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55U7G
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D40f-J09
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're looking for a more affordable option and primarily watch cartoons and animations, or use voice commands, the Vizio D-Series '22 could suit your needs, but it won't deliver as good a performance for gaming, watching movies, or in bright rooms compared to the Hisense U7G. On the other hand, the Hisense U7G offers better overall picture quality and sound, has excellent color out of the box, and supports advanced features like high dynamic range formats, making it a superior choice for varied content including sports, gaming, and movies, particularly if you're willing to invest more. However, keep in mind that the Vizio offers better gray uniformity and reflections handling, which may be important depending on your room's lighting conditions. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
  • Good for bright room
  • Good for dark room
  • Very good for gaming
  • Good for movies & TV
  • Very good for news, talk, & other TV
  • Good for use as monitor
Advantages of the Vizio D-Series '22 (LCD)
  • Good reflections

Key differences

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Picture Quality

7.6
55U7G
D40f-J09
6.6
7.75/10
CONTRAST
6.857142857/10
7.2/10
COLOR VOLUME SCORE
6.4/10
LED FALD
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7G (LCD) has good picture quality, while the Vizio D-Series '22 (LCD) has only fair picture quality.

Movies & TV

7.4
55U7G
D40f-J09
6.2
7.75/10
CONTRAST
6.857142857/10
6.4/10
BLACK UNIFORMITY
6.1/10
7.5/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the Vizio D-Series '22 (LCD) is only fair.

Gaming

8.0
55U7G
D40f-J09
5.6
7.0/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
6.0/10
3.2/10
MOTION PROCESSING
3.2/10
70.0/100
GAMING LOCAL DIMMING
10.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Hisense U7G (LCD) is very good for gaming, while the Vizio D-Series '22 (LCD) is poor.

Cartoons & Animation

7.7
55U7G
D40f-J09
7.1
7.7/10
COLOR GAMUT SCORE
5.8/10
7.2/10
COLOR VOLUME SCORE
6.4/10
8.8/10
SDR BRIGHTNESS SCORE
5.8/10
6.4/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.0/10
GRAY UNIFORMITY
7.5/10
The Hisense U7G (LCD) and Vizio D-Series '22 (LCD) are both good for cartoons & animation, though the Hisense U7G (LCD) is somewhat better.

News, Talk, & Other TV

8.1
55U7G
D40f-J09
6.7
8.8/10
SDR BRIGHTNESS SCORE
5.8/10
7.5/10
UPSCALING
7.5/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Vizio D-Series '22 (LCD) is only fair.

Bright Room

7.7
55U7G
D40f-J09
5.7
5.5/10
VIEWING ANGLE
5.5/10
8.8/10
SDR BRIGHTNESS SCORE
5.8/10
7.7/10
HDR BRIGHTNESS SCORE
5.1/10
6.3/10
REFLECTIONS SCORE
7.0/10
The Hisense U7G (LCD) is good for bright room, while the Vizio D-Series '22 (LCD) is poor.

Cost

$498
55U7G
D40f-J09
$144
Product image
Product image

$0

$200

$400

$600

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The Hisense U7G (LCD) has a price of $498 and the Vizio D-Series '22 (LCD) costs $144.
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Key similarities

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Sports

6.1
55U7G
D40f-J09
6.1
3.2/10
MOTION PROCESSING
3.2/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
6.0/10
7.5/10
UPSCALING
7.5/10
8.8/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
No
The Hisense U7G (LCD) and Vizio D-Series '22 (LCD) are both only fair for sports.

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We’re constantly working to improve.

How the Hisense U7G (LCD) and the Vizio D-Series '22 (LCD) compare to other TVs

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Spec Comparison

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Hisense U7G (LCD)Vizio D-Series '22 (LCD)
Hisense U7G (LCD)Vizio D-Series '22 (LCD)

GENERAL

Price
$498
$144
Brand
HisenseVizio
Release Date
June 1, 2021October 1, 2022
Full name
55U7GD40f-J09
Screen Size
55"40"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Android TVSmartCast
Sound Quality Score
7/106/10
NextGen Ready
NoNo
HDMI Ports
40
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.7/106.6/10
Bright Room Score
7.8/105.8/10
Gaming Score
8/105.7/10
Movies & TV Score
7.4/106.2/10
Sports Score
6.2/106.2/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
28.2" x 48.3" x 3.5"19.9" x 35.2" x 3.1"
Dimensions with Stand (H x W)
30.6" x 48.3"22.3" x 35.2"
Weight without Stand
32.4 lbs12.1 lbs
VESA Mount
300 x 200200 x 100

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.8/106.9/10
Local Dimming
6.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W18 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyNo

Get a great deal on the Hisense U7G (LCD) or the Vizio D-Series '22 (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Vizio

Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
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Recommendations made
18,320
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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