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Updated January 10, 2024·
The Hisense U7G (LCD) offers a lower midrange price and may be significantly less costly than the Samsung S95B (OLED). If you're looking for a TV for gaming, the Hisense U7G performs well with a high gaming score. However, if you prioritize overall picture quality, including movies and viewing in bright rooms, the Samsung S95B offers superior performance in these areas but at a typically much higher price. The Samsung S95B also has better viewing angles, reflection handling, and response time, making it a better choice for varied usage and room conditions. If on a budget and primarily gaming, consider the Hisense U7G, but for top picture quality and performance across different content types and room settings, the Samsung S95B is the better but more expensive option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Samsung S95B (OLED).
Advantages of the Samsung S95B (OLED)
- Very good for bright room
- Excellent for dark room
- Excellent for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
9.4
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
9.1/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Samsung S95B (OLED) has excellent picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.4
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Samsung S95B (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
The Samsung S95B excels in movie and cinematic TV viewing due to its perfect black uniformity and contrast ratio, enhanced by OLED technology, which also provides wide viewing angles and vibrant colors out of the box. The Hisense U7G, while offering good performance with strong contrast and decent local dimming, falls short in black uniformity and color richness compared to the Samsung, particularly evident in dark room settings.
Sports
6.1
8.7
3.2/10
MOTION PROCESSING
8.2/10
120Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
8.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The Samsung S95B (OLED) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Samsung S95B (OLED) is very good for watching sports because it has excellent motion handling due to a quicker response time, wider viewing angles, and better reflection handling, all of which contribute to a clearer image during fast-moving scenes. In contrast, the Hisense U7G (LCD) is only fair for sports — while it has good gray uniformity and decent reflection handling, its slower response time and motion processing can make fast action look blurrier, and its narrower viewing angles may result in color and contrast shifts when viewed from the side.
Gaming
8.0
9.4
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.2/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.2/10
The Samsung S95B (OLED) is excellent for gaming, while the Hisense U7G (LCD) is very good.
The Hisense U7G has good response time and input lag, suitable for gaming, but the Samsung S95B excels in these areas with excellent response time and the best input lag, resulting in a more seamless gaming experience, especially at higher refresh rates like 144Hz.
Cartoons & Animation
7.7
9.4
7.7/10
COLOR GAMUT SCORE
9.3/10
7.2/10
COLOR VOLUME SCORE
9.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.1/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Samsung S95B (OLED) is excellent for cartoons & animation, while the Hisense U7G (LCD) is good.
The Samsung S95B (OLED) exhibits excellent color reproduction straight out of the box and has a wider color gamut, making animations extremely vivid and vibrant, which is critical for viewing animated content. In contrast, the Hisense U7G (LCD) has fair colors out of the box and a good but less expansive color gamut, meaning it won't represent the colors in cartoons as brilliantly as the Samsung model.
News, Talk, & Other TV
8.1
9.2
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.5/10
UPSCALING
8.0/10
The Samsung S95B (OLED) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G, with its LCD screen, delivers a very good SDR brightness level that suits viewing environments with some light, along with competent upscaling ensuring lower resolution content from news or talk shows looks clearer on its screen. The Samsung S95B, on the other hand, excels in upscaling and color performance with its OLED display, providing a sharper image and vibrant colors out of the box, offering an exceptional viewing experience for the same type of content.
Bright Room
7.7
8.4
5.5/10
VIEWING ANGLE
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.7/10
HDR BRIGHTNESS SCORE
8.0/10
6.3/10
REFLECTIONS SCORE
10.0/10
The Samsung S95B (OLED) is very good for bright room, while the Hisense U7G (LCD) is good.
The Samsung S95B excels in bright room performance due to its best-in-class reflection handling and very good brightness in both SDR and HDR content, which complement its perfect contrast and vibrant color capabilities. Meanwhile, the Hisense U7G offers very good SDR brightness and fair reflection handling but may not deliver as bright HDR or as wide a color gamut and volume as the S95B, despite having a high contrast ratio that's quite beneficial for viewing in brighter environments.
Cost
$698
$1,697
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the Samsung S95B (OLED) costs $1,697.
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How the Hisense U7G (LCD) and the Samsung S95B (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Samsung S95B (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,697 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | June 2, 2021 | April 2, 2022 | |
Full name | |||
Full name | 65U7G | QN65S95B | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 8.5/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 9.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8.7/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.5" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.1" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 47.8 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 60 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Shopping
Samsung S95B (OLED)
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Business Insider
Steven Cohen | March 2023
"Samsung's S95B is easily one of the best high-end 4K TVs on the market. S95B is able to achieve industry-leading color performance and a brighter screen than typical OLEDs. In fact, the display's OLED color coverage is nearly in a class of its own. The S95B is a beautiful TV, even when it's off. The display has a pleasing, minimalist design with nearly bezel-less borders and an impressively thin profile."
Get a great deal on the Hisense U7G (LCD) or the Samsung S95B (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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