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Updated January 10, 2024·
The Hisense U7G is a more budget-friendly option with good overall picture quality and excellent gaming performance. It's quite suitable for various content, but especially so for gaming due to its low input lag and high response time. However, it doesn't perform as well in bright rooms compared to darker environments and has limited viewing angles. The Sony A90J, on the other hand, is a premium TV that offers superior picture quality, particularly in handling motion and with its wide viewing angles thanks to its OLED technology. It also has excellent dark room performance due to perfect black levels. The Sony's sound quality is notably better with speakers that deliver a richer audio experience. It's a better choice if you're focused on having the best cinematic experience for movies and series but comes at a higher price. So, if your budget allows and you prioritize superior picture quality and sound for diverse content viewing, including in a bright room, then the Sony A90J might be the better choice. If you're looking for a more affordable TV that is especially good for gaming, then the Hisense U7G would suit your needs. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony A90J (OLED).
Advantages of the Sony A90J (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Very good viewing angle
- Excellent reflections
Key differences
Picture Quality
7.6
8.7
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A90J (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.1
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A90J (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
The Sony A90J, with its OLED technology, excels in contrast, black uniformity, and local dimming, offering deeper blacks and a more immersive movie experience, especially in dark scenes. Conversely, the Hisense U7G, although good for movies, can't match the A90J's performance in these areas due to its LCD nature, but it is less expensive and offers great value for its feature set.
Sports
6.1
9.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.3/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A90J (OLED) is excellent for sports, while the Hisense U7G (LCD) is only fair.
The Sony A90J stands out when watching sports due to its excellent motion processing and response time, which significantly reduce motion blur and make fast action look smoother, alongside substantial reflections handling and wide viewing angles that maintain image consistency from different seating positions. In contrast, the Hisense U7G's performance is hindered by its fair motion processing and response time, which can lead to more noticeable blur during fast-paced scenes, and its reflections handling and viewing angles are less effective, which can affect the visibility in well-lit rooms and from side seats.
Gaming
8.0
8.8
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.3/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The Sony A90J (OLED) and Hisense U7G (LCD) are both very good for gaming, though the Sony A90J (OLED) is somewhat better.
The Hisense U7G and Sony A90J both excel in gaming due to their responsive screens and low input lag, which are crucial for fast-paced games. The Hisense U7G offers an LCD screen with a strong motion processing capability, while the Sony A90J has an OLED screen known for exceptional response times and input lag performance.
Cartoons & Animation
7.7
8.5
7.7/10
COLOR GAMUT SCORE
7.8/10
7.2/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.3/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Sony A90J (OLED) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
News, Talk, & Other TV
8.1
8.9
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A90J (OLED) and Hisense U7G (LCD) are both very good for news, talk, & other TV, though the Sony A90J (OLED) is somewhat better.
The Hisense U7G excels in upscaling lower resolution content and providing a bright SDR experience, which is ideal for news and regular TV shows, especially in well-lit rooms. On the other hand, the Sony A90J offers superior color accuracy out of the box and a higher contrast due to its OLED technology, resulting in a more vibrant and immersive viewing experience for the same types of content.
Cost
$698
$2,498
$0
$1,000
$2,000
$3,000
$4,000
The Hisense U7G (LCD) has a price of $698 and the Sony A90J (OLED) costs $2,498.
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Key similarities
Bright Room
7.7
7.3
5.5/10
VIEWING ANGLE
8.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.7/10
HDR BRIGHTNESS SCORE
7.4/10
6.3/10
REFLECTIONS SCORE
9.2/10
The Hisense U7G (LCD) and Sony A90J (OLED) are both good for bright room.
The Hisense U7G has a very good SDR brightness and fairly handles reflections, which makes it suitable for bright rooms; in contrast, the Sony A90J, although it has good SDR brightness, excels in reflection handling due to its excellent score, making it also a strong contender for bright environments. Both have good contrast and color performance, with the OLED technology of the Sony A90J providing deep blacks and vibrant colors that can be advantageous in various lighting conditions.
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How the Hisense U7G (LCD) and the Sony A90J (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony A90J (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $2,498 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65U7G | XR-65A90J | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.8/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7.3/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.2/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 56.8" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 32.8" x 59.1" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 49.6 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A90J (OLED)
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Techradar
Simon Lucas | June 2021
"In every meaningful department – motion control, contrast, edge definition, detail levels, you name it the A90J puts in a memorably accomplished shift. In fact, the Sony proves outstanding at handling on-screen motion of any and every kind. By the standards of television audio systems, the A90J is a notably punchy and genuinely dynamic performer."
Get a great deal on the Hisense U7G (LCD) or the Sony A90J (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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