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Updated January 10, 2024·
When choosing between the Hisense U7G and the Sony A95L, consider the following tradeoffs: The Hisense U7G is more budget-friendly and offers great gaming performance with low input lag, making it a good choice for gamers. It delivers decent performance in bright rooms but may not excel when it comes to viewing at wide angles or very uniform gray scenes, which could be noticeable when watching sports. The Sony A95L, on the other hand, is pricier but offers exceptional overall picture quality, with particularly impressive performance in both dark and bright rooms. Its OLED technology provides superior viewing angles and perfect black levels, enhancing movie experiences. It also has better sound quality and is well-suited for diverse content, including sports, movies, and gaming at higher refresh rates. If price is a major consideration and your focus is on gaming or general use in a bright room, the Hisense U7G can be a great choice. If you're looking for top-notch image quality, superb performance across all types of content, and are willing to invest more, the Sony A95L might be your preferred option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony A95L (OLED).
Advantages of the Sony A95L (OLED)
- Excellent for bright room
- Best in class for dark room
- Best in class for gaming
- Best in class for movies & TV
- Best in class for sports
- Best in class for news, talk, & other TV
- Best in class for cartoons & animation
- Best in class for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
10.0
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
9.3/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Sony A95L (OLED) has best in class picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
10.0
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A95L (OLED) is best in class for movies & TV, while the Hisense U7G (LCD) is good.
The Sony A95L offers perfect black uniformity and contrast due to its OLED technology, providing an ideal movie-watching experience especially in dark rooms, along with exceptional viewing angles which make it suitable for wider seating arrangements.
Sports
6.1
10.0
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.1/10
Yes
HLG SUPPORT
Yes
The Sony A95L (OLED) is best in class for sports, while the Hisense U7G (LCD) is only fair.
The Sony A95L excels in watching sports due to its superior OLED screen which offers the best response time and motion processing, translating to smoother action with less blur. On the other hand, while the Hisense U7G provides good performance, its LCD panel doesn't match the OLED's viewing angles and reflection handling, making it less optimal in environments with wide seating and ambient light.
Gaming
8.0
10.0
7.0/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.6/10
The Sony A95L (OLED) is best in class for gaming, while the Hisense U7G (LCD) is very good.
The Hisense U7G provides a good gaming experience with decent response time and input lag, suitable for most gamers and providing a great value for its cost, while the Sony A95L offers the best gaming experience with top-notch response time and input lag, along with a higher refresh rate, making it the superior choice for the most competitive or discerning gamers, albeit at a higher price point.
Cartoons & Animation
7.7
10.0
7.7/10
COLOR GAMUT SCORE
10.0/10
7.2/10
COLOR VOLUME SCORE
9.3/10
8.8/10
SDR BRIGHTNESS SCORE
8.1/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.5/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A95L (OLED) is best in class for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony A95L stands out for cartoons and animation because it excels with colors straight out of the box and has the best color gamut, which means colors appear vivid and true to life. In comparison, the Hisense U7G shows colors decently well out of the box and has a good color gamut, but it falls short of the Sony's superior color representation and range, particularly in animations where vibrant colors are key.
News, Talk, & Other TV
8.1
10.0
8.8/10
SDR BRIGHTNESS SCORE
8.1/10
7.5/10
UPSCALING
10.0/10
The Sony A95L (OLED) is best in class for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Sony A95L excels in scaling up content and providing a bright image for SDR content, while offering exceptional out-of-the-box colors and contrast due to its OLED technology, making it an outstanding choice for watching news and TV programs in various lighting conditions. Although the Hisense U7G also delivers very good brightness and upscaling for watching regular TV content and is capable with color accuracy and local dimming, it doesn't have the superior contrast or the color fidelity of the Sony A95L, but it comes at a lower price point.
Bright Room
7.7
9.0
5.5/10
VIEWING ANGLE
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.1/10
7.7/10
HDR BRIGHTNESS SCORE
8.2/10
6.3/10
REFLECTIONS SCORE
10.0/10
The Sony A95L (OLED) is excellent for bright room, while the Hisense U7G (LCD) is good.
The Sony A95L performs excellently in bright rooms due to its best reflections handling, along with very good SDR and HDR brightness, providing a clear advantage over the Hisense U7G, which has a fair reflections score and very good SDR but only good HDR brightness. Additionally, the superior contrast, color volume, and color gamut of the Sony A95L contribute to an overall better television experience in well-lit environments compared to the Hisense U7G, which offers good performance in these aspects but not at the same level.
Cost
$698
$2,898
$0
$1,000
$2,000
$3,000
$4,000
$5,000
The Hisense U7G (LCD) has a price of $698 and the Sony A95L (OLED) costs $2,898.
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How the Hisense U7G (LCD) and the Sony A95L (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony A95L (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,898 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | August 7, 2023 | |
Full name | |||
Full name | 65U7G | XR-65A95L | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 10/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 9/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 10/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 10/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 56.9" x 1.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.9" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 51.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Get a great deal on the Hisense U7G (LCD) or the Sony A95L (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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