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Updated January 10, 2024·
The Hisense U7K typically costs much less than the Sony X90J and offers better gaming performance. However, the Sony X90J has better sound quality, a slightly higher picture quality for watching movies and news, and is better at handling reflections, which could be beneficial in bright rooms. The Hisense U7K, on the other hand, is a newer model with a higher contrast and better black uniformity, making it a good choice for dark room viewing. Both TVs have similar HDR capabilities but the Sony lacks HDR10+ support. If you plan to use the TV as a monitor or for gaming, the Hisense U7K is the better option due to its higher scores in those areas. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Very good for movies & TV
- Very good reflections
Advantages of the Sony X90J (LCD)
- Good for sports
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.3
7.1
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U7K (LCD) is only fair.
The Sony X90J offers superior motion processing which is ideal for sports as it provides smoother motion for fast-paced action; on the other hand, the Hisense U7K, while offering a fair experience, is less adept in this area, leading to a less optimal viewing experience for sports. Additionally, the Sony X90J handles reflections better, crucial for maintaining a clear image in bright rooms during daytime sports events, whereas the Hisense U7K, despite good performance, may struggle more with reflections.
Gaming
8.8
8.2
8.1/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
80.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Hisense U7K (LCD) and Sony X90J (LCD) are both very good for gaming, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K and Sony X90J are considered very good for gaming primarily because they both have very good response times, ensuring smooth motion, and good input lag performance, making for a responsive gaming experience. Despite different release dates, they maintain similar gaming performance benchmarks, with the Hisense U7K offering slightly better motion handling and the Sony X90J providing consistent input lag times.
News, Talk, & Other TV
8.3
8.9
8.4/10
SDR BRIGHTNESS SCORE
8.6/10
7.0/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U7K (LCD) are both very good for news, talk, & other TV, though the Sony X90J (LCD) is somewhat better.
Both the Hisense U7K and Sony X90J LCD TVs are praised for watching news, talk shows, and other TV programs due to their ability to effectively upscale lower-resolution content and their high SDR brightness, which ensures a clear picture even in most lighting conditions. The Sony X90J offers slightly better upscaling and is excellent straight out of the box, while the Hisense U7K, though not quite as adept in upscaling, still provides a high-quality viewing experience with very good performance in bright environments and solid colors when first set up.
Cost
$678
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7K (LCD) has a price of $678 and the Sony X90J (LCD) costs $998.
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Key similarities
Picture Quality
8.0
7.8
7.38/10
CONTRAST
7.63/10
8.2/10
COLOR VOLUME SCORE
7.4/10
miniLED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to have very good picture quality, while the Sony X90J (LCD) has good picture quality.
Movies & TV
8.1
7.9
7.38/10
CONTRAST
7.63/10
8.0/10
BLACK UNIFORMITY
6.4/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for movies & TV, while the Sony X90J (LCD) is good.
The Hisense U7K is very good for watching movies and cinematic TV due to its excellent contrast, effective local dimming, and superior black uniformity, which enhance the depth and detail in darker scenes. Whereas the Sony X90J, with good contrast and local dimming capabilities, provides a rich viewing experience, but its comparatively less effective black uniformity might not produce as deep blacks in dark scenes; however, it still delivers good color accuracy and volume out of the box.
Cartoons & Animation
8.6
8.3
8.3/10
COLOR GAMUT SCORE
7.0/10
8.2/10
COLOR VOLUME SCORE
7.4/10
8.4/10
SDR BRIGHTNESS SCORE
8.6/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
6.8/10
The Hisense U7K (LCD) and Sony X90J (LCD) are both very good for cartoons & animation.
The Hisense U7K and Sony X90J are both praised for animation viewing due to their color performance. The Hisense U7K shows very good colors right out of the box and has a very good color gamut, making the initial viewing experience visually rich without much adjustment, while the Sony X90J offers excellent colors out of the box with a good color gamut, ensuring a vibrant and wide color range for animated content.
Bright Room
8.1
7.6
5.3/10
VIEWING ANGLE
5.2/10
8.4/10
SDR BRIGHTNESS SCORE
8.6/10
7.9/10
HDR BRIGHTNESS SCORE
7.9/10
8.8/10
REFLECTIONS SCORE
5.9/10
Although they have very similar scores, PerfectRec considers Hisense U7K (LCD) to be very good for bright room, while the Sony X90J (LCD) is good.
The Hisense U7K is considered very good for watching TV in a bright room because it has a very good SDR and HDR brightness as well as very good reflection handling, helping to maintain picture quality in bright conditions. The Sony X90J also displays a very good SDR and HDR brightness; however, its ability to handle reflections is rated poorly, making it less suitable than the Hisense U7K for environments with a lot of light.
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How the Hisense U7K (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | April 3, 2021 | |
Full name | |||
Full name | 65U7K | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7K (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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