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Updated January 10, 2024·
If you have a limited budget and want a good gaming experience, the lower-priced Hisense U7H could be a suitable choice, especially if you often watch in a darker room. However, it might not handle reflections as well in bright rooms. On the other hand, the Sony A95K is a higher-priced option that delivers exceptional picture quality for movies and sports, and can handle bright room conditions much better. Keep in mind, though, the A95K's higher cost reflects its advanced OLED technology, which offers better viewing angles and darker black levels. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Sony A95K (OLED).
Advantages of the Sony A95K (OLED)
- Very good for bright room
- Excellent for dark room
- Very good for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Excellent for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
9.4
7.50/10
CONTRAST
10.00/10
8.3/10
COLOR VOLUME SCORE
9.1/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95K (OLED) has excellent picture quality, while the Hisense U7H (LCD) has good picture quality.
Movies & TV
7.4
9.5
7.50/10
CONTRAST
10.00/10
5.7/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95K (OLED) is best in class for movies & TV, while the Hisense U7H (LCD) is good.
The Sony A95K's OLED technology provides exceptional contrast, perfect black uniformity, and superior viewing angles, making it ideal for movies and cinematic experiences, whereas the Hisense U7H, being an LCD, offers competent performance with good local dimming and color delivery but doesn't reach the level of deep blacks and wide viewing angles of the OLED counterpart. However, the U7H may have an advantage in brighter rooms thanks to its higher peak brightness, even though its color performance and gray uniformity might not be on par with the A95K.
Sports
6.0
9.5
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.9/10
Yes
HLG SUPPORT
Yes
The Sony A95K (OLED) is best in class for sports, while the Hisense U7H (LCD) is only fair.
The Sony A95K stands out for sports viewing with its top-notch response time and motion processing that ensures fast-moving action is crisp and clear, coupled with unparalleled viewing angles and best-in-class reflections handling that minimize glare from different angles during the game.
Gaming
7.7
8.9
5.8/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
10.0/10
75.0/100
GAMING LOCAL DIMMING
100.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Sony A95K (OLED) is very good for gaming, while the Hisense U7H (LCD) is good.
The Sony A95K offers an excellent response time and input lag which makes it highly suitable for fast-paced gaming. On the other hand, the Hisense U7H has a poorer response time and input lag but still offers a good gaming experience, especially considering it is an LCD with a 120Hz refresh rate.
Cartoons & Animation
7.9
9.5
7.7/10
COLOR GAMUT SCORE
9.3/10
8.3/10
COLOR VOLUME SCORE
9.1/10
8.7/10
SDR BRIGHTNESS SCORE
7.9/10
6.5/10
COLORS OUT OF THE BOX SCORE
9.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95K (OLED) is best in class for cartoons & animation, while the Hisense U7H (LCD) is good.
The Sony A95K excels with its OLED screen by providing exceptional colors right out of the box and a wide color gamut, making it ideal for vivid cartoons and animation. On the other hand, the Hisense U7H delivers good color performance and volume but does not match the Sony’s level of color accuracy and range, which are very important for animated content.
News, Talk, & Other TV
8.1
9.5
8.7/10
SDR BRIGHTNESS SCORE
7.9/10
7.5/10
UPSCALING
10.0/10
The Sony A95K (OLED) is best in class for news, talk, & other TV, while the Hisense U7H (LCD) is very good.
The Hisense U7H has a very good SDR brightness and fair colors out of the box, making it suitable for watching news and TV programs in well-lit environments, although the colors might not be the most accurate. The Sony A95K, on the other hand, while having just good SDR brightness, offers excellent colors out of the box for a more vibrant and true-to-life picture, but it might not be as bright as the Hisense U7H in sunny rooms.
Bright Room
7.7
8.6
5.4/10
VIEWING ANGLE
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.9/10
7.5/10
HDR BRIGHTNESS SCORE
8.0/10
6.6/10
REFLECTIONS SCORE
10.0/10
The Sony A95K (OLED) is very good for bright room, while the Hisense U7H (LCD) is good.
The Hisense U7H performs well in a bright room with its very good SDR brightness and good handling of reflections, while the Sony A95K is even better suited due to its superior reflection handling capabilities paired with very good HDR brightness. Both TVs offer high contrast and a wide color gamut, but the A95K's OLED panel provides excellent performance across these areas, making it more suitable for a premium viewing experience in bright conditions.
Cost
$698
$2,997
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7H (LCD) has a price of $698 and the Sony A95K (OLED) costs $2,997.
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How the Hisense U7H (LCD) and the Sony A95K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Sony A95K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,997 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | August 2, 2022 | June 2, 2022 | |
Full name | |||
Full name | 65U7H | XR-65A95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 9.5/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 9.5/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33" x 56.9" x 1.7" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34.6" x 56.8" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 59.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Sony A95K (OLED)
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digitaltrends
Caleb Denison | March 2022
"A95K will be one of the highest-performing TVs of the year, if not the hottest TV of 2022. The color on the Sony A95K is the most accurate I have ever seen. Certain hues of red just haven’t been produced on a TV … until now. Perhaps with deeper scrutiny, I may one day find some nit to pick, but in the time I was able to spend with the A95K, I was simply thrilled."
Get a great deal on the Hisense U7H (LCD) or the Sony A95K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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