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Updated January 10, 2024·
When deciding between the Hisense U7G and the LG NANO90, consider the following: The Hisense U7G generally costs less and delivers better overall picture quality, making it a strong choice if you're looking for value and performance. It performs well in both dark and bright rooms, making it versatile for various lighting conditions. For gaming, it's comparable to the LG NANO90, with swift response times and low input lag. However, its sound quality isn't as strong, so you may want to pair it with external speakers for a fuller audio experience. The LG NANO90, while often more expensive, offers a wider viewing angle, which is great if you have a wide seating arrangement. Its reflections handling is superior, which is beneficial for bright rooms with lots of natural light. The motion processing is satisfactory, but its overall picture quality isn't as high as the Hisense U7G. It does, however, produce better sound quality, so it may save you from needing additional speakers. If your primary concerns are picture quality and gaming within a budget, the Hisense U7G is a compelling choice. If you value a wide viewing angle, better sound, and potentially have a bright room with lots of windows, you might favor the LG NANO90, acknowledging the higher cost. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
- Good for bright room
- Good for dark room
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
Advantages of the LG NANO90 (LCD)
- Good motion processing
- Very good reflections
Key differences
Picture Quality
7.6
6.1
7.75/10
CONTRAST
5.28/10
7.2/10
COLOR VOLUME SCORE
6.6/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the LG NANO90 (LCD) has only fair picture quality.
Movies & TV
7.4
5.6
7.75/10
CONTRAST
5.28/10
6.4/10
BLACK UNIFORMITY
5.3/10
7.5/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7G (LCD) is good for movies & TV, while the LG NANO90 (LCD) is poor.
The Hisense U7G offers excellent contrast, as well as good local dimming and black uniformity which are crucial for deep blacks and high picture quality in movie scenes, while the LG NANO90 has poorer contrast, local dimming, and black uniformity, making it less suitable for watching movies where dark scenes might look washed out.
Sports
6.1
6.8
3.2/10
MOTION PROCESSING
7.5/10
120Hz
REFRESH RATE
120Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.5/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
Yes
HLG SUPPORT
Yes
The LG NANO90 (LCD) and Hisense U7G (LCD) are both only fair for sports, though the LG NANO90 (LCD) is somewhat better.
The Hisense U7G handles reflections only fairly, which can be a distraction while watching sports, but it has a good response time that keeps motion blur to a minimum. On the other hand, the LG NANO90 offers very good handling of reflections which is better for bright rooms, but its motion processing is less effective, resulting in slower response times and potentially more motion blur during fast-paced games.
Cartoons & Animation
7.7
5.6
7.7/10
COLOR GAMUT SCORE
6.5/10
7.2/10
COLOR VOLUME SCORE
6.6/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
6.4/10
COLORS OUT OF THE BOX SCORE
4.3/10
7.0/10
GRAY UNIFORMITY
5.9/10
The Hisense U7G (LCD) is good for cartoons & animation, while the LG NANO90 (LCD) is poor.
The Hisense U7G exhibits better performance for cartoons and animation due to its good color reproduction out of the box and color gamut, which ensure that colors are vibrant and accurate. In contrast, the LG NANO90 is considered poor for these types of content because it struggles in these same categories, rendering colors less vivid and true to life.
News, Talk, & Other TV
8.1
6.4
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.5/10
UPSCALING
7.5/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the LG NANO90 (LCD) is only fair.
The Hisense U7G performs very well with upscaling of low-resolution content, an essential feature for watching standard definition channels like many news and talk shows, and offers substantial SDR brightness, ensuring clear visibility even in well-lit rooms. In comparison, the LG NANO90 struggles with upscaling, which might diminish the clarity of such content, and has less impressive SDR brightness, leading to a potential reduction in picture quality in bright conditions.
Bright Room
7.7
6.9
5.5/10
VIEWING ANGLE
6.3/10
8.8/10
SDR BRIGHTNESS SCORE
7.8/10
7.7/10
HDR BRIGHTNESS SCORE
7.2/10
6.3/10
REFLECTIONS SCORE
8.0/10
The Hisense U7G (LCD) is good for bright room, while the LG NANO90 (LCD) is only fair.
The Hisense U7G is better suited for bright rooms due to its very good SDR and good HDR brightness, which helps maintain visibility in well-lit environments, whereas the LG NANO90, with good SDR and HDR brightness levels, might not shine as brightly. Although both handle reflections decently, the LG NANO90 does have a slight edge with a very good reflections handling, which is beneficial for reducing glare, but this may not fully compensate for its lower brightness in a sunny room compared to the Hisense U7G's performance.
Cost
$698
$1,719
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
The Hisense U7G (LCD) has a price of $698 and the LG NANO90 (LCD) costs $1,719.
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Key similarities
Gaming
8.0
8.0
7.0/10
RESPONSE TIME SCORE
7.6/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
7.5/10
70.0/100
GAMING LOCAL DIMMING
50.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
7.6/10
The LG NANO90 (LCD) and Hisense U7G (LCD) are both very good for gaming.
The Hisense U7G excels in providing a smooth gaming experience with a good response time and good input lag, making quick game action display accurately with minimal delay. The LG NANO90, while also delivering good response time and very low input lag, ensures that interactions with the game are highly responsive, supporting an immersive gaming experience without noticeable delay.
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How the Hisense U7G (LCD) and the LG NANO90 (LCD) compare to other TVs
Spec Comparison
 |  | |
| Hisense U7G (LCD) | LG NANO90 (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$698 | $1,719 | ||
Brand | |||
Brand | Hisense | LG | |
Release Date | |||
Release Date | June 2, 2021 | March 2, 2021 | |
Full name | |||
Full name | 65U7G | 65NANO90 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | webOS | |
Sound Quality Score | |||
Sound Quality Score | 7/10 | 6.4/10 | |
NextGen Ready | |||
NextGen Ready | No | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 6.1/10 | |
Bright Room Score | |||
Bright Room Score | 7.8/10 | 7/10 | |
Gaming Score | |||
Gaming Score | 8/10 | 8/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.4/10 | 5.6/10 | |
Sports Score | |||
Sports Score | 6.2/10 | 6.8/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.1" x 57" x 3.5" | 33" x 57.2" x 1.8" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.5" x 57" | 35.6" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 43.0 lbs | 62.2 lbs | |
VESA Mount | |||
VESA Mount | 300 x 200 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.8/10 | 5.3/10 | |
Local Dimming | |||
Local Dimming | 6.5/10 | 5.2/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.2 | |
Speaker Power | |||
Speaker Power | 20 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Yes | |
DTS:X | |||
DTS:X | Yes, Bypass only | No | |
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Techradar
John Archer | July 2021
"Here we have HDR pictures that look bright, but also manage to typically hit decently deep black levels.WebOS continues, though, to be one of the easiest to use. Connections are strong for a mid-range TV. Native 4K pictures look crisp and detailed."
Get a great deal on the Hisense U7G (LCD) or the LG NANO90 (LCD)
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
About LG
LG, a prominent TV brand from Korea, has played a significant role in popularizing OLED TVs. OLED technology is hailed as the future of TV technology. Their TVs employ WebOS, a proprietary smart TV software that not only offers seamless functionality but also includes gaming-specific features, earning praise from players worldwide. Often regarded as the gateway to unparalleled viewing experiences, LG's mid-range OLEDs come highly recommended, making them a worthwhile investment for those willing to stretch their budget for superior quality.
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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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