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What we think
The PerfectRec TV team Learn more
Updated January 12, 2024·
If you're looking for better overall picture quality, the Sony X90L offers improvements in areas such as contrast and local dimming, which can enhance your viewing experience, especially in darker scenes in movies. It also boasts better sound quality with a higher wattage and support for DTS Digital Surround. The Hisense U7H, while less expensive, may not match the Sony in picture and sound performance but still offers a good 4K experience with decent refresh rates for gaming and a wide color gamut. If budget is a major concern and your content doesn’t demand top-tier display attributes, the Hisense could serve you well. However, if you prioritize high-fidelity audiovisuals and can stretch your budget, the Sony might be worth the extra investment. Both TVs support a 120Hz refresh rate, ideal for smooth gameplay and sports watching. Keep in mind that the Sony X90L could provide a somewhat better experience in brighter rooms due to its higher brightness capability. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony X90L (LCD).
Advantages of the Sony X90L (LCD)
- Very good for bright room
- Very good for gaming
- Good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.0
7.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense U7H (LCD) is only fair.
The Sony X90L is better for watching sports because it has a 'Best' response time, reducing motion blur, and 'Excellent' motion processing, ensuring smooth action. The Hisense U7H, however, is considered to have a 'Poor' response time which can lead to more noticeable motion blur during fast-paced sports.
Cartoons & Animation
7.9
8.6
7.7/10
COLOR GAMUT SCORE
7.7/10
8.3/10
COLOR VOLUME SCORE
8.8/10
8.7/10
SDR BRIGHTNESS SCORE
9.4/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
The Sony X90L (LCD) is very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Hisense U7H performs well with cartoons and animation due to its fair colors out of the box and good color gamut, but it's overshadowed by the Sony X90L which displays very good colors out of the box and a good color gamut as well, enhancing the vibrancy and variety of colors in animated content. Both TVs have a very good color volume and similar gray uniformity; however, the Sony X90L edges out with excellent SDR brightness, making it more suitable for bright rooms compared to the very good SDR brightness of the Hisense U7H.
News, Talk, & Other TV
8.1
9.0
8.7/10
SDR BRIGHTNESS SCORE
9.4/10
7.5/10
UPSCALING
10.0/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Hisense U7H (LCD) is very good.
The Hisense U7H is very good for watching news and TV programs with strong upscaling capabilities, which means it can make lower resolution content look better, and with bright SDR performance, ensuring clear visibility even in well-lit rooms. On the other hand, the Sony X90L is excellent in the same context due to its superior upscaling quality and even higher SDR brightness, which further enhances its ability to deliver clear images in bright environments.
Bright Room
7.7
8.6
5.4/10
VIEWING ANGLE
5.5/10
8.7/10
SDR BRIGHTNESS SCORE
9.4/10
7.5/10
HDR BRIGHTNESS SCORE
8.3/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Sony X90L (LCD) is very good for bright room, while the Hisense U7H (LCD) is good.
The Hisense U7H has very good SDR brightness and good HDR brightness levels that provide a clear image in a bright room, but it only offers fair reflections handling, which may be a concern in very bright or sunny rooms. On the other hand, the Sony X90L offers excellent SDR brightness and very good HDR brightness for vibrant images, even though it has poor reflections handling, which could impact viewing quality in brightly lit environments.
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Key similarities
Picture Quality
7.6
7.8
7.50/10
CONTRAST
7.125/10
8.3/10
COLOR VOLUME SCORE
8.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90L (LCD) and Hisense U7H (LCD) both have good picture quality.
Movies & TV
7.4
7.6
7.50/10
CONTRAST
7.125/10
5.7/10
BLACK UNIFORMITY
6.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90L (LCD) and Hisense U7H (LCD) are both good for movies & TV.
The Hisense U7H provides a high contrast that is crucial for deep blacks in movies, and its local dimming helps enhance dark scenes but has average black uniformity, possibly leading to some uneven darkness in scenes. The Sony X90L, while slightly lower in contrast, has better black uniformity and local dimming, contributing to more consistent quality during dark scenes, and it also offers better colors out of the box, enhancing the overall movie-watching experience.
Gaming
7.7
8.1
5.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
73.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.6/10
Although they have very similar scores, PerfectRec considers Sony X90L (LCD) to be very good for gaming, while the Hisense U7H (LCD) is good.
The Sony X90L has a higher response time compared to the Hisense U7H, which means it's quicker at displaying fast-moving content, a critical factor for gaming. Both TVs have an input lag that's considered good, ensuring minimal delay between user actions and on-screen reactions, but the better response time of the Sony X90L provides a smoother gaming experience overall.
Cost
$1,698
$1,698
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7H (LCD) has a price of $1,698 and the Sony X90L (LCD) costs $1,698.
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How the Hisense U7H (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,698 | $1,698 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 4, 2022 | August 1, 2023 | |
Full name | |||
Full name | 85U7H | XR-85X90L | |
Screen Size | |||
Screen Size | 85" | 85" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 43.1" x 74.9" x 3.7" | 42.2" x 74.5" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 46.1" x 74.9" | 44.1" x 74.5" | |
Weight without Stand | |||
Weight without Stand | 90.4 lbs | 98.1 lbs | |
VESA Mount | |||
VESA Mount | 600 x 400 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Hisense U7H (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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