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Updated January 10, 2024·
The Hisense U7K is much less expensive than the Sony A95K and offers great gaming performance. However, it may not perform as well in bright rooms and has a lower overall picture quality compared to the Sony A95K. The Sony A95K, on the other hand, is much more expensive but provides exceptional picture quality, especially for movies and sports, and it has better sound with built-in features like Dolby Atmos. It also boasts superior performance in both dark and bright rooms. If budget is a concern and gaming is a priority, the Hisense U7K would be suitable. If you prioritize the best viewing experience for various content and room conditions and are open to a higher price point, the Sony A95K is a superior choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Excellent for dark room
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
9.4
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
9.1/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Hisense U7K (LCD) has very good picture quality.
Movies & TV
8.1
9.5
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Hisense U7K (LCD) is very good.
The Sony A95K delivers exceptional performance for watching movies and cinematic TV due to its perfect black uniformity and infinite contrast ratio as an OLED TV, which ensures deep blacks and vibrant colors, while the Hisense U7K also offers good picture quality but may not reach the same level of contrast and black uniformity owing to its LCD technology. However, the U7K's local dimming enhances its ability to display darker scenes better compared to other LCD TVs, and still provides strong color performance and black levels suitable for the average viewing experience.
Sports
6.3
9.5
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Hisense U7K (LCD) is only fair.
The Sony A95K excels in sports viewing due to its superior motion processing, wide viewing angles, and exceptional handling of reflections, which are crucial for maintaining clear images during fast-paced action and accommodating multiple viewers.
Cartoons & Animation
8.6
9.5
8.3/10
COLOR GAMUT SCORE
9.3/10
8.2/10
COLOR VOLUME SCORE
9.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.9/10
8.6/10
COLORS OUT OF THE BOX SCORE
9.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the Hisense U7K (LCD) is very good.
The Sony A95K stands out for cartoons and animation because it offers excellent colors out of the box and a wide color gamut, providing vibrant and accurate hues, which are important for this type of content. The Hisense U7K also displays very good color performance, but it doesn't reach the exceptional standards of Sony's OLED panel in terms of both out-of-the-box color accuracy and gamut.
News, Talk, & Other TV
8.3
9.5
8.4/10
SDR BRIGHTNESS SCORE
7.9/10
7.0/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
Bright Room
8.1
8.6
5.3/10
VIEWING ANGLE
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.9/10
7.9/10
HDR BRIGHTNESS SCORE
8.0/10
8.8/10
REFLECTIONS SCORE
10.0/10
The Sony A95K (OLED) and Hisense U7K (LCD) are both very good for bright room, though the Sony A95K (OLED) is somewhat better.
Cost
$678
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7K (LCD) has a price of $678 and the Sony A95K (OLED) costs $2,997.
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Key similarities
Gaming
8.8
8.9
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K has very good response time, complementing its gaming performance along with low input lag, important for responsive gameplay. The Sony A95K, on the other hand, has an excellent response time which is crucial for sharp images during fast-paced games, and it also provides a top-tier input lag experience, ensuring minimal delay between controller input and on-screen action.
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How the Hisense U7K (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $2,997 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | June 2, 2022 | |
Full name | |||
Full name | 65U7K | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Sony A95K (OLED)
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Dig into reviews and images
digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Hisense U7K (LCD) or the Sony A95K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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