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Updated January 10, 2024·
The Hisense U7K is a more budget-friendly option with a solid performance, particularly for gaming, due to its higher refresh rate and lower input lag. It's also suitable for bright rooms. However, if you watch movies in darker environments and desire higher picture quality, the LG C3 offers superior contrast and black levels, wider viewing angles, and better reflection handling. The C3 also has slightly better build quality but comes at a higher price. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- The Hisense U7K (LCD) has no clear advantages over the LG C3 (OLED).
Advantages of the LG C3 (OLED)
- Excellent for dark room
- Excellent for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
8.0
9.0
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
8.1/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The LG C3 (OLED) has excellent picture quality, while the Hisense U7K (LCD) has very good picture quality.
Movies & TV
8.1
9.2
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG C3 (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The LG C3 OLED excels in movies and cinematic TV due to its perfect blacks and uniformity, thanks to a 100% contrast ratio, superior local dimming, and excellent black uniformity, making it outstanding for dark room viewing. Meanwhile, the Hisense U7K LCD, while very good for these purposes with strong contrast and local dimming, may not match the LG C3's performance due to less effective black uniformity and a lower contrast ratio.
Sports
6.3
8.5
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
8.0/10
Yes
HLG SUPPORT
Yes
The LG C3 (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The LG C3 OLED has superior response time and better motion processing, which are crucial for smooth motion during fast-paced sports, compared to the fair performance of the Hisense U7K LCD in these areas. Additionally, the LG C3 offers wider viewing angles and handles reflections better, making it a better choice for sports fans, particularly in rooms with multiple seating positions and varying lighting conditions.
News, Talk, & Other TV
8.3
9.0
8.4/10
SDR BRIGHTNESS SCORE
8.0/10
7.0/10
UPSCALING
8.0/10
The LG C3 (OLED) is excellent for news, talk, & other TV, while the Hisense U7K (LCD) is very good.
The Hisense U7K performs very well for watching news and TV programs largely due to its strong upscaling ability and bright SDR content display, which is vital in non-ideal lighting. The LG C3 excels even further in the same content because of its superior upscaling, consistent and vibrant color output straight out of the box, and its exceptional ability to display darker shades naturally due to its OLED panel, making for a more lifelike viewing experience.
Cost
$678
$2,000
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7K (LCD) has a price of $678 and the LG C3 (OLED) costs $2,000.
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Key similarities
Gaming
8.8
9.0
8.1/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
8.0/10
Although they have very similar scores, PerfectRec considers LG C3 (OLED) to be excellent for gaming, while the Hisense U7K (LCD) is very good.
The LG C3 OLED has a higher response time and lower input lag which are critical for gaming, making it excellent for gaming, while the Hisense U7K LCD, though very good, doesn't quite match the LG C3 in these areas, making it less ideal but still a strong option for gamers.
Cartoons & Animation
8.6
8.8
8.3/10
COLOR GAMUT SCORE
8.3/10
8.2/10
COLOR VOLUME SCORE
8.1/10
8.4/10
SDR BRIGHTNESS SCORE
8.0/10
8.6/10
COLORS OUT OF THE BOX SCORE
7.9/10
7.0/10
GRAY UNIFORMITY
10.0/10
The LG C3 (OLED) and Hisense U7K (LCD) are both very good for cartoons & animation.
The Hisense U7K offers very good colors out of the box and possesses a very good color gamut, making it suitable for watching animation with vibrant and accurate colors. In contrast, the LG C3 also provides very good color gamut but with better color out of the box, enhancing the viewing experience for animation by producing more precise colors immediately upon setup.
Bright Room
8.1
8.3
5.3/10
VIEWING ANGLE
9.5/10
8.4/10
SDR BRIGHTNESS SCORE
8.0/10
7.9/10
HDR BRIGHTNESS SCORE
8.0/10
8.8/10
REFLECTIONS SCORE
10.0/10
The LG C3 (OLED) and Hisense U7K (LCD) are both very good for bright room.
The Hisense U7K has very good SDR and HDR brightness and handles reflections very well, making it suitable for bright rooms, although OLED TVs like the LG C3 usually offer wider viewing angles and better contrast, important for vibrant colors and deep blacks. The LG C3 also handles reflections exceptionally, and while it's very good in bright rooms, it's important to note that its brightness might be slightly outpaced by some high-end LCDs under bright lighting, but it will still perform well due to its superb contrast and reflection handling.
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How the Hisense U7K (LCD) and the LG C3 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG C3 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $2,000 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | April 3, 2023 | |
Full name | |||
Full name | 65U7K | OLED65C3 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 9/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 8.3/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.5" x 56.7" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.6" x 56.7" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 36.6 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.2 | |
Speaker Power | |||
Speaker Power | 40 W | Unknown | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Get a great deal on the Hisense U7K (LCD) or the LG C3 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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