, but be prepared to pay a premium for these benefits. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense UX (LCD)
- Best in class for bright room
- Excellent for cartoons & animation
Advantages of the Sony A90K (OLED)
- Excellent for movies & TV
- Excellent for sports
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
Key differences
Movies & TV
8.5
9.1
8.00/10
CONTRAST
10.00/10
10.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90K (OLED) is excellent for movies & TV, while the Hisense UX (LCD) is very good.
The Hisense UX, with its miniLED technology, likely offers very good contrast, effective local dimming, and excellent black uniformity, which are crucial for deep blacks and high-contrast scenes in movies and cinematic TV, though it might lag behind in viewing angles. The Sony A90K, being an OLED TV, excels in these same areas but with even better performance, providing perfect blacks and a wide viewing angle, as well as very good color volume and gray uniformity, making for a more vibrant and consistent image across various viewing positions.
Sports
6.6
9.1
4.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.0/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
10.0/10
SDR BRIGHTNESS SCORE
6.3/10
Yes
HLG SUPPORT
Yes
The Sony A90K (OLED) is excellent for sports, while the Hisense UX (LCD) is only fair.
The Sony A90K offers excellent motion processing, making fast-moving sports scenes look smooth and much less blurry compared to the fair motion processing of the Hisense UX, which may result in more motion blur during fast-paced action. Additionally, the OLED technology in the Sony A90K provides superior viewing angles and better handling of reflections, ensuring clear visibility from different seating positions and in bright rooms, unlike the Hisense UX, whose LCD screen might struggle with these aspects.
Cartoons & Animation
9.0
8.4
8.6/10
COLOR GAMUT SCORE
8.3/10
10.0/10
COLOR VOLUME SCORE
8.0/10
10.0/10
SDR BRIGHTNESS SCORE
6.3/10
7.7/10
COLORS OUT OF THE BOX SCORE
7.7/10
6.8/10
GRAY UNIFORMITY
9.6/10
The Hisense UX (LCD) is excellent for cartoons & animation, while the Sony A90K (OLED) is very good.
The Hisense UX, being an LCD TV with very good color gamut and colors out of the box, delivers excellent performance for cartoons and animation due to its strong color reproduction and accuracy that makes animated content pop. The Sony A90K, on the other hand, is an OLED TV with a similarly very good color gamut and good color out-of-the-box, ensuring vibrant images, though its OLED nature typically provides deeper blacks and better contrast, which is less impactful for animated content than live-action material.
Bright Room
10.0
6.7
7.0/10
VIEWING ANGLE
8.8/10
10.0/10
SDR BRIGHTNESS SCORE
6.3/10
10.0/10
HDR BRIGHTNESS SCORE
6.2/10
8.9/10
REFLECTIONS SCORE
8.9/10
The Hisense UX (LCD) is best in class for bright room, while the Sony A90K (OLED) is only fair.
The Hisense UX's LCD screen with higher SDR and HDR brightness levels and very good reflection handling makes it a preferable option for viewing in bright rooms, whereas the Sony A90K's OLED screen, while offering fair SDR and HDR brightness and good reflection handling, may not perform as well under bright lighting conditions.
Cost
$3,500
$1,398
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
The Hisense UX (LCD) has a price of $3,500 and the Sony A90K (OLED) costs $1,398.
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Key similarities
Picture Quality
8.8
8.5
8.00/10
CONTRAST
10.00/10
10.0/10
COLOR VOLUME SCORE
8.0/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Hisense UX (LCD) and Sony A90K (OLED) both have very good picture quality.
Gaming
8.4
8.8
8.4/10
RESPONSE TIME SCORE
9.4/10
7.0/10
INPUT LAG SCORE
7.0/10
4.2/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
100.0/100
10.0/10
GAME HDR BRIGHTNESS SCORE
6.2/10
The Sony A90K (OLED) and Hisense UX (LCD) are both very good for gaming.
The Hisense UX (LCD) has very good performance for gaming with low input lag and a solid response time that suits fast-paced action, but the Sony A90K (OLED) is outstanding in this regard, delivering excellent response times paired with good input lag, which is vital for a smooth gaming experience. While both have 120Hz refresh rates, the OLED technology of the Sony A90K provides a superior edge with its faster pixel response, beneficial for the most demanding gaming scenarios.
News, Talk, & Other TV
8.6
8.7
10.0/10
SDR BRIGHTNESS SCORE
6.3/10
7.0/10
UPSCALING
10.0/10
The Sony A90K (OLED) and Hisense UX (LCD) are both very good for news, talk, & other TV.
The Hisense UX is well-suited for watching news and TV programs due to its good upscaling capability, ensuring that lower-resolution content looks sharper, and it also offers ample SDR brightness to make those programs look clear. On the other hand, the Sony A90K provides superior contrast due to its OLED technology, which brings out more nuance in such content, while also delivering accurate colors straight out of the box and a wider color gamut enhancing the viewing experience of everyday content.
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How the Hisense UX (LCD) and the Sony A90K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense UX (LCD) | Sony A90K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$3,500 | $1,398 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | September 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 85UX | 48A90K | |
Screen Size | |||
Screen Size | 85" | 48" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.9/10 | 8.6/10 | |
Bright Room Score | |||
Bright Room Score | 10/10 | 6.8/10 | |
Gaming Score | |||
Gaming Score | 8.4/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.6/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.6/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 76.7" x 1.7" | 24.6" x 42.1" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 45.5" x 76.7" | 24.9" x 42.1" | |
Weight without Stand | |||
Weight without Stand | 111.9 lbs | 29.6 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8.4/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 4.1.2 | 2.1 | |
Speaker Power | |||
Speaker Power | 82 W | 25 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Hisense UX (LCD)
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Tom's guide
Matthew Murray | November 2023
"If you need a TV that can light up the room literally as well as figuratively, look no further than the Hisense UX"
Get a great deal on the Hisense UX (LCD) or the Sony A90K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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