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Updated January 10, 2024·
The Hisense U7G is typically much less expensive and offers good picture quality and gaming performance. However, its performance in bright rooms and with sports content is not as high as the Samsung S90C. The Samsung S90C, on the other hand, is more expensive but excels with its superior overall picture quality, gaming experience, and performance with movies, series, and animation. It also has better viewing angles and handles reflections more effectively, making it a better choice for brightly lit environments. If budget is a concern and you mostly watch TV in darker environments, the Hisense U7G could be a great option. If you prioritize the best possible picture quality and are willing to pay more, the Samsung S90C would be the better choice, especially for varied viewing content and bright room performance. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the Samsung S90C (OLED).
Advantages of the Samsung S90C (OLED)
- Very good for bright room
- Excellent for dark room
- Best in class for gaming
- Excellent for movies & TV
- Very good for sports
- Excellent for news, talk, & other TV
- Excellent for cartoons & animation
- Excellent for use as monitor
- Very good for upscaling
- Very good motion processing
- Best in class viewing angle
- Best in class reflections
Key differences
Picture Quality
7.6
9.4
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
9.2/10
LED FALD
PANEL TYPE
RGB OLED
VA
PANEL SUB-TYPE
QD-OLED
The Samsung S90C (OLED) has excellent picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.4
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
No
The Samsung S90C (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
The Samsung S90C excels for cinematic experiences due to its impeccable contrast, superior black uniformity, and wide viewing angles, features that are critical for a true theater-like experience. Comparatively, while the Hisense U7G provides a decent movie-watching experience with good contrast and local dimming abilities, its performance falls short in black uniformity and viewing angles, making it less ideal for dark-room viewing and larger groups.
Sports
6.1
8.7
3.2/10
MOTION PROCESSING
8.2/10
120Hz
REFRESH RATE
144Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
8.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The Samsung S90C (OLED) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Samsung S90C, an OLED TV, offers a "best" rating in motion processing and response time, which are crucial for sports viewing as they ensure smooth action and minimal blur; it also has a "best" rating for reflections handling and viewing angles, providing a clear image from various seats in a room. On the other hand, the Hisense U7G, an LCD TV, has a "good" rating for motion processing and response time, but it falls short in viewing angles and reflection handling, so picture quality may degrade when watched from an angle or in a bright room.
Gaming
8.0
10.0
7.0/10
RESPONSE TIME SCORE
10.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.2/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
8.4/10
The Samsung S90C (OLED) is best in class for gaming, while the Hisense U7G (LCD) is very good.
The Hisense U7G is noted for a good response time and input lag, making it very good for gaming, especially considering its price range. On the other hand, the Samsung S90C excels with the best response time and input lag, enhanced by its OLED screen, offering an unparalleled gaming experience at a likely higher price point.
Cartoons & Animation
7.7
9.3
7.7/10
COLOR GAMUT SCORE
9.2/10
7.2/10
COLOR VOLUME SCORE
9.2/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
9.8/10
The Samsung S90C (OLED) is excellent for cartoons & animation, while the Hisense U7G (LCD) is good.
The Samsung S90C (OLED) is excellent for watching cartoons and animation due to its optimal color performance straight out of the box and having a wide color gamut, which ensures a vibrant and diverse color display on screen. In contrast, while the Hisense U7G (LCD) is considered good for the same content, it has less accurate colors from the get-go and a slightly narrower color gamut, meaning it might not display cartoon and animation colors as richly as the Samsung S90C.
News, Talk, & Other TV
8.1
9.1
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.5/10
UPSCALING
8.0/10
The Samsung S90C (OLED) is excellent for news, talk, & other TV, while the Hisense U7G (LCD) is very good.
The Hisense U7G is very good for watching news and TV programs as it has strong SDR brightness to handle varied lighting conditions and effective upscaling to make lower-resolution content look clearer. The Samsung S90C, however, is excellent for such content due to its superior upscaling and better out-of-the-box colors, offering a more vibrant and accurate viewing experience.
Bright Room
7.7
8.5
5.5/10
VIEWING ANGLE
10.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.7/10
HDR BRIGHTNESS SCORE
8.0/10
6.3/10
REFLECTIONS SCORE
10.0/10
The Samsung S90C (OLED) is very good for bright room, while the Hisense U7G (LCD) is good.
The Hisense U7G has very good SDR brightness and fair handling of reflections, making it suitable for well-lit rooms, whereas the Samsung S90C offers excellent HDR brightness and the best handling of reflections, providing a superior viewing experience in bright environments. Contrast, color volume, and color gamut are also better on the Samsung S90C, enhancing its overall performance in varied lighting conditions.
Cost
$698
$1,375
$0
$500
$1,000
$1,500
$2,000
$2,500
The Hisense U7G (LCD) has a price of $698 and the Samsung S90C (OLED) costs $1,375.
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How the Hisense U7G (LCD) and the Samsung S90C (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | Samsung S90C (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,375 | ||
Brand | |||
Brand | Hisense | Samsung | |
Release Date | |||
Release Date | June 2, 2021 | April 11, 2023 | |
Full name | |||
Full name | 65U7G | QN65S90C | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Tizen | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 9.4/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 8.6/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 10/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.5/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 56.9" x 1.6" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.3" x 56.9" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | Unknown | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1 | |
Speaker Power | |||
Speaker Power | 20 W | Unknown | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Shopping
Samsung S90C (OLED)
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Techradar
John Archer | August 2023
"Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. You get high-end pictures, great processing, top gaming tech, and a sharp design."
Get a great deal on the Hisense U7G (LCD) or the Samsung S90C (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About Samsung
Samsung, a South Korean electronics manufacturer, holds the title of being the largest global TV vendor in terms of units sold. They offer a diverse lineup of TV products that cater to various budget ranges. A notable achievement in recent years is the development of Quantum Dots, a technology that enhances color reproduction, resulting in richer and more vibrant hues. Samsung TVs are well-regarded for their high manufacturing quality and user-friendly software, making them an excellent choice for consumers seeking an intuitive viewing experience.
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