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Updated January 10, 2024·
If you're looking for a more budget-friendly option with good performance, particularly for gaming, the Hisense U7K is a solid choice. It offers decent picture quality and impressive gaming features. However, it's not as well-suited for very bright rooms. On the other hand, if you prioritize premium picture quality, the Samsung S90C, with its OLED display, will give you superior contrast and viewing angles. It excels in both dark and bright rooms and offers an excellent experience for movies and TV shows. This higher-end model is more expensive, and the sound quality is unknown, so you might need an external sound system. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the Samsung S90C (OLED).
Advantages of the Samsung S90C (OLED)
- Excellent for dark room
- Best in class for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
9.4
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
9.2/10
miniLED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Samsung S90C (OLED) has excellent picture quality, while the Hisense U7K (LCD) has very good picture quality.
Movies & TV
8.1
9.4
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Samsung S90C (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The Samsung S90C (OLED) excels in movie and cinematic TV viewing thanks to its perfect score in contrast, local dimming, and black uniformity, which are crucial for deep blacks and high picture quality in dark scenes. On the other hand, the Hisense U7K (LCD) offers a very good experience with strong performance in these areas but can't match the deep black levels and uniformity of the OLED, despite also having commendable color accuracy and viewing angles.
Sports
6.3
8.7
3.5/10
MOTION PROCESSING
8.2/10
144Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The Samsung S90C (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The Samsung S90C OLED TV has an outstanding response time and motion processing, which makes fast-moving sports scenes look smooth without blur, along with excellent viewing angles ensuring consistent picture quality from different seats. In contrast, the Hisense U7K LCD's performance in these aspects is only adequate, which may result in more noticeable blur during sports and a less ideal viewing experience from the sides; although it handles reflections well, this might not make up for the comparative shortfall in motion handling and viewing angle coverage.
Gaming
8.8
10.0
8.1/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.2/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.4/10
The Samsung S90C (OLED) is best in class for gaming, while the Hisense U7K (LCD) is very good.
The Samsung S90C has the absolute best score for response time and input lag, which are crucial for high-level gaming performance, providing instantaneous on-screen feedback. In comparison, the Hisense U7K is rated very good in these respects but doesn’t match the Samsung's performance, making the former a solid choice for gaming but the latter superior for fast-paced and competitive gaming environments.
Cartoons & Animation
8.6
9.3
8.3/10
COLOR GAMUT SCORE
9.2/10
8.2/10
COLOR VOLUME SCORE
9.2/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Samsung S90C (OLED) is excellent for cartoons & animation, while the Hisense U7K (LCD) is very good.
The Hisense U7K delivers very good colors straight out of the box and color gamut, making it a solid choice for cartoons and animation where vivid colors are often appreciated. However, the Samsung S90C excels in these areas with excellent color gamut and color volume which can bring animated scenes to life with more vibrant and diverse colors.
News, Talk, & Other TV
8.3
9.1
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.0/10
UPSCALING
8.0/10
The Samsung S90C (OLED) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K is very good for watching news and TV programs because it has a high SDR brightness, making it suitable for most rooms, and very good upscaling to improve lower resolution content. The Samsung S90C, however, is excellent for these programs due to its perfect contrast ratio, which results from its OLED panel, giving it a superior ability to produce deep blacks and vibrant colors, as well as better upscaling that ensures a clearer image from lower resolution sources.
Cost
$678
$1,375
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $678 and the Samsung S90C (OLED) costs $1,375.
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Key similarities
Bright Room
8.1
8.5
5.3/10
VIEWING ANGLE
10.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.8/10
7.9/10
HDR BRIGHTNESS SCORE
8.0/10
8.8/10
REFLECTIONS SCORE
10.0/10
The Samsung S90C (OLED) and Hisense U7K (LCD) are both very good for bright room.
The Hisense U7K (LCD) offers very good SDR brightness and handles reflections well, making it suitable for bright room viewing. In contrast, the Samsung S90C (OLED) also fares well in bright rooms with good SDR brightness and the best reflections handling, enhanced by its OLED screen's superior contrast and color performance.
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How the Hisense U7K (LCD) and the Samsung S90C (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Samsung S90C (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,375 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | August 1, 2023 | April 11, 2023 | |
Full name | |||
Full name | 65U7K | QN65S90C | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.7" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.3" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | Unknown | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.1 | |
Speaker Power | |||
Speaker Power | 40 W | Unknown | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
Samsung S90C (OLED)
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Techradar
John Archer | August 2023
"Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. You get high-end pictures, great processing, top gaming tech, and a sharp design."
Get a great deal on the Hisense U7K (LCD) or the Samsung S90C (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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