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Updated January 10, 2024·
The Hisense U7H is typically much less expensive than the Sony X90J and offers good gaming performance. However, it doesn't handle sports content as well, and its picture quality is somewhat lower than the X90J. The Sony X90J costs more but can better handle sports, has slightly better overall picture quality, and performs similarly in bright room conditions to the U7H. If budget is a concern and you mainly play video games, the Hisense U7H could be the better choice. But if you're willing to invest more for improved sports viewing and overall picture quality, the Sony X90J would be the recommendation. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony X90J (LCD).
Advantages of the Sony X90J (LCD)
- Very good for gaming
- Good for sports
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Key differences
Movies & TV
7.4
7.9
7.50/10
CONTRAST
7.63/10
5.7/10
BLACK UNIFORMITY
6.4/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90J (LCD) and Hisense U7H (LCD) are both good for movies & TV, though the Sony X90J (LCD) is somewhat better.
The Sony X90J is well-regarded for watching movies and cinematic TV due to its high contrast ratio and effective local dimming feature that enhances black uniformity, making dark scenes in movies appear more profound and true-to-life. Although the Hisense U7H also offers a good contrast ratio with decent local dimming, its black uniformity is not as strong as the Sony's, potentially leading to less consistent darkness in cinematic content, however, it does deliver rich and vibrant colors out of the box.
Sports
6.0
7.1
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
8.6/10
Yes
HLG SUPPORT
Yes
The Sony X90J (LCD) is good for sports, while the Hisense U7H (LCD) is only fair.
The Sony X90J is better for watching sports because it has superior motion processing and response time, ensuring smoother playback of fast-moving scenes. Meanwhile, the Hisense U7H does not handle motion as well and has a poorer response time, which may result in more blur during fast sports action.
News, Talk, & Other TV
8.1
8.9
8.7/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
UPSCALING
10.0/10
The Sony X90J (LCD) and Hisense U7H (LCD) are both very good for news, talk, & other TV, though the Sony X90J (LCD) is somewhat better.
The Hisense U7H offers impressive upscaling and SDR brightness essential for clear image quality in typical broadcast content, complemented by satisfying colors and contrast which is ideal for news and talk shows. Similarly, the Sony X90J provides excellent upscaling and SDR brightness, ensuring sharp details and brightness adequate for viewing in various conditions, along with good color accuracy and local dimming which enhance the viewing experience for regular TV programs.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7H (LCD) has a price of $698 and the Sony X90J (LCD) costs $998.
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Key similarities
Picture Quality
7.6
7.8
7.50/10
CONTRAST
7.63/10
8.3/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X90J (LCD) and Hisense U7H (LCD) both have good picture quality.
Gaming
7.7
8.2
5.8/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
80.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.2/10
Although they have very similar scores, PerfectRec considers Sony X90J (LCD) to be very good for gaming, while the Hisense U7H (LCD) is good.
The Sony X90J performs better in gaming due to its superior response time when compared to the Hisense U7H; both offer comparable input lag, ensuring games respond quickly to your commands. Despite this, both TVs have the same refresh rate, ideal for smooth motion in fast-paced games.
Cartoons & Animation
7.9
8.3
7.7/10
COLOR GAMUT SCORE
7.0/10
8.3/10
COLOR VOLUME SCORE
7.4/10
8.7/10
SDR BRIGHTNESS SCORE
8.6/10
6.5/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
6.8/10
Although they have very similar scores, PerfectRec considers Sony X90J (LCD) to be very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony X90J is considered very good for watching cartoons and animation as it displays excellent colors right out of the box, ensuring vibrant and true-to-life visuals without requiring additional adjustments. While the Hisense U7H also displays colors well out of the box and has a very good color gamut, it doesn't match the Sony X90J's superior color accuracy.
Bright Room
7.7
7.6
5.4/10
VIEWING ANGLE
5.2/10
8.7/10
SDR BRIGHTNESS SCORE
8.6/10
7.5/10
HDR BRIGHTNESS SCORE
7.9/10
6.6/10
REFLECTIONS SCORE
5.9/10
The Hisense U7H (LCD) and Sony X90J (LCD) are both good for bright room.
The Hisense U7H stands out in a sunny room because it has a very good SDR brightness and good HDR brightness which makes the picture stand out even in bright conditions, though its ability to handle reflections is only fair so it might struggle with direct light. On the other hand, the Sony X90J with similar SDR and HDR brightness capabilities will also perform well in bright rooms, but the information available does not explicitly comment on its reflections handling, which is an important factor to consider for viewing in well-lit environments.
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How the Hisense U7H (LCD) and the Sony X90J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony X90J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | April 3, 2021 | |
Full name | |||
Full name | 65U7H | XR-65X90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 7.3/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 7.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.9/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 7.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 7.6/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Hisense U7H (LCD) or the Sony X90J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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