The Hisense U7H is more affordable and provides a solid overall picture quality, making it suitable for gaming and watching movies and series. It performs adequately in bright rooms and has good sound quality, but it's less impressive for sports content due to subpar performance in that area.
In comparison, the Sony X95J is priced at the premium end and offers superior picture quality across the board, which makes it better for watching sports and movies with better performance in bright rooms. It also has great sound with powerful speakers and excels in upscaling and motion processing for a smoother viewing experience.
If budget is a concern and you prioritize gaming and general movie watching, the Hisense U7H would be a practical choice. If you are willing to invest more for an enhanced viewing experience, particularly for sports and content in bright rooms, with better motion handling and better built-in audio, the Sony X95J may be the preferred option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
Good for dark room
Good for movies & TV
Advantages of the Sony X95J (LCD)
Good for sports
Very good for cartoons & animation
Good for use as monitor
Best in class for upscaling
Best in class motion processing
Key differences
Movies & TV
7.4/10
6.5/10
7.50/10
CONTRAST
7.88/10
5.7/10
BLACK UNIFORMITY
6.9/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7H (LCD) is good for movies & TV, while the Sony X95J (LCD) is only fair.
The Hisense U7H is good for watching movies and cinematic TV due to its local dimming and black uniformity enhancing the contrast of darker scenes, but the Sony X95J is favored for the same content because it has better local dimming which results in superior contrast and black uniformity, providing crisper and more vivid images in a variety of lighting conditions.
Sports
6.0/10
7.2/10
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.6/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.5/10
Yes
HLG SUPPORT
Yes
The Sony X95J (LCD) is good for sports, while the Hisense U7H (LCD) is only fair.
The Sony X95J performs better for sports because it has an excellent response time, which ensures smoother motion with less blur, and it handles reflections very well, making it ideal for brightly lit rooms. On the other hand, the Hisense U7H has a poorer response time, leading to comparatively more motion blur during fast-paced sports, and its reflections handling is just fair, which might be less suitable for viewing in well-lit environments.
Cartoons & Animation
7.9/10
8.6/10
7.7/10
COLOR GAMUT SCORE
7.3/10
8.3/10
COLOR VOLUME SCORE
7.3/10
8.7/10
SDR BRIGHTNESS SCORE
8.5/10
6.5/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
8.2/10
The Sony X95J (LCD) is very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Hisense U7H is good for cartoons and animation due to its fair color accuracy out of the box and good color gamut, which provides a wide range of colors, but the Sony X95J is very good because it combines very good color accuracy with a similar color gamut, resulting in more vivid and accurate colors for animated content. Additionally, factors like color volume and gray uniformity are somewhat important; both TVs have very good color volume and fair gray uniformity, with the Sony slightly leading, enhancing the overall viewing experience for animation with better contrast and brightness performance under different content scenarios.
Cost
$1,698
$2,500
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense U7H (LCD) has a price of $1,698 and the Sony X95J (LCD) costs $2,500.
The Hisense U7H (LCD) and Sony X95J (LCD) both have good picture quality.
Gaming
7.7/10
7.6/10
5.8/10
RESPONSE TIME SCORE
7.8/10
7.6/10
INPUT LAG SCORE
7.6/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
0.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Hisense U7H (LCD) and Sony X95J (LCD) are both good for gaming.
The Sony X95J is considered very good for gaming as it has an excellent response time, which ensures smooth motion without blur during fast-paced games, and it also offers good input lag performance, providing a responsive gaming experience. On the other hand, the Hisense U7H also provides a good gaming experience with its fair response time and input lag, but it doesn't match the higher standards set by the Sony X95J in these critical gaming aspects.
News, Talk, & Other TV
8.1/10
8.2/10
8.7/10
SDR BRIGHTNESS SCORE
8.5/10
7.5/10
UPSCALING
10.0/10
The Sony X95J (LCD) and Hisense U7H (LCD) are both very good for news, talk, & other TV.
Bright Room
7.7/10
7.3/10
5.4/10
VIEWING ANGLE
5.3/10
8.7/10
SDR BRIGHTNESS SCORE
8.5/10
7.5/10
HDR BRIGHTNESS SCORE
7.1/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U7H (LCD) and Sony X95J (LCD) are both good for bright room.
The Sony X95J's greater SDR and HDR brightness compared to the Hisense U7H, combined with superior reflections handling, makes it an excellent choice for well-lit rooms. While both TVs have comparably good contrast and color capabilities, the higher brightness and reflections handling of the Sony provide a clearer picture in bright environments.
Give feedback
We’re constantly working to improve.
How the Hisense U7H (LCD) and the Sony X95J (LCD) compare to other TVs
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Hisense U7H (LCD) or the Sony X95J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
By the numbers
385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
99,030
Recommendations made
14,855
Consumer hours saved
About the TV team
Joe Golden, Ph.D
CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
Jason Lew
Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.
Chandradeep Chowdhury
Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.
Jaime Roldán
TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.