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Updated January 10, 2024·
The Hisense U8H, midrange in price, is less expensive and offers better performance in bright rooms. The Hisense U8H may serve better for varied content and brighter environments, while the Sony A90J excels in picture quality but costs more. Consider what content you watch most and the lighting conditions in your viewing room to make the best decision. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8H (LCD)
- Best in class for bright room
- Excellent for cartoons & animation
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Movies & TV
8.2
9.1
7.75/10
CONTRAST
10.00/10
6.8/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U8H (LCD) is very good.
When watching movies and cinematic TV, the Sony A90J (OLED) offers perfect blacks and infinite contrast due to its OLED technology, which also results in outstanding black uniformity, enhancing dark scenes significantly. On the other hand, the Hisense U8H (LCD) features very good contrast and local dimming capabilities, thanks to its miniLED FALD VA panel, which also contributes to good black uniformity, but it cannot achieve the true black levels of OLED displays.
Sports
6.5
9.2
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.3/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U8H (LCD) is only fair.
The Sony A90J offers superior motion processing and faster response time than the Hisense U8H, making fast-moving sports scenes appear smoother and clearer on the A90J. Moreover, the Sony A90J handles reflections better and has wider viewing angles, which are beneficial if you often watch sports with a group or in a room with many light sources.
Gaming
8.3
8.8
8.3/10
RESPONSE TIME SCORE
9.4/10
7.3/10
INPUT LAG SCORE
7.3/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
100.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense U8H (LCD) are both very good for gaming, though the Sony A90J (OLED) is somewhat better.
The Hisense U8H has a very good response time and good input lag, making it responsive for gaming, while the Sony A90J offers an excellent response time and very good input lag, providing an even smoother gaming experience with minimal delay between player actions and on-screen effect. Both TVs support a high refresh rate, enhancing the fluidity of motion in fast-paced games.
Cartoons & Animation
9.1
8.5
8.4/10
COLOR GAMUT SCORE
7.8/10
9.1/10
COLOR VOLUME SCORE
7.4/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
8.5/10
COLORS OUT OF THE BOX SCORE
8.3/10
8.5/10
GRAY UNIFORMITY
9.8/10
The Hisense U8H (LCD) is excellent for cartoons & animation, while the Sony A90J (OLED) is very good.
The Hisense U8H is recognized for excellent color volume, enhancing vibrant scenes in cartoons and animation, while the Sony A90J, with its OLED technology, offers perfect contrast and a wide color gamut for deep blacks and vivid colors, but it doesn't match the Hisense's color volume. Both TVs perform very well with colors out of the box, ensuring that animated content will look great without the need for calibration.
Bright Room
9.7
7.3
5.5/10
VIEWING ANGLE
8.5/10
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
9.1/10
HDR BRIGHTNESS SCORE
7.4/10
8.6/10
REFLECTIONS SCORE
9.2/10
The Hisense U8H (LCD) is best in class for bright room, while the Sony A90J (OLED) is good.
The Hisense U8H outperforms in bright rooms due to its 'Excellent' ratings in both SDR and HDR brightness and its very good reflection handling capability, ensuring a clear picture even in well-lit environments. While the Sony A90J offers excellent reflection handling and better contrast, its brightness is rated only 'Good,' which means it might not be as bright as the Hisense, making it less suitable for very bright rooms, although its superior color volume and gamut could enhance viewing experience with more vibrant colors.
Cost
$1,350
$2,498
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
The Hisense U8H (LCD) has a price of $1,350 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Picture Quality
8.4
8.7
7.75/10
CONTRAST
10.00/10
9.1/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) and Hisense U8H (LCD) both have very good picture quality.
News, Talk, & Other TV
8.8
8.9
9.1/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U8H (LCD) are both very good for news, talk, & other TV.
The Hisense U8H excels in upscaling and SDR brightness, making it very good for watching news and talk shows where high-quality image upscaling and visibility in well-lit rooms are key. The Sony A90J, however, offers superior contrast and color accuracy out of the box, which enhances the viewing experience by providing deeper blacks and more vibrant, true-to-life colors, making it also very good for the same content.
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How the Hisense U8H (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8H (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,350 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | March 2, 2021 | |
Full name | |||
Full name | 65U8H | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.8/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.5/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.3/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.2" x 3" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.9" x 57.2" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 56.4 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U8H (LCD)
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Dig into reviews and images
IGN
Jaron Schneider | January 2023
"Hisense is over here making the best TVs for the majority of average families. U8H is a juiced-up utility knife of a television that manages to do a lot of things pretty well. The brightness this TV is capable of pushing out means I can see everything going on in any video game I’m playing regardless of what time of day it is"
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U8H (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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