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65U7G
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KD-65X85J
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U7G is often significantly less expensive than the Sony X85J, making it a more budget-friendly option. It performs better in gaming and has higher contrast, but its bright room performance is slightly lower than Sony's. The Sony X85J is more expensive but offers better performance for watching sports and better uniformity in color and brightness across the screen. It also has a wider viewing angle, making it a better choice for rooms where people will be sitting at an angle to the TV. Both have good sound quality and support for advanced audio formats like Dolby Atmos. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
  • Good for dark room
  • Very good for gaming
  • Good for movies & TV
  • Good for use as monitor
Advantages of the Sony X85J (LCD)
  • Good for sports
  • Very good for cartoons & animation
  • Best in class for upscaling
  • Best in class motion processing

Key differences

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Movies & TV

7.4
65U7G
KD-65X85J
6.5
7.75/10
CONTRAST
7.88/10
6.4/10
BLACK UNIFORMITY
6.9/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the Sony X85J (LCD) is only fair.

Sports

6.1
65U7G
KD-65X85J
7.2
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.6/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
Yes
HLG SUPPORT
Yes
The Sony X85J (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.

Cartoons & Animation

7.7
65U7G
KD-65X85J
8.6
7.7/10
COLOR GAMUT SCORE
7.3/10
7.2/10
COLOR VOLUME SCORE
7.3/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
8.2/10
The Sony X85J (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.

Cost

$698
65U7G
KD-65X85J
$1,200
Product image
Product image

$0

$500

$1,000

$1,500

$2,000

The Hisense U7G (LCD) has a price of $698 and the Sony X85J (LCD) costs $1,200.
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Key similarities

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Picture Quality

7.6
65U7G
KD-65X85J
7.3
7.75/10
CONTRAST
7.88/10
7.2/10
COLOR VOLUME SCORE
7.3/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Hisense U7G (LCD) and Sony X85J (LCD) both have good picture quality.

Gaming

8.0
65U7G
KD-65X85J
7.6
7.0/10
RESPONSE TIME SCORE
7.8/10
7.6/10
INPUT LAG SCORE
7.6/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
Although they have very similar scores, PerfectRec considers Hisense U7G (LCD) to be very good for gaming, while the Sony X85J (LCD) is good.

News, Talk, & Other TV

8.1
65U7G
KD-65X85J
8.2
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
7.5/10
UPSCALING
10.0/10
The Sony X85J (LCD) and Hisense U7G (LCD) are both very good for news, talk, & other TV.

Bright Room

7.7
65U7G
KD-65X85J
7.3
5.5/10
VIEWING ANGLE
5.3/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
7.7/10
HDR BRIGHTNESS SCORE
7.1/10
6.3/10
REFLECTIONS SCORE
5.9/10
The Hisense U7G (LCD) and Sony X85J (LCD) are both good for bright room.

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How the Hisense U7G (LCD) and the Sony X85J (LCD) compare to other TVs

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Spec Comparison

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Hisense U7G (LCD)Sony X85J (LCD)
Hisense U7G (LCD)Sony X85J (LCD)

GENERAL

Price
$698
$1,200
Brand
HisenseSony
Release Date
June 2, 2021April 4, 2021
Full name
65U7GKD-65X85J
Screen Size
65"65"
Screen Resolution
4K4K

TV FEATURES

Operating System
Android TVAndroid TV
Sound Quality Score
7/107.5/10
NextGen Ready
NoYes
HDMI Ports
44
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.7/107.3/10
Bright Room Score
7.8/107.4/10
Gaming Score
8/107.6/10
Movies & TV Score
7.4/106.6/10
Sports Score
6.2/107.3/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"32.8" x 57.2" x 2.8"
Dimensions with Stand (H x W)
35.5" x 57"35.6" x 57.2"
Weight without Stand
43.0 lbs48.7 lbs
VESA Mount
300 x 200300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.8/107.9/10
Local Dimming
6.5/102.5/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W20 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyUp to DTS Digital Surround, Bypass only

Get a great deal on the Hisense U7G (LCD) or the Sony X85J (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
122,130
Recommendations made
18,320
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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