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What we think
The PerfectRec TV team Learn more
Updated January 10, 2024·
The Hisense U7G provides great value if you're looking for a lower-priced option with decent overall performance, suitable for a variety of content including movies, sports, and gaming. The Sony X95J, while significantly more expensive, offers superior picture quality with better brightness handling, which could be beneficial for viewing in well-lit rooms. The X95J also excels in HDR content with its enhanced contrast and color, making it a strong choice for movie enthusiasts who want a premium viewing experience. Additionally, the X95J has a more advanced sound system for an improved audio experience. If your budget allows for a premium price and you prioritize top-notch picture quality and sound, especially for watching movies in a bright room, the Sony X95J might justify the extra investment. On the other hand, if you're looking for a more budget-friendly option that still performs well across various types of content, the Hisense U7G is a solid choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X95J (LCD).
Advantages of the Sony X95J (LCD)
- Excellent for bright room
- Very good for dark room
- Very good for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
- Very good reflections
Key differences
Movies & TV
7.4
8.0
7.75/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X95J (LCD) is very good for movies & TV, while the Hisense U7G (LCD) is good.
The Hisense U7G has a high contrast and good local dimming features that enable it to produce deep blacks, which is important for movie watching, but its color performance out of the box and black uniformity are not as strong as the Sony X95J. On the other hand, the Sony X95J offers excellent local dimming and black uniformity, contributing to better dark scene performance, and its colors out of the box are superior, making it more suited for movies and cinematic TV even in rooms with some ambient light.
Sports
6.1
8.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.9/10
Yes
HLG SUPPORT
Yes
The Sony X95J (LCD) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X95J excels in sports viewing thanks to its superior motion processing and better handling of reflections compared to the Hisense U7G, which is important for fast-paced games and brightly lit environments. Additionally, its response time is very good, thereby reducing motion blur, which is crucial for enjoying sports, while the Hisense U7G has only good response time and fair motion processing which could affect the clarity during fast-moving scenes.
Cartoons & Animation
7.7
8.6
7.7/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
7.8/10
8.8/10
SDR BRIGHTNESS SCORE
8.9/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
8.0/10
The Sony X95J (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X95J shows colors more accurately straight from the box and has a better color gamut, enhancing the vibrancy and range of hues for cartoons and animation, while the Hisense U7G, although decent, performs slightly lower in these areas which are very important for animated content. Other somewhat important factors like color volume, gray uniformity, and contrast are good on both TVs, but the higher contrast and superior gray uniformity of the Hisense U7G can make it a suitable choice if color precision is less of a concern.
News, Talk, & Other TV
8.1
9.1
8.8/10
SDR BRIGHTNESS SCORE
8.9/10
7.5/10
UPSCALING
10.0/10
The Sony X95J (LCD) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G delivers very good SDR brightness and performs well with upscaling, making it suitable for watching news and TV shows in various lighting conditions. The Sony X95J, offering similar levels of SDR brightness, excels in upscaling quality and has an excellent color reproduction out of the box, providing a superior viewing experience for everyday content.
Bright Room
7.7
9.4
5.5/10
VIEWING ANGLE
6.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.9/10
7.7/10
HDR BRIGHTNESS SCORE
9.1/10
6.3/10
REFLECTIONS SCORE
8.4/10
The Sony X95J (LCD) is excellent for bright room, while the Hisense U7G (LCD) is good.
The Hisense U7G and Sony X95J both offer very good SDR brightness, which is crucial for viewing in bright rooms; however, the Sony X95J handles reflections better, making it more suitable for environments with a lot of light. The U7G delivers good performance in terms of HDR brightness, which is sufficient for most bright rooms, but the X95J's excellent HDR brightness adds an advantage for maintaining picture quality in extremely bright conditions.
Cost
$698
$1,425
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7G (LCD) has a price of $698 and the Sony X95J (LCD) costs $1,425.
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Key similarities
Picture Quality
7.6
8.0
7.75/10
CONTRAST
7.50/10
7.2/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
Although they have very similar scores, PerfectRec considers Sony X95J (LCD) to have very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Gaming
8.0
8.2
7.0/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
85.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
9.1/10
The Sony X95J (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G excels in gaming due to its good response time and input lag, ensuring minimal motion blur and snappy on-screen action. Similarly, the Sony X95J performs impressively with very good response time and input lag, providing smooth transitions and responsive gameplay.
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How the Hisense U7G (LCD) and the Sony X95J (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X95J (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,425 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | May 1, 2021 | |
Full name | |||
Full name | 65U7G | XR-65X95J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 9.5/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.2/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 8/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.9" x 56.9" x 26" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.5" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 60.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 8.4/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 20 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony X95J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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