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What we think
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Updated January 10, 2024·
If you often watch in a bright room, the Hisense U7G with its better bright room performance would be a good choice. However, it won't deliver as rich black levels and viewing angles as the LG A1. For movies and series viewing in darker environments, the LG A1 OLED offers superior picture quality and contrast, but at a higher cost. Gamers might prefer the Hisense for its higher gaming score and quicker response. The LG A1, given its OLED technology, might suffer from burn-in with static images over time, unlike the Hisense's LCD screen. Both have limitations; the Hisense with viewing angles and the LG with brightness in well-lit spaces. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Very good for gaming
Advantages of the LG A1 (OLED)
- Very good for dark room
- Very good for movies & TV
- Very good for sports
- Very good for cartoons & animation
- Very good for use as monitor
- Very good for upscaling
- Very good motion processing
- Very good viewing angle
- Very good reflections
Key differences
Picture Quality
7.6
8.2
7.75/10
CONTRAST
10.00/10
7.2/10
COLOR VOLUME SCORE
7.1/10
LED FALD
PANEL TYPE
WOLED
VA
PANEL SUB-TYPE
WBC
The LG A1 (OLED) has very good picture quality, while the Hisense U7G (LCD) has good picture quality.
Movies & TV
7.4
8.9
7.75/10
CONTRAST
10.00/10
6.4/10
BLACK UNIFORMITY
10.0/10
7.5/10
UPSCALING
8.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The LG A1 (OLED) is very good for movies & TV, while the Hisense U7G (LCD) is good.
The LG A1, with its OLED screen, offers perfect black uniformity and an exceptional contrast ratio, which is crucial for a genuine cinematic experience, plus it provides wider viewing angles, beneficial when watching with a group. However, the Hisense U7G, while still delivering good black uniformity and a high contrast ratio due to its local dimming feature, may falter slightly in color accuracy out of the box, but it has a decent color volume and better handling of reflections for those concerned about room brightness.
Sports
6.1
8.0
3.2/10
MOTION PROCESSING
8.0/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
8.0/10
8.8/10
SDR BRIGHTNESS SCORE
6.3/10
Yes
HLG SUPPORT
Yes
The LG A1 (OLED) is very good for sports, while the Hisense U7G (LCD) is only fair.
The LG A1 (OLED) is very good for watching sports because its OLED panel provides excellent response time and wide viewing angles, ensuring clear motion and consistent image quality from various positions. The Hisense U7G (LCD), while fair for sports, is less suited to those needs due to its more limited viewing angles and weaker motion processing capabilities.
Gaming
8.0
7.0
7.0/10
RESPONSE TIME SCORE
9.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.0/10
70.0/100
GAMING LOCAL DIMMING
100.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7G (LCD) is very good for gaming, while the LG A1 (OLED) is good.
The Hisense U7G, with its LCD 120Hz screen, offers a good response time and input lag, making it very suitable for gaming, while the OLED 60Hz screen of the LG A1 also offers excellent response time but its input lag, though the best in its class, may not match the performance of the U7G, especially in fast-paced games where higher refresh rates and lower input lag are beneficial.
Bright Room
7.7
6.6
5.5/10
VIEWING ANGLE
8.8/10
8.8/10
SDR BRIGHTNESS SCORE
6.3/10
7.7/10
HDR BRIGHTNESS SCORE
6.1/10
6.3/10
REFLECTIONS SCORE
8.8/10
The Hisense U7G (LCD) is good for bright room, while the LG A1 (OLED) is only fair.
The Hisense U7G performs better in bright rooms due to its very good SDR brightness, good HDR brightness, and fair handling of reflections, which are crucial for clear viewing in well-lit environments. In contrast, the LG A1, despite its very good handling of reflections, only provides fair brightness for both SDR and HDR content, leading to a less optimal viewing experience in bright rooms.
Cost
$698
$1,100
$0
$500
$1,000
$1,500
$2,000
The Hisense U7G (LCD) has a price of $698 and the LG A1 (OLED) costs $1,100.
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Key similarities
Cartoons & Animation
7.7
8.0
7.7/10
COLOR GAMUT SCORE
8.0/10
7.2/10
COLOR VOLUME SCORE
7.1/10
8.8/10
SDR BRIGHTNESS SCORE
6.3/10
6.4/10
COLORS OUT OF THE BOX SCORE
7.1/10
7.0/10
GRAY UNIFORMITY
9.2/10
Although they have very similar scores, PerfectRec considers LG A1 (OLED) to be very good for cartoons & animation, while the Hisense U7G (LCD) is good.
The LG A1 OLED TV displays cartoons and animation with superior colors out of the box and a wider color gamut, which enhance the vibrancy and diversity of shades, making it very good for this content. Comparatively, while the Hisense U7G LCD also offers good performance, its colors are not as impressive immediately without adjustments, and its color gamut isn't as extensive as the OLED, which accounts for its good rather than very good rating for cartoons and animation.
News, Talk, & Other TV
8.1
8.4
8.8/10
SDR BRIGHTNESS SCORE
6.3/10
7.5/10
UPSCALING
8.0/10
The LG A1 (OLED) and Hisense U7G (LCD) are both very good for news, talk, & other TV.
The Hisense U7G has good performance in upscaling lower resolution content typical of news and talk shows, and its satisfactory SDR brightness makes it suitable for viewing such programs in most lighting conditions. The LG A1, with its excellent inherent contrast due to its OLED panel, provides rich colors and sharp details which enhances the viewing experience for similar content, but its SDR brightness is lower, making it less ideal for very bright rooms.
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How the Hisense U7G (LCD) and the LG A1 (OLED) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | LG A1 (OLED) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,100 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | June 2, 2021 | March 3, 2021 | |
Full name | |||
Full name | 65U7G | OLED65A1 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.6/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 8.3/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 7/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 8.9/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 32.7" x 57" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.1" x 57" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 52.2 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 10/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 10/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Get a great deal on the Hisense U7G (LCD) or the LG A1 (OLED)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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