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Updated January 12, 2024·
If you are looking for a TV and your main concern is staying within a budget, the Hisense U7K may suit you as it is much less expensive than the Sony A80J. The Hisense U7K also offers a decent picture quality and good gaming performance with a higher refresh rate. However, if you prioritize picture quality, particularly in darker environments, the Sony A80J’s OLED technology provides superior contrast, black levels, and viewing angles. The A80J also excels in handling reflections, making it a better choice for bright rooms. Keep in mind that OLED screens are more susceptible to permanent image retention, commonly known as burn-in, which could be a concern if you plan to display static images for extended periods. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the Sony A80J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Excellent for news, talk, & other TV
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
Key differences
Picture Quality
8.0
8.7
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.5/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The Sony A80J (OLED) and Hisense U7K (LCD) both have very good picture quality, though the Sony A80J (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.1
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A80J (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Sony A80J's OLED technology delivers perfect blacks and infinite contrast, ideal for watching movies and cinematic content, which makes its black uniformity, local dimming, and contrast unparalleled, especially when compared to the Hisense U7K's LCD with less impressive black uniformity and lower contrast.
Sports
6.3
9.0
3.5/10
MOTION PROCESSING
10.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.0/10
UPSCALING
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony A80J (OLED) is excellent for sports, while the Hisense U7K (LCD) is only fair.
The Sony A80J excels in sports viewing due to its excellent response time and top-notch motion processing, which result in almost no motion blur during fast scenes and a smooth picture, whereas the Hisense U7K, despite its very good reflection handling and viewing angles, falls short in response time and motion processing, leading to less clarity in fast-moving sports action. Also, while both TVs handle reflections well ensuring clear visibility from different angles in bright rooms, the superior gray uniformity of the Sony A80J prevents distracting dirty screen effect during sports with uniform colors like a football field.
News, Talk, & Other TV
8.3
9.0
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
7.0/10
UPSCALING
10.0/10
The Sony A80J (OLED) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K provides a very good upscaling of lower resolution content and SDR brightness that enhances the viewing of news and TV programs, while its colors out of the box and color gamut make it a solid choice for accurate display. The Sony A80J excels in these areas with even better upscaling and SDR brightness, along with superior colors out of the box, color gamut, and the added advantages of OLED's perfect contrast and local dimming, offering an exceptional viewing experience for the same content.
Bright Room
8.1
7.2
5.3/10
VIEWING ANGLE
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
7.9/10
HDR BRIGHTNESS SCORE
7.0/10
8.8/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the Sony A80J (OLED) is good.
The Hisense U7K, with its LCD screen and stronger backlight, handles bright rooms well by delivering high SDR and HDR brightness, and effectively minimizes reflections. On the other hand, the Sony A80J's OLED technology offers perfect contrast and deep blacks with good performance in bright rooms but might not be as bright as the Hisense in such environments.
Cost
$678
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the Sony A80J (OLED) costs $1,698.
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Key similarities
Gaming
8.8
8.8
8.1/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.5/10
MOTION PROCESSING
10.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.2/10
The Sony A80J (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K provides a very good gaming experience with a high refresh rate and good input lag performance, making it suitable for fast-paced gaming, although its response time is slightly lower than OLED TVs like the Sony A80J. The Sony A80J excels with an excellent response time and good input lag, offering an edge in games where visual clarity during fast motion is crucial.
Cartoons & Animation
8.6
8.6
8.3/10
COLOR GAMUT SCORE
8.0/10
8.2/10
COLOR VOLUME SCORE
7.5/10
8.4/10
SDR BRIGHTNESS SCORE
7.2/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Hisense U7K (LCD) and Sony A80J (OLED) are both very good for cartoons & animation.
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How the Hisense U7K (LCD) and the Sony A80J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Sony A80J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,698 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 1, 2023 | March 2, 2021 | |
Full name | |||
Full name | 65U7K | XR-65A80J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.2/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 9.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.9" x 57" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 33.8" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 49.2 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | Up to DTS Digital Surround, Bypass only | |
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Trusted Reviews
Kob Monney | July 2022
"For home cinema fans the Sony A80J puts in a talented HDR performance, while daytime TV viewers benefit from its impressive upscaling and motion processing. Whites are portrayed in a clean and bright manner and black levels are strong, making for a very satisfying and consistent HD upscale. The A80J’s motion processing is hugely impressive. The Sony A80J takes content at any resolution and makes it look great, its motion skills are class-leading and its HDR performance boasts plenty of detail, contrast and expressive colours."
Get a great deal on the Hisense U7K (LCD) or the Sony A80J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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