A comparison of specs, key information, reviews, and best pricing from top retailers
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Updated January 12, 2024·
If you value a high-end viewing experience and don't mind a higher cost, the Sony X95L offers brighter displays, making it more suitable for well-lit rooms and providing a better high dynamic range experience, which is good for watching movies and playing games. The Sony also has better sound quality and more advanced features, like voice commands. However, if you are looking for a more budget-friendly option, the Hisense U7G still provides a good overall picture and gaming experience at a much lower price, although it won't be as bright and may not handle reflections in sunny rooms as well as the Sony. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X95L (LCD).
Advantages of the Sony X95L (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Picture Quality
7.6
8.6
7.75/10
CONTRAST
8.00/10
7.2/10
COLOR VOLUME SCORE
9.0/10
LED FALD
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Sony X95L (LCD) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
8.4
7.75/10
CONTRAST
8.00/10
6.4/10
BLACK UNIFORMITY
8.5/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X95L (LCD) is very good for movies & TV, while the Hisense U7G (LCD) is good.
For watching movies and cinematic TV, the Sony X95L displays better contrast, local dimming, and black uniformity compared to the Hisense U7G, which means it can produce deeper blacks and a more dynamic image, especially in darker scenes. However, the Hisense U7G still offers good performance in these areas and may be preferable if on a budget or for those who value color accuracy straight out of the box and wider viewing angles.
Sports
6.1
8.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.3/10
Yes
HLG SUPPORT
Yes
The Sony X95L (LCD) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X95L (LCD) offers better performance for sports with superior motion processing capabilities and more effective reflection handling compared to the Hisense U7G (LCD), ensuring clearer, smoother images with less distraction from light sources. Additionally, the Sony model has better viewing angles and gray uniformity, which means a more consistent picture quality across the screen when viewed from different positions in a room.
Cartoons & Animation
7.7
9.1
7.7/10
COLOR GAMUT SCORE
8.1/10
7.2/10
COLOR VOLUME SCORE
9.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.3/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
8.5/10
The Sony X95L (LCD) is excellent for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X95L excels in displaying cartoons and animation thanks to its very good colors straight out of the box and excellent color gamut, which contribute to vibrant and accurate colors. On the other hand, the Hisense U7G has fair initial color settings and a good color gamut, resulting in satisfactory but less vivid color performance compared to the Sony X95L.
News, Talk, & Other TV
8.1
9.2
8.8/10
SDR BRIGHTNESS SCORE
9.3/10
7.5/10
UPSCALING
10.0/10
The Sony X95L (LCD) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G delivers very good SDR brightness and upscaling which are essential for viewing in various lighting conditions and enhancing lower resolution content, making it well-suited for news, talk shows, and TV programs. In contrast, the Sony X95L offers excellent SDR brightness and upscaling, providing even better visibility in bright rooms and greater clarity for non-HD content, in addition to superior color performance and contrast right out of the box, enhancing the overall viewing experience for similar content.
Bright Room
7.7
9.7
5.5/10
VIEWING ANGLE
5.9/10
8.8/10
SDR BRIGHTNESS SCORE
9.3/10
7.7/10
HDR BRIGHTNESS SCORE
9.2/10
6.3/10
REFLECTIONS SCORE
8.8/10
The Sony X95L (LCD) is best in class for bright room, while the Hisense U7G (LCD) is good.
The Sony X95L is better suited for bright rooms because it has higher SDR and HDR brightness, which means it can produce a brighter image to combat glare, and superior handling of reflections compared to the Hisense U7G. While both have good color volume and gamut, which contribute to vibrant, true-to-life colors, the Sony X95L's excellent SDR and HDR brightness coupled with very good reflection handling give it an edge in bright environments.
Cost
$698
$4,498
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
The Hisense U7G (LCD) has a price of $698 and the Sony X95L (LCD) costs $4,498.
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Key similarities
Gaming
8.0
8.3
7.0/10
RESPONSE TIME SCORE
8.3/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
90.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
9.2/10
The Sony X95L (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G excels in gaming due to its high response time performance and low input lag, which are crucial for fast-paced action and competitive gameplay. Similarly, the Sony X95L offers impressive gaming capabilities with a quick response time and minimal input lag, providing a smooth and responsive gaming experience.
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How the Hisense U7G (LCD) and the Sony X95L (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X95L (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $4,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | July 1, 2023 | |
Full name | |||
Full name | 65U7G | XR-85X95L | |
Screen Size | |||
Screen Size | 65" | 85" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 9.2/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 9.8/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.4/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 8.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 42.8" x 74.4" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 43.8" x 74.4" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 114.1 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 8/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony X95L (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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