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What we think
The PerfectRec TV team Learn more
Updated January 12, 2024·
If you prioritize saving money, the Hisense U7K could be a great choice, offering good performance and value. However, the Sony X90L excels in a bright room setting and has superior motion handling, which is particularly beneficial for watching sports and fast-paced content. Although the Sony X90L costs more, it provides better overall picture quality. Essentially, if your budget allows and you prefer a TV that performs exceptionally well in various conditions, including gaming and bright environments, the Sony X90L would be the better option. If cost is a significant factor and you are looking for a TV that offers good quality at a lower price point, the Hisense U7K may be the right pick. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90L (LCD)
- Good for sports
- Excellent for news, talk, & other TV
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.3
7.2
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
9.4/10
Yes
HLG SUPPORT
Yes
The Sony X90L (LCD) is good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X90L outperforms the Hisense U7K in sports watching mainly because it has better response time and motion processing, which result in smoother movement and less blur during fast-action scenes. Additionally, the Sony X90L handles reflections better, providing clearer viewing in bright settings, and offers slightly wider viewing angles for a better experience from different seating positions.
Gaming
8.8
8.1
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
73.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Hisense U7K (LCD) and Sony X90L (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K and the Sony X90L are both considered very good for gaming because of their rapid response times and low input lag, ensuring minimal motion blur and quick on-screen reactions to user inputs. The Hisense U7K offers a higher refresh rate which is beneficial for very smooth gameplay, while Sony X90L maintains good performance with a slightly lower refresh rate.
News, Talk, & Other TV
8.3
9.0
8.4/10
SDR BRIGHTNESS SCORE
9.4/10
7.0/10
UPSCALING
10.0/10
The Sony X90L (LCD) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Sony X90L displays news and talk shows with excellent SDR brightness, enhancing visibility in well-lit environments, and has superior upscaling to make lower resolution content look crisper, a significant advantage for TV programming. In contrast, the Hisense U7K offers very good performance in the same categories, but falls short of the Sony X90L's peak brightness and upscaling quality, which are crucial for these types of content.
Bright Room
8.1
8.6
5.3/10
VIEWING ANGLE
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
9.4/10
7.9/10
HDR BRIGHTNESS SCORE
8.3/10
8.8/10
REFLECTIONS SCORE
5.9/10
The Sony X90L (LCD) and Hisense U7K (LCD) are both very good for bright room, though the Sony X90L (LCD) is somewhat better.
The Hisense U7K is effective for bright rooms due to its very good SDR and good HDR brightness, combined with very good handling of reflections which minimizes distraction from ambient light. In contrast, the Sony X90L tops in bright room performance with its excellent SDR and very good HDR brightness, and despite its poor reflection handling, it maintains vibrant and clear images even when there's a lot of light.
Cost
$678
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7K (LCD) has a price of $678 and the Sony X90L (LCD) costs $998.
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Key similarities
Picture Quality
8.0
7.8
7.38/10
CONTRAST
7.125/10
8.2/10
COLOR VOLUME SCORE
8.8/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to have very good picture quality, while the Sony X90L (LCD) has good picture quality.
Movies & TV
8.1
7.6
7.38/10
CONTRAST
7.125/10
8.0/10
BLACK UNIFORMITY
6.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for movies & TV, while the Sony X90L (LCD) is good.
The Hisense U7K excels in contrast, effective local dimming, and outstanding black uniformity, which are crucial for a deep and rich movie-watching experience, while colors out of the box are very good, providing vibrant and accurate imagery without much need for adjustment. The Sony X90L, though slightly behind in black uniformity, offers very good contrast as well, and its local dimming supports good screen performance for movies, with slightly better performance in color volume and gray uniformity that contribute to a consistent and detailed picture, even though its viewing angles are a bit more limited compared to the Hisense U7K.
Cartoons & Animation
8.6
8.6
8.3/10
COLOR GAMUT SCORE
7.7/10
8.2/10
COLOR VOLUME SCORE
8.8/10
8.4/10
SDR BRIGHTNESS SCORE
9.4/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
The Hisense U7K (LCD) and Sony X90L (LCD) are both very good for cartoons & animation.
The Hisense U7K and Sony X90L are both very good for cartoons and animation due to their ability to display colors effectively straight out of the box. The Hisense U7K has a very good color gamut which ensures a wide range of colors, while the Sony X90L has a slightly less wide color gamut but still performs very well in this area.
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How the Hisense U7K (LCD) and the Sony X90L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X90L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | August 1, 2023 | |
Full name | |||
Full name | 65U7K | XR-65X90L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.7" x 57" x 2.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 53.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.1/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 6.8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony X90L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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