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55U7G
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KD-55X77L
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What we think

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The PerfectRec TV team Learn more
Updated January 10, 2024·

The Hisense U7G generally offers better performance for gaming due to its higher refresh rate and lower input lag, making it suitable if you are a gamer. It also provides better dark room performance, which is advantageous for watching movies or streaming content in low light conditions. Conversely, the Sony X77L typically costs less and has better out-of-the-box color accuracy, which may be preferable if you prioritize color fidelity without additional calibration. However, it is not as well-suited for dark room viewing or gaming compared to the Hisense model. Both TVs are suitable for watching news, sports, and animations, but if you often watch TV in a sunny room, both have adequate bright room performance, although the Hisense U7G has a slight edge. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Hisense U7G (LCD)
  • Good for bright room
  • Good for dark room
  • Very good for gaming
  • Good for movies & TV
  • Very good for news, talk, & other TV
  • Good for cartoons & animation
  • Good for use as monitor
Advantages of the Sony X77L (LCD)
  • Very good motion processing
  • Good viewing angle

Key differences

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Picture Quality

7.6
55U7G
KD-55X77L
5.6
7.75/10
CONTRAST
3.58/10
7.2/10
COLOR VOLUME SCORE
6.3/10
LED FALD
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Hisense U7G (LCD) has good picture quality, while the Sony X77L (LCD) has poor picture quality.

Movies & TV

7.4
55U7G
KD-55X77L
5.2
7.75/10
CONTRAST
3.58/10
6.4/10
BLACK UNIFORMITY
5.8/10
7.5/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Hisense U7G (LCD) is good for movies & TV, while the Sony X77L (LCD) is poor.

Sports

6.1
55U7G
KD-55X77L
6.8
3.2/10
MOTION PROCESSING
8.5/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
8.7/10
7.5/10
UPSCALING
7.0/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
Yes
HLG SUPPORT
Yes
The Sony X77L (LCD) and Hisense U7G (LCD) are both only fair for sports, though the Sony X77L (LCD) is somewhat better.

Gaming

8.0
55U7G
KD-55X77L
5.8
7.0/10
RESPONSE TIME SCORE
5.9/10
7.6/10
INPUT LAG SCORE
8.7/10
3.2/10
MOTION PROCESSING
8.5/10
70.0/100
GAMING LOCAL DIMMING
5.0/100
8.2/10
GAME HDR BRIGHTNESS SCORE
6.4/10
The Hisense U7G (LCD) is very good for gaming, while the Sony X77L (LCD) is poor.

Cartoons & Animation

7.7
55U7G
KD-55X77L
6.0
7.7/10
COLOR GAMUT SCORE
5.9/10
7.2/10
COLOR VOLUME SCORE
6.3/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
6.4/10
COLORS OUT OF THE BOX SCORE
8.8/10
7.0/10
GRAY UNIFORMITY
7.7/10
The Hisense U7G (LCD) is good for cartoons & animation, while the Sony X77L (LCD) is only fair.

News, Talk, & Other TV

8.1
55U7G
KD-55X77L
6.0
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.5/10
UPSCALING
7.0/10
The Hisense U7G (LCD) is very good for news, talk, & other TV, while the Sony X77L (LCD) is only fair.

Bright Room

7.7
55U7G
KD-55X77L
6.0
5.5/10
VIEWING ANGLE
7.7/10
8.8/10
SDR BRIGHTNESS SCORE
7.2/10
7.7/10
HDR BRIGHTNESS SCORE
6.2/10
6.3/10
REFLECTIONS SCORE
6.3/10
The Hisense U7G (LCD) is good for bright room, while the Sony X77L (LCD) is only fair.
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Key similarities

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Cost

$498
55U7G
KD-55X77L
$498
Product imageProduct image

$200

$300

$400

$500

$600

$700

$800

The Hisense U7G (LCD) has a price of $498 and the Sony X77L (LCD) costs $498.

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How the Hisense U7G (LCD) and the Sony X77L (LCD) compare to other TVs

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Spec Comparison

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Hisense U7G (LCD)Sony X77L (LCD)
Hisense U7G (LCD)Sony X77L (LCD)

GENERAL

Price
$498
$498
Brand
HisenseSony
Release Date
June 1, 2021July 3, 2023
Full name
55U7GKD-55X77L
Screen Size
55"55"
Screen Resolution
4K4K

TV FEATURES

Operating System
Android TVGoogle TV
Sound Quality Score
7/106.1/10
NextGen Ready
NoNo
HDMI Ports
43
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.7/105.6/10
Bright Room Score
7.8/106/10
Gaming Score
8/105.8/10
Movies & TV Score
7.4/105.2/10
Sports Score
6.2/106.9/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
28.2" x 48.3" x 3.5"28.5" x 49" x 2.9"
Dimensions with Stand (H x W)
30.6" x 48.3"31.1" x 49"
Weight without Stand
32.4 lbs33.8 lbs
VESA Mount
300 x 200300 x 300

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesYes
Auto Low Latency Mode
YesYes
Contrast
7.8/103.6/10
Local Dimming
6.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W20 W
Dolby Atmos
YesYes
DTS:X
Yes, Bypass onlyUp to DTS Digital Surround, Bypass only

Shopping

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Sony X77L (LCD)

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Dig into reviews and images

HDTVs and more

Milton Clark | September 2023
"For an entry-level model, Sony’s X77L is a decent 4K TV. It’s color reproduction, along with crisp and clean picture images revealed plenty of detail and clarity thanks in part to Sony’s excellent video processing."

Get a great deal on the Hisense U7G (LCD) or the Sony X77L (LCD)

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
118,530
Recommendations made
17,780
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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