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Updated January 10, 2024·
If you value gaming performance and are looking for a more budget-friendly option, the Hisense U8K is less expensive and offers a higher gaming score than the Sony X90J. The U8K also performs well in bright rooms and boasts better sound with its 2.1.2 speakers. Conversely, if you prioritize a brand with a reputation for quality control, and you don't mind spending more, the Sony X90J might be preferable, but note that it has a lower sound quality than the Hisense U8K. Keep in mind that the Hisense U8K is a newer model than the Sony X90J. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Excellent for cartoons & animation
- Very good reflections
Advantages of the Sony X90J (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Picture Quality
8.7
7.8
8.21/10
CONTRAST
7.63/10
9.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U8K (LCD) has very good picture quality, while the Sony X90J (LCD) has good picture quality.
Movies & TV
8.5
7.9
8.21/10
CONTRAST
7.63/10
10.0/10
BLACK UNIFORMITY
6.4/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8K (LCD) is very good for movies & TV, while the Sony X90J (LCD) is good.
The Hisense U8K is outstanding for watching movies and cinematic TV due to its high contrast, effective local dimming, and excellent black uniformity, which ensure deep blacks and minimize blooming in dark scenes. In comparison, the Sony X90J also provides a good experience with strong contrast and local dimming, but its lower black uniformity can result in less consistent blacks across the screen.
Sports
6.3
7.1
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U8K (LCD) is only fair.
The Sony X90J excels at watching sports due to its exceptional motion processing that creates smoother action, and its very good response time reduces motion blur, key factors for fast-paced sports content. In contrast, the Hisense U8K's weaker motion processing and fair response time may lead to less fluid movement and more noticeable blur during sports events.
Cartoons & Animation
9.1
8.3
8.3/10
COLOR GAMUT SCORE
7.0/10
9.2/10
COLOR VOLUME SCORE
7.4/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
6.8/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Sony X90J (LCD) is very good.
The Hisense U8K is rated higher in 'Colors Out of the Box' and 'Color Volume,' making it excellent for watching cartoons and animations by presenting vibrant and varied colors immediately upon setup. In contrast, the Sony X90J, while still very good for cartoons due to excellent 'Colors Out of the Box', falls a bit short in 'Color Volume,' which can affect the richness and consistency of color in varied content.
Bright Room
9.7
7.6
5.3/10
VIEWING ANGLE
5.2/10
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
9.1/10
HDR BRIGHTNESS SCORE
7.9/10
8.9/10
REFLECTIONS SCORE
5.9/10
The Hisense U8K (LCD) is best in class for bright room, while the Sony X90J (LCD) is good.
The Hisense U8K provides excellent SDR and HDR brightness and handles reflections very well, making it the best choice for bright rooms, while the Sony X90J has very good brightness but poor reflection handling, which could be a drawback in well-lit environments. Contrast, color volume, and color gamut are also important; the Hisense has a high contrast which is great for color depth, but this should be balanced against your need for a TV that maintains quality in a sunny room.
Cost
$898
$998
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U8K (LCD) has a price of $898 and the Sony X90J (LCD) costs $998.
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Key similarities
Gaming
8.6
8.2
6.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
90.0/100
GAMING LOCAL DIMMING
80.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U8K (LCD) and Sony X90J (LCD) are both very good for gaming.
The Hisense U8K has a reasonable response time and input lag, suitable for gaming, plus it has a faster 144Hz refresh rate which can benefit fast-paced games. The Sony X90J, while having a slightly slower 120Hz refresh rate, also offers very good response time and input lag which places it well for gaming performance.
News, Talk, & Other TV
8.6
8.9
9.1/10
SDR BRIGHTNESS SCORE
8.6/10
7.0/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U8K (LCD) are both very good for news, talk, & other TV.
The Hisense U8K provides excellent SDR brightness and very good upscaling for watching news and TV programs, offering well-defined picture quality even with lower resolution content. In contrast, the Sony X90J excels with superior upscaling and colors out of the box, ensuring that any type of content is displayed with clear and vivid visuals, which is particularly beneficial for standard definition sources common in news and talk shows.
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How the Hisense U8K (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8K (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$898 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2023 | April 3, 2021 | |
Full name | |||
Full name | 65U8K | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 8.3/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.7/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8.6/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.5/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.3/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.2" x 3" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.2" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 56.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 8.2/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 50 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U8K (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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