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Updated January 10, 2024·
If you value overall picture quality and gaming performance, you may prefer the Hisense U8H. It has better contrast and brightness features, which enhance movie watching in dark rooms and general content in bright rooms. Additionally, its low response time and input lag make it better suited for gaming. On the other hand, the Sony X77L comes at a lower cost and has a decent picture quality that suits casual viewing, like news or cartoons. Its IPS screen allows for wider viewing angles, which can be favorable in a room where people are spread out. However, if budget is a concern and your viewing habits don't demand the highest quality, the Sony X77L can be a more economical choice. Keep in mind that the Hisense U8H has extra features such as Dolby Vision and HDR10+ support, which could enhance the viewing experience for compatible content. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8H (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Excellent for cartoons & animation
- Good for use as monitor
- Very good reflections
Advantages of the Sony X77L (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
8.4
5.6
7.75/10
CONTRAST
3.58/10
9.1/10
COLOR VOLUME SCORE
6.3/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U8H (LCD) has very good picture quality, while the Sony X77L (LCD) has poor picture quality.
Movies & TV
8.2
5.2
7.75/10
CONTRAST
3.58/10
6.8/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U8H (LCD) is very good for movies & TV, while the Sony X77L (LCD) is poor.
Gaming
8.3
5.8
8.3/10
RESPONSE TIME SCORE
5.9/10
7.3/10
INPUT LAG SCORE
8.7/10
3.9/10
MOTION PROCESSING
8.5/10
80.0/100
GAMING LOCAL DIMMING
5.0/100
9.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U8H (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.
The Hisense U8H is formidable for gaming due to its significantly faster response time and lower input lag, paired with a higher refresh rate, which translates to smoother motion and quicker reaction times in-game. In contrast, the Sony X77L, with a slower response time and higher input lag at a lower refresh rate, will not be as responsive or fluid in fast-paced gaming scenarios.
Cartoons & Animation
9.1
6.0
8.4/10
COLOR GAMUT SCORE
5.9/10
9.1/10
COLOR VOLUME SCORE
6.3/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
8.5/10
COLORS OUT OF THE BOX SCORE
8.8/10
8.5/10
GRAY UNIFORMITY
7.7/10
The Hisense U8H (LCD) is excellent for cartoons & animation, while the Sony X77L (LCD) is only fair.
The Hisense U8H displays excellent colors out of the box, which means cartoons and animations look vibrant and true to life immediately upon use, whereas the Sony X77L only offers fair color accuracy from the start, requiring potential adjustments for optimal viewing. Additionally, the Hisense U8H has a very good color gamut, enabling it to produce a wide range of colors that are essential for animated content, compared to the poor color gamut of the Sony X77L which might make certain hues appear less vivid.
News, Talk, & Other TV
8.8
6.0
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The Hisense U8H (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.
The Hisense U8H excels at upscaling lower resolution content and delivers high SDR brightness, ensuring a clear and vibrant display for news and TV programs. In contrast, the Sony X77L offers a fair performance for upscaling and SDR brightness, which may result in less impressive clarity and brightness for the same type of content.
Bright Room
9.7
6.0
5.5/10
VIEWING ANGLE
7.7/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
9.1/10
HDR BRIGHTNESS SCORE
6.2/10
8.6/10
REFLECTIONS SCORE
6.3/10
The Hisense U8H (LCD) is best in class for bright room, while the Sony X77L (LCD) is only fair.
The Hisense U8H outperforms the Sony X77L in bright room viewing primarily because of its excellent SDR and HDR brightness and very good reflections handling, which means it can maintain picture quality in well-lit environments. In contrast, the Sony X77L has good SDR brightness and fair HDR brightness, with fair reflections handling, making it less suitable for bright rooms where glare and lighting may affect viewing quality.
Cost
$1,350
$598
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U8H (LCD) has a price of $1,350 and the Sony X77L (LCD) costs $598.
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Key similarities
Sports
6.5
6.8
3.9/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.3/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
9.1/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U8H (LCD) are both only fair for sports.
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How the Hisense U8H (LCD) and the Sony X77L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8H (LCD) | Sony X77L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,350 | $598 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | July 4, 2023 | |
Full name | |||
Full name | 65U8H | KD-65X77L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7.8/10 | 6.1/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.5/10 | 5.6/10 | |
Bright Room Score | |||
Bright Room Score | 9.7/10 | 6/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.3/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 6.5/10 | 6.9/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.2" x 3" | 33.3" x 57.6" x 2.9" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.9" x 57.2" | 36" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 56.4 lbs | 45 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 3.6/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.1 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U8H (LCD)
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Dig into reviews and images
IGN
Jaron Schneider | January 2023
"Hisense is over here making the best TVs for the majority of average families. U8H is a juiced-up utility knife of a television that manages to do a lot of things pretty well. The brightness this TV is capable of pushing out means I can see everything going on in any video game I’m playing regardless of what time of day it is"
Sony X77L (LCD)
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HDTVs and more
Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."
Get a great deal on the Hisense U8H (LCD) or the Sony X77L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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