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What we think
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Updated January 10, 2024·
The Hisense U7G is a less expensive option that offers good overall picture quality and excellent gaming performance, making it a solid choice if you are looking for a TV with good gaming capabilities without breaking the bank. However, it may not perform as well in sports content viewing or in very bright rooms compared to higher-end models. The Sony X95K, on the other hand, is a premium-priced TV that delivers superior picture quality, with better performance for sports content, and in bright rooms thanks to its higher brightness and reflection handling. It also has better sound quality and consistently higher performance across most content types, including movies and news. If budget isn't a constraint and you want top-notch performance in various viewing conditions, especially in bright environments, the Sony X95K is an outstanding choice. Keep in mind, the Sony does cost significantly more. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X95K (LCD).
Advantages of the Sony X95K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Movies & TV
7.4
8.0
7.75/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X95K (LCD) is very good for movies & TV, while the Hisense U7G (LCD) is good.
The Sony X95K excels in creating a vibrant and deep viewing experience for movies and cinematic TV thanks to its excellent local dimming and contrast, alongside strong color performance straight out of the box, which enhances black uniformity and color volume. Meanwhile, the Hisense U7G offers good performance with respectable local dimming and contrast, which still results in strong black uniformity and color quality, but it may fall short when compared to the Sony, especially in terms of gray uniformity and viewing angles.
Sports
6.1
8.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.1/10
Yes
HLG SUPPORT
Yes
The Sony X95K (LCD) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X95K outperforms the Hisense U7G in watching sports due to its superior motion processing and better viewing angle, which enhance the experience of fast-paced games. Additionally, the Sony is better suited for bright rooms as it handles reflections more effectively than the Hisense.
Cartoons & Animation
7.7
8.7
7.7/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
7.8/10
8.8/10
SDR BRIGHTNESS SCORE
9.1/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Sony X95K (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X95K offers very good colors out of the box, enhancing the viewing of cartoons and animations with vibrant and accurate hues straight away, while the Hisense U7G provides a fair out-of-the-box color accuracy which might require some adjustments for the best experience. Both the Hisense U7G and Sony X95K boast good color gamuts, ensuring cartoons and animations appear with a wide range of colors, although color volume and other factors like gray uniformity, contrast, and SDR brightness are more favorable on the Sony X95K, providing a better overall viewing experience in various lighting conditions.
News, Talk, & Other TV
8.1
9.1
8.8/10
SDR BRIGHTNESS SCORE
9.1/10
7.5/10
UPSCALING
10.0/10
The Sony X95K (LCD) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Sony X95K provides a superior experience when watching news and other TV programs due to its excellent upscaling and SDR brightness, ensuring that lower resolution content appears sharp and the display remains clear even in well-lit rooms. Meanwhile, the Hisense U7G also performs very well in upscaling and has very good SDR brightness, but it doesn't quite match the Sony's performance which can result in a slightly lesser but still very satisfactory viewing experience for standard content.
Bright Room
7.7
9.5
5.5/10
VIEWING ANGLE
6.0/10
8.8/10
SDR BRIGHTNESS SCORE
9.1/10
7.7/10
HDR BRIGHTNESS SCORE
9.1/10
6.3/10
REFLECTIONS SCORE
8.4/10
The Sony X95K (LCD) is best in class for bright room, while the Hisense U7G (LCD) is good.
Cost
$698
$1,788
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the Sony X95K (LCD) costs $1,788.
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Key similarities
Picture Quality
7.6
8.0
7.75/10
CONTRAST
7.50/10
7.2/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Sony X95K (LCD) to have very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Gaming
8.0
8.2
7.0/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
85.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Sony X95K (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G is well-regarded for gaming due to its good response time, input lag, and refresh rate, which collectively ensure smooth gameplay . The Sony X95K, on the other hand, stands out with a very good response time and an exceptional input lag that provides a responsive gaming experience, while also offering a 120Hz refresh rate desirable for high-speed gaming action.
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How the Hisense U7G (LCD) and the Sony X95K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X95K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,788 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | May 3, 2022 | |
Full name | |||
Full name | 65U7G | XR-65X95K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 9.5/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 9.6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.9" x 56.9" x 2.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.4" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 70.8 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 4.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony X95K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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