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Updated January 10, 2024·
The Hisense U7G provides better overall picture quality, gaming performance, and brighter screens for both standard and high dynamic range content, which makes it a good choice for both dark and bright rooms. It also has a higher contrast which is beneficial for watching movies and better sound quality. However, the LG UR9000 might appeal to you if you're looking for a more economical option that performs well for watching sports and general TV content. The LG UR9000 also offers slightly better gray and black uniformity, which is important for consistent picture quality, and it has a slightly better viewing angle, making it suitable for group viewing sessions. Keep in mind that while the Hisense has better specifications in several areas, it is typically priced higher than the LG. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
- Good for use as monitor
- Good for upscaling
Advantages of the LG UR9000 (LCD)
- Very good motion processing
- Good viewing angle
Key differences
Picture Quality
7.6
5.4
7.75/10
CONTRAST
3.31/10
7.2/10
COLOR VOLUME SCORE
6.0/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the LG UR9000 (LCD) has poor picture quality.
Movies & TV
7.4
5.1
7.75/10
CONTRAST
3.31/10
6.4/10
BLACK UNIFORMITY
5.3/10
7.5/10
UPSCALING
5.7/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the LG UR9000 (LCD) is poor.
The Hisense U7G is better suited for movies and cinematic TV because it offers a high contrast ratio and effective local dimming, creating deeper blacks and enhancing the viewing experience in darker scenes. In contrast, the LG UR9000 struggles in these areas with a significantly lower contrast ratio and poorer local dimming, which leads to subpar black uniformity and a less immersive movie-watching experience.
Sports
6.1
6.8
3.2/10
MOTION PROCESSING
8.0/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
10.0/10
7.5/10
UPSCALING
5.7/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
Yes
HLG SUPPORT
Yes
The LG UR9000 (LCD) and Hisense U7G (LCD) are both only fair for sports, though the LG UR9000 (LCD) is somewhat better.
The Hisense U7G is a better choice for watching sports in a room without many reflection issues due to its good response time and fair motion processing, but it may not be ideal for wide seating arrangements because of its limited viewing angles. Meanwhile, the LG UR9000 provides wider viewing angles, making it suitable for larger groups, and has a lower tendency for visible reflections, but its motion handling is less impressive with a fair response time, and it has poor motion processing which can affect the experience of fast-paced sports content.
Gaming
8.0
5.7
7.0/10
RESPONSE TIME SCORE
6.0/10
7.6/10
INPUT LAG SCORE
10.0/10
3.2/10
MOTION PROCESSING
8.0/10
70.0/100
GAMING LOCAL DIMMING
15.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.3/10
The Hisense U7G (LCD) is very good for gaming, while the LG UR9000 (LCD) is poor.
The Hisense U7G has better response time and supports a higher refresh rate, making it more responsive for gaming compared to the LG UR9000, which has a fair response time and a lower refresh rate, leading to less fluid motion and a less immersive gaming experience.
Cartoons & Animation
7.7
5.8
7.7/10
COLOR GAMUT SCORE
5.8/10
7.2/10
COLOR VOLUME SCORE
6.0/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.5/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U7G (LCD) is good for cartoons & animation, while the LG UR9000 (LCD) is poor.
The Hisense U7G outperforms the LG UR9000 in cartoons and animation viewing due to its better color performance straight out of the box and a wider color gamut, which are very important for the vivid and varied hues typical in animated content.
News, Talk, & Other TV
8.1
5.5
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
7.5/10
UPSCALING
5.7/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the LG UR9000 (LCD) is poor.
The Hisense U7G is better for watching news and TV programs largely due to its superior upscaling of lower-resolution content and higher SDR brightness, ensuring clearer images on screen. On the other hand, the LG UR9000 falls short in these aspects, offering poorer upscaling and less impressive SDR brightness, which compromises its performance with typical broadcast content.
Bright Room
7.7
5.8
5.5/10
VIEWING ANGLE
7.4/10
8.8/10
SDR BRIGHTNESS SCORE
6.6/10
7.7/10
HDR BRIGHTNESS SCORE
6.2/10
6.3/10
REFLECTIONS SCORE
6.6/10
The Hisense U7G (LCD) is good for bright room, while the LG UR9000 (LCD) is poor.
The Hisense U7G is superior for watching TV in a bright room due to its very good SDR brightness and good HDR brightness which means it can produce vibrant images even in well-lit environments; plus, it handles reflections fairly well, making it less prone to glare. In contrast, the LG UR9000, despite having fair reflection handling, offers only fair SDR and HDR brightness, which may result in more washed-out images in bright rooms, and the overall lower contrast along with poorer color volume and gamut could lead to less vivid colors.
Cost
$698
$597
$200
$400
$600
$800
$1,000
$1,200
The Hisense U7G (LCD) has a price of $698 and the LG UR9000 (LCD) costs $597.
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How the Hisense U7G (LCD) and the LG UR9000 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | LG UR9000 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $597 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | June 2, 2021 | March 4, 2023 | |
Full name | |||
Full name | 65U7G | 65UR9000 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | WebOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 5.4/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 3 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 5.5/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 5.9/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 5.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 5.1/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 6.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33.1" x 57.3" x 1.2" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.6" x 57.3" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 52 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 300 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 3.3/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 3.3/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 20 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
Get a great deal on the Hisense U7G (LCD) or the LG UR9000 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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