The Hisense U7G provides better overall picture quality, gaming performance, and brighter screens for both standard and high dynamic range content, which makes it a good choice for both dark and bright rooms. It also has a higher contrast which is beneficial for watching movies and better sound quality. However, the LG UR9000 might appeal to you if you're looking for a more economical option that performs well for watching sports and general TV content. The LG UR9000 also offers slightly better gray and black uniformity, which is important for consistent picture quality, and it has a slightly better viewing angle, making it suitable for group viewing sessions. Keep in mind that while the Hisense has better specifications in several areas, it is typically priced higher than the LG. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
Good for bright room
Good for dark room
Very good for gaming
Good for movies & TV
Very good for news, talk, & other TV
Good for cartoons & animation
Good for use as monitor
Good for upscaling
Advantages of the LG UR9000 (LCD)
Very good motion processing
Good viewing angle
Key differences
Picture Quality
7.6/10
5.4/10
7.75/10
CONTRAST
3.31/10
7.2/10
COLOR VOLUME SCORE
6.0/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the LG UR9000 (LCD) has poor picture quality.
Movies & TV
7.4/10
5.1/10
7.75/10
CONTRAST
3.31/10
6.4/10
BLACK UNIFORMITY
5.3/10
7.5/10
UPSCALING
5.7/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the LG UR9000 (LCD) is poor.
The Hisense U7G is better suited for movies and cinematic TV because it offers a high contrast ratio and effective local dimming, creating deeper blacks and enhancing the viewing experience in darker scenes. In contrast, the LG UR9000 struggles in these areas with a significantly lower contrast ratio and poorer local dimming, which leads to subpar black uniformity and a less immersive movie-watching experience.
Sports
6.1/10
6.8/10
3.2/10
MOTION PROCESSING
8.0/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
5.7/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
Yes
HLG SUPPORT
Yes
The LG UR9000 (LCD) and Hisense U7G (LCD) are both only fair for sports, though the LG UR9000 (LCD) is somewhat better.
The Hisense U7G is a better choice for watching sports in a room without many reflection issues due to its good response time and fair motion processing, but it may not be ideal for wide seating arrangements because of its limited viewing angles. Meanwhile, the LG UR9000 provides wider viewing angles, making it suitable for larger groups, and has a lower tendency for visible reflections, but its motion handling is less impressive with a fair response time, and it has poor motion processing which can affect the experience of fast-paced sports content.
Gaming
8.0/10
5.7/10
7.0/10
RESPONSE TIME SCORE
6.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.0/10
70.0/100
GAMING LOCAL DIMMING
15.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7G (LCD) is very good for gaming, while the LG UR9000 (LCD) is poor.
The Hisense U7G has better response time and supports a higher refresh rate, making it more responsive for gaming compared to the LG UR9000, which has a fair response time and a lower refresh rate, leading to less fluid motion and a less immersive gaming experience.
Cartoons & Animation
7.7/10
5.8/10
7.7/10
COLOR GAMUT SCORE
5.8/10
7.2/10
COLOR VOLUME SCORE
6.0/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U7G (LCD) is good for cartoons & animation, while the LG UR9000 (LCD) is poor.
The Hisense U7G outperforms the LG UR9000 in cartoons and animation viewing due to its better color performance straight out of the box and a wider color gamut, which are very important for the vivid and varied hues typical in animated content.
News, Talk, & Other TV
8.1/10
5.5/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
7.5/10
UPSCALING
5.7/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The Hisense U7G is better for watching news and TV programs largely due to its superior upscaling of lower-resolution content and higher SDR brightness, ensuring clearer images on screen. On the other hand, the LG UR9000 falls short in these aspects, offering poorer upscaling and less impressive SDR brightness, which compromises its performance with typical broadcast content.
Bright Room
7.7/10
5.8/10
5.5/10
VIEWING ANGLE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
7.7/10
HDR BRIGHTNESS SCORE
6.2/10
6.3/10
REFLECTIONS SCORE
6.6/10
The Hisense U7G (LCD) is good for bright room, while the LG UR9000 (LCD) is poor.
The Hisense U7G is superior for watching TV in a bright room due to its very good SDR brightness and good HDR brightness which means it can produce vibrant images even in well-lit environments; plus, it handles reflections fairly well, making it less prone to glare. In contrast, the LG UR9000, despite having fair reflection handling, offers only fair SDR and HDR brightness, which may result in more washed-out images in bright rooms, and the overall lower contrast along with poorer color volume and gamut could lead to less vivid colors.
