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Updated January 10, 2024·
If you're seeking superior overall picture quality and are comfortable with a higher price, the Sony A95K may be the better choice, especially if you enjoy watching movies or sports. It excels in both dark and bright rooms, offers better viewing angles, and has outstanding color performance straight out of the box. However, if you are budget-conscious, the Hisense U8G offers a very good picture quality for its price, especially in bright rooms and for gaming. Its dark room performance is also good, but it may not match the Sony A95K, particularly in terms of black uniformity and viewing angle. For gaming, both TVs offer low input lag and high response times, but the Sony A95K may have a slight edge. Additionally, the Sony includes quality built-in speakers, whereas with the Hisense, you may want to consider additional speakers for better sound. Both support various HDR formats and have similar connectivity options. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U8G (LCD)
- The Hisense U8G (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Excellent for dark room
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
9.4
7.63/10
CONTRAST
10.00/10
7.7/10
COLOR VOLUME SCORE
9.1/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Hisense U8G (LCD) has very good picture quality.
Movies & TV
8.0
9.5
7.63/10
CONTRAST
10.00/10
7.2/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Hisense U8G (LCD) is very good.
The Sony A95K offers exceptional picture quality with perfect black uniformity and wide viewing angles suitable for movies and cinematic TV, due to its OLED technology, which excels in contrast, local dimming, color out of the box, and color volume.
Sports
6.4
9.5
3.9/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Hisense U8G (LCD) is only fair.
The Sony A95K excels in sports viewing with its OLED panel ensuring perfect black uniformity, excellent response time to avoid motion blur, and wide viewing angles, which maintains consistent picture quality from any seat. The Hisense U8G, while fair for sports, has a lower response time and motion processing quality, which may result in some blur during fast action, and it has narrower viewing angles, meaning the image might look different when viewed from the side.
Gaming
8.3
8.9
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.9/10
MOTION PROCESSING
10.0/10
80.0/100
GAMING LOCAL DIMMING
100.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) and Hisense U8G (LCD) are both very good for gaming, though the Sony A95K (OLED) is somewhat better.
Cartoons & Animation
8.6
9.5
8.1/10
COLOR GAMUT SCORE
9.3/10
7.7/10
COLOR VOLUME SCORE
9.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
9.0/10
COLORS OUT OF THE BOX SCORE
9.3/10
6.4/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the Hisense U8G (LCD) is very good.
The Hisense U8G (LCD) delivers vibrant colors straight out of the box, making cartoons & animation look great with a very good color gamut; however, the Sony A95K (OLED) is superior for the same content due to its excellent out-of-box color accuracy and even wider color gamut. While both are suitable for cartoons and animation, the difference in color volume and gray uniformity may also contribute to the Sony A95K providing a richer viewing experience, especially in scenes where these aspects are pivotal.
News, Talk, & Other TV
8.6
9.5
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
7.5/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Hisense U8G (LCD) is very good.
The Hisense U8G delivers great upscaling and very good SDR brightness, making it suitable for watching news and TV programs, while the Sony A95K offers excellent colors straight out of the box and best-in-class upscaling, providing a superior viewing experience for the same content but at a higher cost. However, the U8G, being an LCD, may perform better in bright rooms compared to the OLED A95K, which has a risk of glare.
Cost
$1,707
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U8G (LCD) has a price of $1,707 and the Sony A95K (OLED) costs $2,997.
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Key similarities
Bright Room
8.9
8.6
5.3/10
VIEWING ANGLE
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.9/10
8.4/10
HDR BRIGHTNESS SCORE
8.0/10
8.6/10
REFLECTIONS SCORE
10.0/10
The Hisense U8G (LCD) and Sony A95K (OLED) are both very good for bright room.
The Hisense U8G delivers very good performance in bright rooms primarily due to its strong SDR and HDR brightness and effective handling of reflections, while the Sony A95K excels in similar environments by offering good brightness levels and the best reflection handling, paired with its superior contrast and color capabilities in both volume and gamut.
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How the Hisense U8G (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U8G (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,707 | $2,997 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | May 2, 2021 | June 2, 2022 | |
Full name | |||
Full name | 65U8G | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8.1/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 8.9/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.3/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 4.1" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 53.4 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 400 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.6/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 8/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Hisense U8G (LCD) or the Sony A95K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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