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What we think
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Updated January 10, 2024·
If you're looking for a TV with high overall picture quality and excellent gaming performance, the Hisense U8G could be a solid choice, especially considering it's usually less expensive. However, if you value a bright room performance and high-quality sound, the Sony X90K might be better suited for you, despite being somewhat more expensive. Both TVs may not be the best option if you're looking for a wider viewing angle. Also, keep in mind the Hisense U8G does support Dolby Vision and HDR10+, while the Sony X90K supports only Dolby Vision among these formats. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90K (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Movies & TV
8.0
7.5
7.63/10
CONTRAST
7.38/10
7.2/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8G (LCD) is very good for movies & TV, while the Sony X90K (LCD) is good.
The Hisense U8G excels in movies and cinematic content due to its high contrast and exceptional black uniformity which are crucial for deep blacks and a rich picture in dark scenes. While the Sony X90K also performs well, it has slightly lower figures in both contrast and black uniformity, leading to a less pronounced effect in the same scenes, although it still delivers good color accuracy and consistency.
Sports
6.4
7.1
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U8G (LCD) is only fair.
The Hisense U8G is considered fair for watching sports primarily because its motion processing is not as advanced and its handling of reflections is less effective compared to the Sony X90K, which has superior motion processing and reflection handling, making it good for sports viewing. Additionally, the Sony model has a slight edge in viewing angles, which is valuable for those watching with a group, and both TVs have similar gray uniformity, which is somewhat important but not a critical factor in this comparison.
Cartoons & Animation
8.6
8.0
8.1/10
COLOR GAMUT SCORE
7.7/10
7.7/10
COLOR VOLUME SCORE
7.8/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
9.0/10
COLORS OUT OF THE BOX SCORE
7.0/10
6.4/10
GRAY UNIFORMITY
6.6/10
The Hisense U8G (LCD) and Sony X90K (LCD) are both very good for cartoons & animation, though the Hisense U8G (LCD) is somewhat better.
The Hisense U8G excels in displaying cartoons and animation due to its excellent colors out of the box, ensuring vibrant and accurate hues straight away, and a very good color gamut which provides a wide spectrum of colors. While the Sony X90K matches the Hisense in delivering very good color gamut for vivid and varied colors, its colors out of the box are only good, indicating that the initial color settings may not be as accurate as the U8G and might require some adjustments for optimal results.
Bright Room
8.9
8.0
5.3/10
VIEWING ANGLE
5.4/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
8.4/10
HDR BRIGHTNESS SCORE
8.3/10
8.6/10
REFLECTIONS SCORE
6.3/10
The Hisense U8G (LCD) and Sony X90K (LCD) are both very good for bright room, though the Hisense U8G (LCD) is somewhat better.
The Hisense U8G has very good reflection handling which allows it to maintain picture quality in a bright room, alongside very good SDR and HDR brightness levels that help to overcome glare. In contrast, while the Sony X90K also offers very good SDR and HDR brightness that aids its performance in well-lit conditions, its reflection handling is rated lower than the U8G's, which may affect viewing when there are strong light sources in the room.
Cost
$1,707
$998
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony X90K (LCD) costs $998.
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Key similarities
Picture Quality
8.0
7.7
7.63/10
CONTRAST
7.38/10
7.7/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
Although they have very similar scores, PerfectRec considers Hisense U8G (LCD) to have very good picture quality, while the Sony X90K (LCD) has good picture quality.
Gaming
8.3
8.1
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
76.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U8G (LCD) and Sony X90K (LCD) are both very good for gaming.
The Hisense U8G excels in gaming thanks to its very good response time and good input lag, which ensure fast and reactive gameplay, and its 120Hz screen supports smooth motion for fast-paced games. The Sony X90K also provides a top-tier gaming experience with very good response time and good input lag, and similarly benefits from a 120Hz refresh rate that is ideal for gaming that demands quick screen updates.
News, Talk, & Other TV
8.6
8.7
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U8G (LCD) are both very good for news, talk, & other TV.
The Hisense U8G is acclaimed for upscaling lower resolution content seamlessly, which is great for watching standard definition news and talk shows, while its 'excellent' colors out of the box mean you won't need to fiddle much with settings to enjoy vibrant images. In comparison, the Sony X90K offers superior upscaling and 'good' out-of-the-box colors, ensuring that lower resolution broadcasts look clean and the colors appear accurate, but might require some adjustments for optimal color performance. Both TVs offer high SDR brightness, ensuring clear pictures in well-lit rooms, and have effective local dimming and contrast levels, enhancing the viewing experience by providing deeper blacks and better uniformity.
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How the Hisense U8G (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | May 2, 2022 | |
Full name | |||
Full name | 65U8G | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U8G (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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