The Hisense U7G is often significantly less expensive than the Sony X85J, making it a more budget-friendly option. It performs better in gaming and has higher contrast, but its bright room performance is slightly lower than Sony's. The Sony X85J is more expensive but offers better performance for watching sports and better uniformity in color and brightness across the screen. It also has a wider viewing angle, making it a better choice for rooms where people will be sitting at an angle to the TV. Both have good sound quality and support for advanced audio formats like Dolby Atmos. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
Good for dark room
Very good for gaming
Good for movies & TV
Good for use as monitor
Advantages of the Sony X85J (LCD)
Good for sports
Very good for cartoons & animation
Best in class for upscaling
Best in class motion processing
Key differences
Movies & TV
7.4/10
6.5/10
7.75/10
CONTRAST
7.88/10
6.4/10
BLACK UNIFORMITY
6.9/10
7.5/10
UPSCALING
10.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the Sony X85J (LCD) is only fair.
The Hisense U7G is favored for movies and cinematic TV due to its superior contrast, effective local dimming, and better black uniformity, which are crucial for producing deep blacks and enhancing the overall picture quality in dark scenes. In contrast, while the Sony X85J delivers decent color accuracy out of the box and a wide color gamut for bright colors, its lower performance in contrast, local dimming, and black uniformity compared to the Hisense U7G makes it less ideal for viewing content that heavily relies on dark scene reproduction.
Sports
6.1/10
7.2/10
3.2/10
MOTION PROCESSING
10.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
7.6/10
7.5/10
UPSCALING
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
Yes
HLG SUPPORT
Yes
The Sony X85J (LCD) is good for sports, while the Hisense U7G (LCD) is only fair.
The Sony X85J excels in motion processing, making it a better choice for watching sports where fast action is commonplace; this quality coupled with good handling of reflections can enhance sports viewing in brighter rooms. In contrast, the Hisense U7G, while offering acceptable performance, has lower motion processing capability, which may result in less smooth action during fast-paced games, though it has a slightly better viewing angle which could be beneficial in wider seating arrangements.
Cartoons & Animation
7.7/10
8.6/10
7.7/10
COLOR GAMUT SCORE
7.3/10
7.2/10
COLOR VOLUME SCORE
7.3/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
8.2/10
The Sony X85J (LCD) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The Sony X85J excels over the Hisense U7G in producing vibrant and accurate colors straight out of the box, which enhances animated content without needing additional adjustments. Both TVs have a good color gamut ensuring that cartoons and animations are displayed with a wide range of colors, but the Sony's superior color out of the box performance provides an edge for immediate enjoyment.
Cost
$698
$1,200
$0
$500
$1,000
$1,500
$2,000
The Hisense U7G (LCD) has a price of $698 and the Sony X85J (LCD) costs $1,200.
The Hisense U7G (LCD) and Sony X85J (LCD) both have good picture quality.
Gaming
8.0/10
7.6/10
7.0/10
RESPONSE TIME SCORE
7.8/10
7.6/10
INPUT LAG SCORE
7.6/10
3.2/10
MOTION PROCESSING
10.0/10
70.0/100
GAMING LOCAL DIMMING
0.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
Although they have very similar scores, PerfectRec considers Hisense U7G (LCD) to be very good for gaming, while the Sony X85J (LCD) is good.
The Hisense U7G is considered very good for gaming primarily because it has a quick response time and low input lag, making it responsive for fast-paced games. In comparison, the Sony X85J, while still good for gaming, may not match the Hisense in terms of response time or input lag, resulting in a slightly less smooth gaming experience.
News, Talk, & Other TV
8.1/10
8.2/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
7.5/10
UPSCALING
10.0/10
The Sony X85J (LCD) and Hisense U7G (LCD) are both very good for news, talk, & other TV.
The Hisense U7G excels in upscaling lower-resolution content, making it ideal for standard definition TV programs, and it displays colors fairly accurately right out of the box, reducing the need for immediate calibration. On the other hand, the Sony X85J outperforms with its upscaling capabilities and offers excellent color accuracy from the start, meaning colors in news and talk shows will look vibrant and true to life, all of which contribute to a strong viewing experience for most TV content.
Bright Room
7.7/10
7.3/10
5.5/10
VIEWING ANGLE
5.3/10
8.8/10
SDR BRIGHTNESS SCORE
8.5/10
7.7/10
HDR BRIGHTNESS SCORE
7.1/10
6.3/10
REFLECTIONS SCORE
5.9/10
The Hisense U7G (LCD) and Sony X85J (LCD) are both good for bright room.
