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Updated January 10, 2024·
If you prioritize gaming performance and wish to save money, the Hisense U7K is a better choice due to its higher gaming score and lower price. However, it won't perform as well in a sunny room compared to the LG A1. The LG A1, an OLED TV, will deliver superior dark room performance and more natural colors which is excellent for movies and series; however, it's more expensive and less suited for bright rooms. Both TVs offer good overall picture quality and similar sizes, so your choice may hinge on how much you value gaming capabilities versus movie watching experience and how important room brightness is for you. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Very good for gaming
Advantages of the LG A1 (OLED)
- Very good for dark room
- Very good for sports
- Very good for use as monitor
- Very good for upscaling
- Very good motion processing
- Very good viewing angle
Key differences
Movies & TV
8.1
8.9
7.38/10
CONTRAST
10.00/10
8.0/10
BLACK UNIFORMITY
10.0/10
7.0/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG A1 (OLED) and Hisense U7K (LCD) are both very good for movies & TV, though the LG A1 (OLED) is somewhat better.
The Hisense U7K (LCD) delivers very good performance for movies and cinematic TV owing to its effective local dimming, which enhances contrast, and solid black uniformity, crucial for dark scenes, although it isn't as strong in viewing angles and gray uniformity. The LG A1 (OLED), on the other hand, excels with its inherently superior contrast and perfect black uniformity due to its OLED technology, providing a more vibrant color volume and wider viewing angles, but it may lack somewhat in brightness compared to some LCDs like the Hisense U7K.
Sports
6.3
8.0
3.5/10
MOTION PROCESSING
8.0/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.0/10
UPSCALING
8.0/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
Yes
HLG SUPPORT
Yes
The LG A1 (OLED) is very good for sports, while the Hisense U7K (LCD) is only fair.
The LG A1 OLED provides a very good sports watching experience due to its excellent response time and wide viewing angles, which ensure clear and consistent images even at sharp angles. On the other hand, the Hisense U7K, an LCD TV, is rated as having only fair motion processing, which can result in blur during fast-moving sports scenes, and it has a more limited viewing angle, potentially making it less preferable for larger groups gathered to watch the game.
Gaming
8.8
7.0
8.1/10
RESPONSE TIME SCORE
9.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.5/10
MOTION PROCESSING
8.0/10
85.0/100
GAMING LOCAL DIMMING
100.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7K (LCD) is very good for gaming, while the LG A1 (OLED) is good.
The Hisense U7K is very good for gaming due in part to its miniLED FALD VA screen type that results in a very good response time and good input lag, which are crucial for fast-paced gaming. On the other hand, the LG A1, with its WOLED WBC screen, offers excellent response time and the best input lag, making it also a strong choice for gaming, especially in scenarios where the fastest possible reaction times are critical.
Cartoons & Animation
8.6
8.0
8.3/10
COLOR GAMUT SCORE
8.0/10
8.2/10
COLOR VOLUME SCORE
7.1/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
8.6/10
COLORS OUT OF THE BOX SCORE
7.1/10
7.0/10
GRAY UNIFORMITY
9.2/10
The Hisense U7K (LCD) and LG A1 (OLED) are both very good for cartoons & animation, though the Hisense U7K (LCD) is somewhat better.
The Hisense U7K (LCD) and LG A1 (OLED) are both excellent for watching cartoons and animation due to their strong color performance straight out of the box and a wide color gamut, making the images vibrant and punchy. However, the Hisense U7K has better color volume which can enhance the depth and range of colors seen in different scenes, while the LG A1 delivers a perfect black level thanks to its OLED technology, bringing out better contrast in dark scenes.
Bright Room
8.1
6.6
5.3/10
VIEWING ANGLE
8.8/10
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
7.9/10
HDR BRIGHTNESS SCORE
6.1/10
8.8/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the LG A1 (OLED) is only fair.
The Hisense U7K excels in a bright room because it has very good SDR and HDR brightness and handles reflections very well, making it suitable for well-lit environments. In contrast, the LG A1 has only fair brightness in both SDR and HDR, which, coupled with its good reflection handling, makes it less ideal for bright rooms despite its perfect contrast.
Cost
$678
$1,100
$0
$500
$1,000
$1,500
$2,000
The Hisense U7K (LCD) has a price of $678 and the LG A1 (OLED) costs $1,100.
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Key similarities
Picture Quality
8.0
8.2
7.38/10
CONTRAST
10.00/10
8.2/10
COLOR VOLUME SCORE
7.1/10
miniLED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG A1 (OLED) and Hisense U7K (LCD) both have very good picture quality.
News, Talk, & Other TV
8.3
8.4
8.4/10
SDR BRIGHTNESS SCORE
6.3/10
7.0/10
UPSCALING
8.0/10
The LG A1 (OLED) and Hisense U7K (LCD) are both very good for news, talk, & other TV.
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How the Hisense U7K (LCD) and the LG A1 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | LG A1 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $1,100 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | August 1, 2023 | March 3, 2021 | |
Full name | |||
Full name | 65U7K | OLED65A1 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.6/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 8.3/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 7/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 8.9/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 32.7" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.1" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 52.2 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Get a great deal on the Hisense U7K (LCD) or the LG A1 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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