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65U7H
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65F301NA23
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

If you are looking for a TV with a focus on gaming performance and frequently watch movies or series, the Hisense U7H would offer a superior experience. It supports advanced gaming features and offers overall better picture quality, which is especially noticeable in bright rooms and for dark room viewing. On the other hand, if budget is a primary concern and you're looking for a more cost-effective option, the Insignia F30 may serve you well. However, it won't perform as well in bright conditions and lacks some of the gaming capabilities present in the Hisense model. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7H (LCD)
  • Good for bright room
  • Good for dark room
  • Good for gaming
  • Good for movies & TV
  • Very good for news, talk, & other TV
  • Good for cartoons & animation
  • Good for upscaling
Advantages of the Insignia F30 (LCD)
  • Good viewing angle

Key differences

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Picture Quality

7.6
65U7H
65F301NA23
5.6
7.50/10
CONTRAST
4.29/10
8.3/10
COLOR VOLUME SCORE
6.2/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7H (LCD) has good picture quality, while the Insignia F30 (LCD) has poor picture quality.

Movies & TV

7.4
65U7H
65F301NA23
5.3
7.50/10
CONTRAST
4.29/10
5.7/10
BLACK UNIFORMITY
5.5/10
7.5/10
UPSCALING
5.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7H (LCD) is good for movies & TV, while the Insignia F30 (LCD) is poor.

Gaming

7.7
65U7H
65F301NA23
5.6
5.8/10
RESPONSE TIME SCORE
5.8/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
2.5/10
75.0/100
GAMING LOCAL DIMMING
0.0/100
8.0/10
GAME HDR BRIGHTNESS SCORE
5.8/10
The Hisense U7H (LCD) is good for gaming, while the Insignia F30 (LCD) is poor.

Cartoons & Animation

7.9
65U7H
65F301NA23
5.9
7.7/10
COLOR GAMUT SCORE
5.9/10
8.3/10
COLOR VOLUME SCORE
6.2/10
8.7/10
SDR BRIGHTNESS SCORE
5.4/10
6.5/10
COLORS OUT OF THE BOX SCORE
8.1/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7H (LCD) is good for cartoons & animation, while the Insignia F30 (LCD) is poor.

News, Talk, & Other TV

8.1
65U7H
65F301NA23
5.4
8.7/10
SDR BRIGHTNESS SCORE
5.4/10
7.5/10
UPSCALING
5.5/10
The Hisense U7H (LCD) is very good for news, talk, & other TV, while the Insignia F30 (LCD) is poor.

Bright Room

7.7
65U7H
65F301NA23
5.5
5.4/10
VIEWING ANGLE
7.2/10
8.7/10
SDR BRIGHTNESS SCORE
5.4/10
7.5/10
HDR BRIGHTNESS SCORE
5.6/10
6.6/10
REFLECTIONS SCORE
6.0/10
The Hisense U7H (LCD) is good for bright room, while the Insignia F30 (LCD) is poor.

Cost

$698
65U7H
65F301NA23
$350
Product image
Product image

$0

$200

$400

$600

$800

$1,000

$1,200

The Hisense U7H (LCD) has a price of $698 and the Insignia F30 (LCD) costs $350.
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Key similarities

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Sports

6.0
65U7H
65F301NA23
6.0
3.2/10
MOTION PROCESSING
2.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
5.5/10
8.7/10
SDR BRIGHTNESS SCORE
5.4/10
Yes
HLG SUPPORT
No
The Hisense U7H (LCD) and Insignia F30 (LCD) are both only fair for sports.

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How the Hisense U7H (LCD) and the Insignia F30 (LCD) compare to other TVs

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Spec Comparison

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Hisense U7H (LCD)Insignia F30 (LCD)
Hisense U7H (LCD)Insignia F30 (LCD)

GENERAL

Price
$698
$350
Brand
HisenseInsignia
Release Date
August 2, 2022September 1, 2022
Full name
65U7H65F301NA23
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Google TVFire OS
Sound Quality Score
7.5/106.9/10
NextGen Ready
YesNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.6/105.7/10
Bright Room Score
7.7/105.6/10
Gaming Score
7.7/105.6/10
Movies & TV Score
7.4/105.4/10
Sports Score
6.1/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"33.5" x 57.6" x 3.6"
Dimensions with Stand (H x W)
35.5" x 57"35.4" x 57.6"
Weight without Stand
43.0 lbs46.3 lbs
VESA Mount
300 x 200400 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.5/104.3/10
Local Dimming
7/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W24 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyNo

Shopping

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Hisense U7H (LCD)

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Tom's guide

Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."

Insignia F30 (LCD)

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Dig into reviews and images

Tom's guide

Michael Gowan | August 2021
"Still one of the best bargain TVs. The best feature remains its quick and responsive implementation of Fire TV OS and all the goodies that come with it. Having Alexa inside the Insignia 4K Ultra HD Fire TV Edition brings a lot of value, from voice control of TV functions to access to your smart home devices."

Get a great deal on the Hisense U7H (LCD) or the Insignia F30 (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Insignia

Insignia is an in-house brand from BestBuy. It offers a range of TV sets that are lower-end and smaller size. They are manufactured in China by Hisense, which is another TV brand. Insignia TVs use Amazon's Fire OS as the smart TV software, providing users with a highly user-friendly experience.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

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TVs evaluated
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Proprietary TVs ratings developed
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Recommendations made
15,575
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
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Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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