The Hisense U7G provides strong SDR and HDR brightness, with fair handling of reflections, suitable for bright rooms, but the contrast and color gamut are only good, not excellent. On the other hand, the Sony X85J also delivers strong SDR and HDR brightness, albeit with poor reflection handling, which may be a drawback in very sunny rooms, despite having excellent color out of the box and good color volume and color gamut.
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How the Hisense U7G (LCD) and the Sony X85J (LCD) compare to other TVs
Spec Comparison
Hisense U7G (LCD)
Sony X85J (LCD)
GENERAL
Price
Price
$698
$1,200
Brand
Brand
Hisense
Sony
Release Date
Release Date
June 2, 2021
April 4, 2021
Full name
Full name
65U7G
KD-65X85J
Screen Size
Screen Size
65"
65"
Screen Resolution
Screen Resolution
4K
4K
Screen Type
Screen Type
LCD
LCD
Screen Sub-type
Screen Sub-type
LED FALD VA
LED VA
Smart TV
Smart TV
Yes
Yes
TV FEATURES
Operating System
Operating System
Android TV
Android TV
Sound Quality Score
Sound Quality Score
7/10
7.5/10
NextGen Ready
NextGen Ready
No
Yes
HDMI Ports
HDMI Ports
4
4
Coax Ports
Coax Ports
1
1
Refresh Rate
Refresh Rate
120Hz
120Hz
Variable Refresh Rate
Variable Refresh Rate
Yes
Yes
HDR Supported formats
HDR Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, Dolby Vision, HLG
Accessibility
Accessibility
None
None
DISPLAY QUALITY SCORES
Picture Quality Score
Picture Quality Score
7.7/10
7.3/10
Bright Room Score
Bright Room Score
7.8/10
7.4/10
Gaming Score
Gaming Score
8/10
7.6/10
Movies & TV Score
Movies & TV Score
7.4/10
6.6/10
Sports Score
Sports Score
6.2/10
7.3/10
News, Talk, & Other TV Score
News, Talk, & Other TV Score
8.2/10
8.3/10
Cartoons & Animation Score
Cartoons & Animation Score
7.8/10
8.6/10
Use as Monitor Score
Use as Monitor Score
7/10
6.9/10
PHYSICAL
Dimensions w/o Stand (H x W x D)
Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"
32.8" x 57.2" x 2.8"
Dimensions with Stand (H x W)
Dimensions with Stand (H x W)
35.5" x 57"
35.6" x 57.2"
Weight without Stand
Weight without Stand
43.0 lbs
48.7 lbs
VESA Mount
VESA Mount
300 x 200
300 x 300
DISPLAY
Color Depth
Color Depth
10 bit
10 bit
Black Frame Insertion
Black Frame Insertion
Yes
Yes
Auto Low Latency Mode
Auto Low Latency Mode
Yes
Yes
Contrast
Contrast
7.8/10
7.9/10
Local Dimming
Local Dimming
6.5/10
2.5/10
Gaming Local Dimming
Gaming Local Dimming
7/100
0/100
Game HDR Brightness Score
Game HDR Brightness Score
8.2/10
7.5/10
SDR Brightness Score
SDR Brightness Score
8.8/10
8.5/10
HDR Brightness Score
HDR Brightness Score
7.8/10
7.2/10
Gray Uniformity
Gray Uniformity
7/10
8.3/10
Black Uniformity
Black Uniformity
6.4/10
6.9/10
Viewing Angle
Viewing Angle
5.6/10
5.4/10
Reflections Score
Reflections Score
6.3/10
5.9/10
Upscaling
Upscaling
7.5/10
10/10
Motion Processing
Motion Processing
3.2/10
10/10
Color Gamut Score
Color Gamut Score
7.8/10
7.3/10
Color Volume Score
Color Volume Score
7.2/10
7.3/10
Response Time Score
Response Time Score
7/10
7.8/10
Input Lag Score
Input Lag Score
7.7/10
7.7/10
Colors Out of the Box Score
Colors Out of the Box Score
6.5/10
9.2/10
Quality Control
Quality Control
5.6/10
8.8/10
Chroma Subsampling Score
Chroma Subsampling Score
8/10
7.5/10
SOUND
Speaker Setup
Speaker Setup
2.0
2.0
Speaker Power
Speaker Power
20 W
20 W
Dolby Atmos
Dolby Atmos
Yes
Yes
DTS:X
DTS:X
Yes, Bypass only
Up to DTS Digital Surround, Bypass only
Get a great deal on the Hisense U7G (LCD) or the Sony X85J (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
By the numbers
385
TVs evaluated
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TVs stats compiled
21
Proprietary TVs ratings developed
122,130
Recommendations made
18,320
Consumer hours saved
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