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Updated January 10, 2024·
If you want a TV that excels in picture quality for movies and can handle wide viewing angles, consider the LG B2. Being an OLED, it has superior contrast and black uniformity which is great for dark room conditions. In comparison, the Hisense U7K offers a better gaming experience due to its high response time and low input lag, and costs less. For sports and in bright rooms, however, neither is perfect; the Hisense U7K performs decently, while the LG B2 is slightly worse in bright conditions. Keep in mind that OLED screens like the LG B2 can suffer from burn-in with static images over time, but offer better overall picture quality. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
Advantages of the LG B2 (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Very good for sports
- Very good for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Excellent reflections
Key differences
Picture Quality
8.0
8.7
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.1/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG B2 (OLED) and Hisense U7K (LCD) both have very good picture quality, though the LG B2 (OLED) has somewhat better picture quality.
Movies & TV
8.1
9.1
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B2 (OLED) is excellent for movies & TV, while the Hisense U7K (LCD) is very good.
The LG B2 OLED TV offers perfect contrast and black uniformity with its OLED technology, making dark scenes in movies look incredibly deep, while the Hisense U7K LCD TV has a very good local dimming feature that enhances contrast, but it cannot match the complete blacks of OLED.
Sports
6.3
8.4
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
7.6/10
Yes
HLG SUPPORT
Yes
The LG B2 (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The LG B2 OLED's exceptional response time and motion processing make fast-paced sports scenes appear smoother and clearer, even enhancing viewing from wider angles which is ideal for group watching. On the other hand, while the Hisense U7K LCD handles reflections well, making it suitable for brighter rooms, its relatively limited viewing angles and lower motion processing capabilities might not deliver the same level of clarity in sports content viewed from an angle or during fast movement.
News, Talk, & Other TV
8.3
8.9
8.4/10
SDR BRIGHTNESS SCORE
7.6/10
7.0/10
UPSCALING
8.0/10
The LG B2 (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV, though the LG B2 (OLED) is somewhat better.
The Hisense U7K performs very well in upscaling lower resolution content and provides very good SDR brightness, making it a solid choice for news and talk shows in well-lit environments. The LG B2 offers excellent upscaling quality and fantastic SDR brightness as well, with its OLED panel delivering superior contrast and colors right out of the box for a very true-to-life viewing experience.
Bright Room
8.1
7.5
5.3/10
VIEWING ANGLE
9.8/10
8.4/10
SDR BRIGHTNESS SCORE
7.6/10
7.9/10
HDR BRIGHTNESS SCORE
7.0/10
8.8/10
REFLECTIONS SCORE
9.3/10
The Hisense U7K (LCD) is very good for bright room, while the LG B2 (OLED) is good.
The Hisense U7K is very well-suited for bright rooms owing to its very good reflection handling and higher SDR and HDR brightness, making it easier to see in well-lit conditions. In contrast, the LG B2, while still good in bright conditions with excellent reflection handling, has lower SDR and HDR brightness, which may affect its visibility compared to the Hisense, but offers superior contrast that can enhance dark scenes.
Cost
$678
$1,597
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7K (LCD) has a price of $678 and the LG B2 (OLED) costs $1,597.
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Key similarities
Gaming
8.8
8.9
8.1/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
8.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
7.3/10
The LG B2 (OLED) and Hisense U7K (LCD) are both very good for gaming.
The Hisense U7K offers very good response time and good input lag, making it a solid choice for gaming on an LCD display, while the LG B2 excels with the best response time and very good input lag, providing an exceptional gaming experience on its OLED screen.
Cartoons & Animation
8.6
8.6
8.3/10
COLOR GAMUT SCORE
8.1/10
8.2/10
COLOR VOLUME SCORE
7.1/10
8.4/10
SDR BRIGHTNESS SCORE
7.6/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
9.2/10
The LG B2 (OLED) and Hisense U7K (LCD) are both very good for cartoons & animation.
The Hisense U7K is great for cartoons because it delivers vibrant colors straight out of the box, while its wide color gamut and good color volume enhance the richness of animated content. On the other hand, the LG B2, with an OLED screen, provides perfect blacks and excellent contrast, which also contributes to a stunning color performance, making it ideal for watching animation.
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How the Hisense U7K (LCD) and the LG B2 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG B2 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,597 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | April 2, 2022 | |
Full name | |||
Full name | 65U7K | OLED65B2 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7.5/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 7.5/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.8" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 34.2" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 52.9 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
LG B2 (OLED)
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Dig into reviews and images
Tom's guide
Nick Pino | March 2023
"The LG B2 OLED pairs lush, saturated colors and perfect contrast with a 120Hz screen, HDMI 2.1 ports and a great smart TV platform. The LG B2 OLED is an ideal alternative to the LG C2 OLED for folks who want a taste of OLED life without the sticker price that usually comes with it. The LG B2 OLED does a lot right in terms of performance, color saturation is wonderful and contrast is second-to-none. Not only did color saturation and off-axis viewing impress me, harder to quantify specs like motion processing and upscaling really blew me away as well."
Get a great deal on the Hisense U7K (LCD) or the LG B2 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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