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Updated January 10, 2024·
The Hisense U7H has a lower midrange price and is typically much less expensive than the Samsung S90C, which has a premium price tag. When comparing the two, the Hisense U7H offers a solid overall picture quality and is particularly strong for gaming. It's a good fit if you're looking for a TV on a budget but still want a decent experience across different content types including movies and gaming. On the other hand, the Samsung S90C boasts excellent picture quality, stunning performance for gaming, and is exceptional for watching movies. Its OLED technology gives it superior contrast and black levels, making it ideal for dark room viewing. However, it's not as bright as some TVs when it comes to watching in well-lit rooms. So, if you're after the best possible picture quality and gaming experience and are willing to pay more, the Samsung S90C would be a great choice, especially for viewing in darker environments. However, if you're cost-conscious but still want a good all-around performer, the Hisense U7H is a strong contender, though it may not perform as well in very bright rooms. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
- The Hisense U7H (LCD) has no clear advantages over the Samsung S90C (OLED).
Advantages of the Samsung S90C (OLED)
- Very good for bright room
- Excellent for dark room
- Best in class for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
9.4
7.50/10
CONTRAST
10.00/10
8.3/10
COLOR VOLUME SCORE
9.2/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Samsung S90C (OLED) has excellent picture quality, while the Hisense U7H (LCD) has good picture quality.
Movies & TV
7.4
9.4
7.50/10
CONTRAST
10.00/10
5.7/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Samsung S90C (OLED) is excellent for movies & TV, while the Hisense U7H (LCD) is good.
The Samsung S90C, being an OLED TV, provides perfect black uniformity, has excellent viewing angles and its local dimming feature yields superior contrast levels, which makes it exceptional for watching movies and cinematic content. The Hisense U7H, although offering good contrast and local dimming, doesn't match the S90C in black uniformity and viewing angle, making it good but not excellent for the same types of content.
Sports
6.0
8.7
3.2/10
MOTION PROCESSING
8.2/10
120Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
8.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The Samsung S90C (OLED) is very good for sports, while the Hisense U7H (LCD) is only fair.
The Samsung S90C excels at sports watching due to its superior response time and motion processing, ensuring smooth action with minimal blur, and its reflection handling and wide viewing angles make it ideal for bright rooms and larger groups. In comparison, the Hisense U7H presents challenges with its significantly lower performance in response time, which can mean more motion blur during fast-paced sports, and its fair reflection handling may detract from the experience in well-lit environments.
Gaming
7.7
10.0
5.8/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.2/10
75.0/100
GAMING LOCAL DIMMING
100.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
8.4/10
The Samsung S90C (OLED) is best in class for gaming, while the Hisense U7H (LCD) is good.
The Samsung S90C (OLED) has the best response time and input lag, which are crucial for gaming, making it superior for fast-paced and competitive gameplay compared to the Hisense U7H (LCD), which has poorer ratings in these areas. The S90C also supports a higher refresh rate, complementing its gaming performance; however, it is typically more expensive than the U7H, which may still be a good option for casual gaming at a lower price point.
Cartoons & Animation
7.9
9.3
7.7/10
COLOR GAMUT SCORE
9.2/10
8.3/10
COLOR VOLUME SCORE
9.2/10
8.7/10
SDR BRIGHTNESS SCORE
7.8/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Samsung S90C (OLED) is excellent for cartoons & animation, while the Hisense U7H (LCD) is good.
News, Talk, & Other TV
8.1
9.1
8.7/10
SDR BRIGHTNESS SCORE
7.8/10
7.5/10
UPSCALING
8.0/10
The Samsung S90C (OLED) is excellent for news, talk, & other TV, while the Hisense U7H (LCD) is very good.
The Hisense U7H delivers very good SDR brightness and good upscaling, making it suitable for watching news and talk shows in well-lit rooms. On the other hand, the Samsung S90C offers excellent colors out of the box and has a wider color gamut, providing a more vibrant picture for the same content, especially in dark rooms where its superior OLED contrast can shine.
Bright Room
7.7
8.5
5.4/10
VIEWING ANGLE
10.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.8/10
7.5/10
HDR BRIGHTNESS SCORE
8.0/10
6.6/10
REFLECTIONS SCORE
10.0/10
The Samsung S90C (OLED) is very good for bright room, while the Hisense U7H (LCD) is good.
The Samsung S90C (OLED) with its 'Best' reflections handling and 'Very Good' HDR brightness provides an excellent viewing experience in bright rooms, while the Hisense U7H (LCD), despite its 'Very Good' SDR brightness and 'Fair' reflections handling, may struggle more with glare and doesn't get quite as bright in HDR. The S90C’s strengths also include better performance in managing reflections and a superior HDR experience, while the U7H, although offering a solid performance for its price, falls short in these regards, which are especially crucial when viewing content in well-lit environments.
Cost
$698
$1,598
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7H (LCD) has a price of $698 and the Samsung S90C (OLED) costs $1,598.
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How the Hisense U7H (LCD) and the Samsung S90C (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7H (LCD) | Samsung S90C (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,598 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | August 2, 2022 | April 11, 2023 | |
Full name | |||
Full name | 65U7H | QN65S90C | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Google TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 7.5/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | Yes | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.6/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 7.7/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 7.7/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.1/10 | 8.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.3" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | Unknown | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.5/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 7/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 20 W | Unknown | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Shopping
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Samsung S90C (OLED)
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Dig into reviews and images
Techradar
John Archer | August 2023
"Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. You get high-end pictures, great processing, top gaming tech, and a sharp design."
Get a great deal on the Hisense U7H (LCD) or the Samsung S90C (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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