Cost
$698
$577
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7G (LCD) has a price of $698 and the LG UR9000 (LCD) costs $577.
How the Hisense U7G (LCD) and the LG UR9000 (LCD) compare to other TVs
Spec Comparison
Hisense U7G (LCD)
LG UR9000 (LCD)
GENERAL
Price
Price
$698
$577
Brand
Brand
Hisense
LG
Release Date
Release Date
June 2, 2021
March 4, 2023
Full name
Full name
65U7G
65UR9000
Screen Size
Screen Size
65"
65"
Screen Resolution
Screen Resolution
4K
4K
Screen Type
Screen Type
LCD
LCD
Screen Sub-type
Screen Sub-type
LED FALD VA
LED IPS
Smart TV
Smart TV
Yes
Yes
TV FEATURES
Operating System
Operating System
Android TV
WebOS
Sound Quality Score
Sound Quality Score
7/10
5.4/10
NextGen Ready
NextGen Ready
No
No
HDMI Ports
HDMI Ports
4
3
Coax Ports
Coax Ports
1
1
Refresh Rate
Refresh Rate
120Hz
60Hz
Variable Refresh Rate
Variable Refresh Rate
Yes
No
HDR Supported formats
HDR Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, HLG
Accessibility
Accessibility
None
Voice Commands
DISPLAY QUALITY SCORES
Picture Quality Score
Picture Quality Score
7.7/10
5.5/10
Bright Room Score
Bright Room Score
7.8/10
5.9/10
Gaming Score
Gaming Score
8/10
5.8/10
Movies & TV Score
Movies & TV Score
7.4/10
5.1/10
Sports Score
Sports Score
6.2/10
6.8/10
News, Talk, & Other TV Score
News, Talk, & Other TV Score
8.2/10
5.5/10
Cartoons & Animation Score
Cartoons & Animation Score
7.8/10
5.9/10
Use as Monitor Score
Use as Monitor Score
7/10
6.7/10
PHYSICAL
Dimensions w/o Stand (H x W x D)
Dimensions w/o Stand (H x W x D)
33.1" x 57" x 3.5"
33.1" x 57.3" x 1.2"
Dimensions with Stand (H x W)
Dimensions with Stand (H x W)
35.5" x 57"
35.6" x 57.3"
Weight without Stand
Weight without Stand
43.0 lbs
52 lbs
VESA Mount
VESA Mount
300 x 200
300 x 300
DISPLAY
Color Depth
Color Depth
10 bit
10 bit
Black Frame Insertion
Black Frame Insertion
Yes
No
Auto Low Latency Mode
Auto Low Latency Mode
Yes
Yes
Contrast
Contrast
7.8/10
3.3/10
Local Dimming
Local Dimming
6.5/10
3.3/10
Gaming Local Dimming
Gaming Local Dimming
7/100
1.5/100
Game HDR Brightness Score
Game HDR Brightness Score
8.2/10
6.4/10
SDR Brightness Score
SDR Brightness Score
8.8/10
6.6/10
HDR Brightness Score
HDR Brightness Score
7.8/10
6.2/10
Gray Uniformity
Gray Uniformity
7/10
7.8/10
Black Uniformity
Black Uniformity
6.4/10
5.4/10
Viewing Angle
Viewing Angle
5.6/10
7.4/10
Reflections Score
Reflections Score
6.3/10
6.7/10
Upscaling
Upscaling
7.5/10
5.7/10
Motion Processing
Motion Processing
3.2/10
8/10
Color Gamut Score
Color Gamut Score
7.8/10
5.9/10
Color Volume Score
Color Volume Score
7.2/10
6.1/10
Response Time Score
Response Time Score
7/10
6/10
Input Lag Score
Input Lag Score
7.7/10
10/10
Colors Out of the Box Score
Colors Out of the Box Score
6.5/10
8.5/10
Quality Control
Quality Control
5.6/10
8/10
Chroma Subsampling Score
Chroma Subsampling Score
8/10
7/10
SOUND
Speaker Setup
Speaker Setup
2.0
2.0
Speaker Power
Speaker Power
20 W
20 W
Dolby Atmos
Dolby Atmos
Yes
Bypass only
DTS:X
DTS:X
Yes, Bypass only
No
Get a great deal on the Hisense U7G (LCD) or the LG UR9000 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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