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Updated January 10, 2024·
Choose the Hisense U7G if you prefer a TV at a lower price with good gaming performance and a brighter screen, which is beneficial in sunny rooms. However, it offers less uniform black levels. Opt for the Sony A80K if you're looking for superior overall picture quality, excellent for movies and sports, with wide viewing angles and OLED's perfect black levels, but it is more expensive and may not be as bright as the Hisense in well-lit environments. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Sony A80K (OLED).
Advantages of the Sony A80K (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Excellent for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Best in class for upscaling
- Best in class motion processing
- Excellent viewing angle
- Very good reflections
Key differences
Picture Quality
7.6
8.6
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.4/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBE
The Sony A80K (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.1
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Sony A80K (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
The Sony A80K excels in watching movies and cinematic TV due to its OLED panel which delivers perfect black uniformity and contrast, offering an exceptional viewing experience in dark environments. In comparison, while the Hisense U7G provides a good contrast ratio with its LCD screen, its weaker black uniformity and local dimming do not match the superior dark scene performance and viewing angles of the OLED technology found in the Sony A80K.
Sports
6.1
9.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
Yes
HLG SUPPORT
Yes
The Sony A80K (OLED) is excellent for sports, while the Hisense U7G (LCD) is only fair.
The Sony A80K boasts an OLED panel with excellent response time and motion processing, ensuring smoother action during sports, while also offering wide viewing angles and better handling of reflections, which is ideal for a group watching together. In contrast, the Hisense U7G has an LCD screen with a good but not as rapid response time and lesser motion processing capabilities, culminating in a fair sports viewing experience with narrower viewing angles and less effective reflections management.
Gaming
8.0
8.8
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
7.0/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.0/10
The Sony A80K (OLED) and Hisense U7G (LCD) are both very good for gaming, though the Sony A80K (OLED) is somewhat better.
The Hisense U7G offers good response time and input lag performance, making it suitable for gaming, especially considering its LCD screen type which is known for maintaining brightness and visibility in various lighting conditions. On the other hand, the Sony A80K excels with an excellent response time and similarly good input lag while its OLED technology provides superior contrast and black levels, enhancing the gaming visuals.
Cartoons & Animation
7.7
8.5
7.7/10
COLOR GAMUT SCORE
8.1/10
7.2/10
COLOR VOLUME SCORE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.0/10
7.0/10
GRAY UNIFORMITY
9.6/10
The Sony A80K (OLED) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony A80K's OLED screen provides very good colors out of the box and an excellent color gamut, enhancing the vibrant and varied shades needed for cartoons and animation, while the Hisense U7G, an LCD TV, offers fair colors out of the box with a good but not exceptional color gamut, which might result in less vivid imagery. Additionally, the Sony A80K excels in color volume, further enriching the viewing experience, while the Hisense U7G has good color volume which is somewhat less impressive but still capable for animated content.
News, Talk, & Other TV
8.1
8.9
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.5/10
UPSCALING
10.0/10
The Sony A80K (OLED) and Hisense U7G (LCD) are both very good for news, talk, & other TV, though the Sony A80K (OLED) is somewhat better.
The Hisense U7G excels in upscaling lower-resolution content and has good SDR brightness, making it suitable for news and regular TV shows. The Sony A80K offers better upscaling and color performance right out of the box, with excellent SDR brightness, which is also ideal for these types of programs.
Bright Room
7.7
7.0
5.5/10
VIEWING ANGLE
9.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.0/10
7.7/10
HDR BRIGHTNESS SCORE
6.8/10
6.3/10
REFLECTIONS SCORE
8.9/10
The Hisense U7G (LCD) and Sony A80K (OLED) are both good for bright room, though the Hisense U7G (LCD) is somewhat better.
The Hisense U7G is suited for bright rooms with its very good SDR and HDR brightness and good handling of reflections, while the Sony A80K, despite slightly lower SDR brightness, offers excellent reflection handling along with a greater color volume and gamut, which enhances the viewing experience in well-lit environments.
Cost
$698
$1,698
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the Sony A80K (OLED) costs $1,698.
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How the Hisense U7G (LCD) and the Sony A80K (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Sony A80K (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,698 | ||
Brand | |||
Brand | Hisense | Sony | |
Release Date | |||
Release Date | June 2, 2021 | June 2, 2022 | |
Full name | |||
Full name | 65U7G | XR-65A80K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Android TV | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.9/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7.1/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.1/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 9.2/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33" x 57.1" x 2.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 33.9" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 50.7 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 3.2 | |
Speaker Power | |||
Speaker Power | 20 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | Up to DTS Digital Surround, Bypass only | |
Shopping
Sony A80K (OLED)
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Dig into reviews and images
USA Today
Michael Desjardin | December 2022
"It’s a high-end TV through and through something that becomes clear the moment you glance at its stunning picture. The A80K’s surgically precise contrast control is likely the first thing you’ll notice about its picture ... every piece of content looks better when this amount of precision is available. Color accuracy is another strong suit; the A80K features fantastic out-of-the-box color accuracy in the Custom picture mode."
Get a great deal on the Hisense U7G (LCD) or the Sony A80K (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
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