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Updated January 12, 2024·
The Hisense U7G offers a great value at a lower midrange price, making it typically much less expensive than the LG B3, which is at an upper midrange price point. If you're looking for a TV with good performance and a lower price, the Hisense may be the better option. However, if you prioritize premium viewing quality and are prepared to invest more, the LG B3's OLED technology provides superior contrast and black levels. Keep in mind that OLED TVs are prone to screen burn-in with static images, so if you plan to use your TV for long gaming sessions or as a PC monitor, the Hisense U7G might be more suitable. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- The Hisense U7G (LCD) has no clear advantages over the LG B3 (OLED).
Advantages of the LG B3 (OLED)
- Excellent for dark room
- Excellent for movies & TV
- Very good for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Very good motion processing
- Best in class viewing angle
- Excellent reflections
Key differences
Picture Quality
7.6
8.8
7.75/10
CONTRAST
10/10
7.2/10
COLOR VOLUME SCORE
8.1/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG B3 (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
9.2
7.75/10
CONTRAST
10/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG B3 (OLED) is excellent for movies & TV, while the Hisense U7G (LCD) is good.
Sports
6.1
8.3
3.2/10
MOTION PROCESSING
8.0/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
7.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.1/10
Yes
HLG SUPPORT
Yes
The LG B3 (OLED) is very good for sports, while the Hisense U7G (LCD) is only fair.
The Hisense U7G has a slower response time and less effective motion processing than the LG B3, leading to more blur during fast sports scenes, and its reflections handling is only fair, which could be a distraction in well-lit rooms. In contrast, the LG B3 boasts excellent response time and motion processing, providing a clearer image during fast action, and it also handles reflections brilliantly, maintaining picture quality even in bright environments.
Gaming
8.0
8.9
7.0/10
RESPONSE TIME SCORE
9.4/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.5/10
The LG B3 (OLED) and Hisense U7G (LCD) are both very good for gaming, though the LG B3 (OLED) is somewhat better.
The Hisense U7G provides good response time and input lag, making it responsive for gaming, while the LG B3 has excellent response time and the best input lag, which results in even smoother gameplay experiences with virtually no delay in on-screen actions following user commands.
Cartoons & Animation
7.7
8.7
7.7/10
COLOR GAMUT SCORE
8.3/10
7.2/10
COLOR VOLUME SCORE
8.1/10
8.8/10
SDR BRIGHTNESS SCORE
7.1/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
9.5/10
The LG B3 (OLED) is very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The LG B3 (OLED) has a "very good" score for colors out of the box and color gamut, which means it displays a wide range of colors accurately upon initial setup, making it highly suitable for the vibrant hues typically found in cartoons and animation.
Cost
$698
$998
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Hisense U7G (LCD) has a price of $698 and the LG B3 (OLED) costs $998.
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Key similarities
News, Talk, & Other TV
8.1
8.3
8.8/10
SDR BRIGHTNESS SCORE
7.1/10
7.5/10
UPSCALING
7.0/10
The LG B3 (OLED) and Hisense U7G (LCD) are both very good for news, talk, & other TV.
Bright Room
7.7
7.3
5.5/10
VIEWING ANGLE
9.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.1/10
7.7/10
HDR BRIGHTNESS SCORE
7.2/10
6.3/10
REFLECTIONS SCORE
9.2/10
The Hisense U7G (LCD) and LG B3 (OLED) are both good for bright room.
The Hisense U7G's high SDR and HDR brightness levels make it suitable for bright rooms, although its ability to handle reflections is only fair, which could be problematic in very bright environments. On the other hand, the LG B3, while offering good SDR and HDR brightness, excels in reflections handling due to its excellent performance in this area, making it a strong contender for viewing in bright rooms despite potentially lower brightness compared to the U7G.
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How the Hisense U7G (LCD) and the LG B3 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | LG B3 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $998 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | June 2, 2021 | April 2, 2023 | |
Full name | |||
Full name | 65U7G | OLED65B3 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | WebOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.9/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7.4/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 9/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 9.3/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.8" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 34.2" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 52.9 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Get a great deal on the Hisense U7G (LCD) or the LG B3 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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