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Updated January 10, 2024·
The Hisense U7K generally offers better performance across various content including gaming, sports, and movies. It excels particularly in dark room settings due to its superior contrast and black uniformity. However, it's priced higher than the Insignia F30. The Insignia F30 is more affordable but doesn't perform as well. It has a lower contrast and is not as bright, making it less suitable for bright rooms and less ideal for HDR content. If cost is a major concern and your viewing environment is not too bright, it may be an acceptable choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Advantages of the Insignia F30 (LCD)
- Good viewing angle
Key differences
Picture Quality
8.0
5.6
7.38/10
CONTRAST
4.29/10
8.2/10
COLOR VOLUME SCORE
6.2/10
miniLED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7K (LCD) has very good picture quality, while the Insignia F30 (LCD) has poor picture quality.
Movies & TV
8.1
5.3
7.38/10
CONTRAST
4.29/10
8.0/10
BLACK UNIFORMITY
5.5/10
7.0/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7K (LCD) is very good for movies & TV, while the Insignia F30 (LCD) is poor.
Gaming
8.8
5.6
8.1/10
RESPONSE TIME SCORE
5.8/10
7.6/10
INPUT LAG SCORE
8.7/10
3.5/10
MOTION PROCESSING
2.5/10
85.0/100
GAMING LOCAL DIMMING
0.0/100
8.3/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Hisense U7K (LCD) is very good for gaming, while the Insignia F30 (LCD) is poor.
The Hisense U7K is considered very good for gaming because it features very good response time and good input lag, which means it can display fast-moving content with minimal motion blur and react quickly to gaming inputs. In contrast, the Insignia F30 is considered poor for gaming as it has poor response time, potentially resulting in motion blur, despite its very good input lag.
Cartoons & Animation
8.6
5.9
8.3/10
COLOR GAMUT SCORE
5.9/10
8.2/10
COLOR VOLUME SCORE
6.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.4/10
8.6/10
COLORS OUT OF THE BOX SCORE
8.1/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Insignia F30 (LCD) is poor.
The Hisense U7K is better for watching cartoons and animation because it has a high color gamut and color rendition right out of the box, ensuring vibrant and consistent colors, while the Insignia F30 falls short in these areas, resulting in less vivid and accurate colors. Additionally, other somewhat important factors like color volume, gray uniformity, contrast, and SDR brightness are also superior in the Hisense U7K, which further enhances the viewing experience for animated content.
News, Talk, & Other TV
8.3
5.4
8.4/10
SDR BRIGHTNESS SCORE
5.4/10
7.0/10
UPSCALING
5.5/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.
The Hisense U7K delivers better upscaling and SDR brightness, making it very good for watching news and talk shows as it can handle lower resolution content well and shows it brightly. In comparison, the Insignia F30 provides poorer performance in the same areas, resulting in less clear and dimmer images, which is not ideal for these types of programs.
Bright Room
8.1
5.5
5.3/10
VIEWING ANGLE
7.2/10
8.4/10
SDR BRIGHTNESS SCORE
5.4/10
7.9/10
HDR BRIGHTNESS SCORE
5.6/10
8.8/10
REFLECTIONS SCORE
6.0/10
The Hisense U7K (LCD) is very good for bright room, while the Insignia F30 (LCD) is poor.
The Hisense U7K is better suited for bright rooms due to having very good SDR and HDR brightness as well as very good handling of reflections, which minimizes glare. In contrast, the Insignia F30 has poor SDR and HDR brightness, and its reflections handling is only fair, making it less ideal for brightly lit environments.
Cost
$678
$320
$0
$200
$400
$600
$800
$1,000
The Hisense U7K (LCD) has a price of $678 and the Insignia F30 (LCD) costs $320.
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Key similarities
Sports
6.3
6.0
3.5/10
MOTION PROCESSING
2.5/10
144Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.0/10
UPSCALING
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.4/10
Yes
HLG SUPPORT
No
The Hisense U7K (LCD) and Insignia F30 (LCD) are both only fair for sports.
The Hisense U7K has a very good response time which means it can deliver smooth motion during sports, but its viewing angles are limited, making it less ideal for group viewing. Conversely, the Insignia F30 has poorer response time, causing more motion blur in fast-paced games, however, it provides better viewing angles, allowing for a more consistent picture when watched from the side. Both TVs handle reflections fairly, but neither excels in gray uniformity, which is somewhat important for sports watching.
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How the Hisense U7K (LCD) and the Insignia F30 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7K (LCD) | Insignia F30 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$678 | $320 | ||
Brand | |||
Brand | Hisense | Insignia | |
Release Date | |||
Release Date | August 1, 2023 | September 1, 2022 | |
Full name | |||
Full name | 65U7K | 65F301NA23 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Fire OS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 8/10 | 5.7/10 | |
Bright Room Score | |||
Bright Room Score | 8.1/10 | 5.6/10 | |
Gaming Score | |||
Gaming Score | 8.8/10 | 5.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 8.1/10 | 5.4/10 | |
Sports Score | |||
Sports Score | 6.4/10 | 6.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57.1" x 3.1" | 33.5" x 57.6" x 3.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57.1" | 35.4" x 57.6" | |
Weight without Stand | |||
Weight without Stand | 43.4 lbs | 46.3 lbs | |
VESA Mount | |||
VESA Mount | 400 x 300 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 7.4/10 | 4.3/10 | |
Local Dimming | |||
Local Dimming | 7.6/10 | 3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0.2 | 2.0 | |
Speaker Power | |||
Speaker Power | 40 W | 24 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes | No | |
Shopping
Insignia F30 (LCD)
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Tom's guide
Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."
Get a great deal on the Hisense U7K (LCD) or the Insignia F30 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Insignia
Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.
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