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Updated January 10, 2024·
If you're looking for a more budget-friendly option, the Hisense U7G is significantly less expensive and provides good overall performance, which includes gaming features and a satisfactory experience for watching movies and sports. However, the Sony X90K, while pricier, offers better picture quality and higher brightness, which makes it a better choice for viewing in bright rooms. Both TVs are similar in size, support advanced gaming features like 4k at 120Hz, and have good sound capabilities, though the Sony X90K supports DTS Digital Surround. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony X90K (LCD).
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Good for sports
- Very good for cartoons & animation
- Best in class for upscaling
- Best in class motion processing
Key differences
Sports
6.1
7.1
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X90K excels at watching sports due to its superior motion processing and faster response time, ensuring clearer fast action scenes and less motion blur. In contrast, the Hisense U7G, while fair for sports, doesn't handle fast motion as smoothly and has a slower response time, which may result in more noticeable blur during quick movements.
News, Talk, & Other TV
8.1
8.7
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
7.5/10
UPSCALING
10.0/10
The Sony X90K (LCD) and Hisense U7G (LCD) are both very good for news, talk, & other TV, though the Sony X90K (LCD) is somewhat better.
The Hisense U7G and Sony X90K both excel at displaying news, talk shows, and typical TV programs due to having very good upscaling capabilities, which means they can make lower resolution content look clearer on their high-resolution screens. These TVs also have very good SDR brightness, making them suitable for watching content in most room settings, while their color performance straight out of the box and overall color gamuts are rated good, ensuring vibrant and accurate colors even without calibration.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7G (LCD) has a price of $698 and the Sony X90K (LCD) costs $998.
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Key similarities
Picture Quality
7.6
7.7
7.75/10
CONTRAST
7.38/10
7.2/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
TBD
The Sony X90K (LCD) and Hisense U7G (LCD) both have good picture quality.
Movies & TV
7.4
7.5
7.75/10
CONTRAST
7.38/10
6.4/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony X90K (LCD) and Hisense U7G (LCD) are both good for movies & TV.
The Hisense U7G offers higher contrast and local dimming which improves its ability to display deeper blacks and enhance movie-watching in darker environments, while the Sony X90K, though it has slightly lower contrast, offers better color volume and gray uniformity that contributes to more vibrant and consistent colors across various types of content. Both TVs have limited viewing angles; however, the Sony's color performance remains more reliable out-of-the-box, making it a versatile choice for different content types, especially in rooms without wide seating arrangements.
Gaming
8.0
8.1
7.0/10
RESPONSE TIME SCORE
8.0/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
76.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony X90K (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G has a good response time, input lag, and supports a 120Hz refresh rate, making it suitable for gaming with smooth motion and quick feedback. Similarly, the Sony X90K boasts very good response time and input lag performance, alongside the same 120Hz refresh rate, ensuring a responsive and fluid gaming experience.
Cartoons & Animation
7.7
8.0
7.7/10
COLOR GAMUT SCORE
7.7/10
7.2/10
COLOR VOLUME SCORE
7.8/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
6.4/10
COLORS OUT OF THE BOX SCORE
7.0/10
7.0/10
GRAY UNIFORMITY
6.6/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X90K delivers very good color performance out-of-the-box and offers a good color gamut, making cartoons and animations vibrant and colorful. On the other hand, while the Hisense U7G also provides fair color accuracy without much tweaking and a good color gamut, it doesn't perform as well as the Sony X90K in these areas, which are very important for animated content.
Bright Room
7.7
8.0
5.5/10
VIEWING ANGLE
5.4/10
8.8/10
SDR BRIGHTNESS SCORE
8.7/10
7.7/10
HDR BRIGHTNESS SCORE
8.3/10
6.3/10
REFLECTIONS SCORE
6.3/10
Although they have very similar scores, PerfectRec considers Sony X90K (LCD) to be very good for bright room, while the Hisense U7G (LCD) is good.
The Sony X90K is considered very good for watching TV in a bright room partly due to its superior brightness in both SDR and HDR content compared to the already very good SDR and good HDR brightness of the Hisense U7G, along with their comparable performance in handling reflections. While both TVs handle color volume and gamut well, the contrast may be slightly better on the Hisense U7G, however, the brightness of the Sony X90K makes it more suitable for well-lit environments.
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How the Hisense U7G (LCD) and the Sony X90K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony X90K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | May 2, 2022 | |
Full name | |||
Full name | 65U7G | XR-65X90K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 7.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 8/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.1/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 7.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 7.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 57.2" x 2.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 50.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 7.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 30 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Hisense U7G (LCD) or the Sony X90K (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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