The Amazon Omni QLED may cost somewhat less and offers a broadly comparable picture quality for movies, news, and animation, making it a solid choice for a variety of content. However, its performance in bright rooms and for gaming is weaker than the Hisense U7H.
The Hisense U7H, though often slightly more expensive, excels in gaming due to its higher refresh rate and lower input lag, making it an excellent choice for gamers. Additionally, it performs better in bright rooms, which could be beneficial if you plan to watch TV in well-lit conditions. Both TVs do not have great speakers, so for improved audio quality, consider adding external speakers to either option. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni QLED (LCD)
Very good for cartoons & animation
Advantages of the Hisense U7H (LCD)
Good for bright room
Good for gaming
Very good for news, talk, & other TV
Good for upscaling
Key differences
Gaming
6.4/10
7.7/10
6.1/10
RESPONSE TIME SCORE
5.8/10
8.0/10
INPUT LAG SCORE
7.6/10
3.2/10
MOTION PROCESSING
3.2/10
75.0/100
GAMING LOCAL DIMMING
75.0/100
6.5/10
GAME HDR BRIGHTNESS SCORE
8.0/10
The Hisense U7H (LCD) is good for gaming, while the Amazon Omni QLED (LCD) is only fair.
The Amazon Omni QLED TV has a fair response time and very good input lag, making it suitable for gaming, but the Hisense U7H, with its good response time and input lag in combination with a higher refresh rate, offers a smoother experience for fast-paced gaming. The Hisense U7H is favored for gaming due to these factors, providing a more responsive and fluid gaming experience compared to the Amazon Omni QLED.
Bright Room
6.9/10
7.7/10
5.3/10
VIEWING ANGLE
5.4/10
7.6/10
SDR BRIGHTNESS SCORE
8.7/10
6.3/10
HDR BRIGHTNESS SCORE
7.5/10
6.0/10
REFLECTIONS SCORE
6.6/10
The Hisense U7H (LCD) is good for bright room, while the Amazon Omni QLED (LCD) is only fair.
The Hisense U7H outperforms the Amazon Omni QLED for bright room viewing as it offers better SDR and HDR brightness, which means it can better combat glare and maintain picture quality in well-lit environments. Both TVs have the same rating for handling reflections, but the superior brightness of the Hisense U7H makes it a more suitable choice for bright rooms.
The Amazon Omni QLED (LCD) and Hisense U7H (LCD) both have good picture quality.
Movies & TV
7.8/10
7.4/10
9.07/10
CONTRAST
7.50/10
6.5/10
BLACK UNIFORMITY
5.7/10
6.6/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
Yes
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Amazon Omni QLED (LCD) and Hisense U7H (LCD) are both good for movies & TV.
The Amazon Omni QLED excels in movies and cinematic TV with a strong contrast and good local dimming, enhancing dark scenes and black uniformity which is vital for a cinema-like experience. The Hisense U7H, while also providing good movie performance with respectable contrast and local dimming, offers slightly better viewing angles and more accurate colors out of the box, which may appeal to those who prioritize a wider viewing area and vibrant colors.
Sports
6.0/10
6.0/10
3.2/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.5/10
7.6/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
The Amazon Omni QLED (LCD) and Hisense U7H (LCD) are both only fair for sports.
The Amazon Omni QLED has "fair" response time and motion processing, which could affect fast-moving scenes in sports, but manages reflections well, maintaining visibility in bright rooms. The Hisense U7H, though sharing a "fair" performance in handling reflections and motion processing, is hindered by "poor" response time, potentially causing more blur during fast action.
Cartoons & Animation
8.3/10
7.9/10
8.0/10
COLOR GAMUT SCORE
7.7/10
8.2/10
COLOR VOLUME SCORE
8.3/10
7.6/10
SDR BRIGHTNESS SCORE
8.7/10
7.6/10
COLORS OUT OF THE BOX SCORE
6.5/10
7.0/10
GRAY UNIFORMITY
7.0/10
Although they have very similar scores, PerfectRec considers Amazon Omni QLED (LCD) to be very good for cartoons & animation, while the Hisense U7H (LCD) is good.
The Amazon Omni QLED TV is better for watching cartoons and animation than the Hisense U7H due to its more accurate colors right out of the box and wider range of colors, making images pop and look more vivid. However, the Hisense U7H still holds its own with decent color accuracy and a very good color gamut, ensuring that animations are visually appealing, albeit not as vibrant as on the Amazon Omni QLED.
News, Talk, & Other TV
7.7/10
8.1/10
7.6/10
SDR BRIGHTNESS SCORE
8.7/10
6.6/10
UPSCALING
7.5/10
Although they have very similar scores, PerfectRec considers Hisense U7H (LCD) to be very good for news, talk, & other TV, while the Amazon Omni QLED (LCD) is good.
The Hisense U7H outperforms the Amazon Omni QLED in upscaling lower resolution content, which is important when watching standard definition TV programs like news or talk shows, providing a very good upscaling quality compared to the good quality from the Omni QLED.
Cost
$1,100
$1,080
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
The Amazon Omni QLED (LCD) has a price of $1,100 and the Hisense U7H (LCD) costs $1,080.
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How the Amazon Omni QLED (LCD) and the Hisense U7H (LCD) compare to other TVs
"This really is a TV designed for the streaming generation ... And it’s good to see support for both HDR10+ and Dolby Vision because it means more of the content you stream will be available in HDR. Overall, the Omni QLED is an impressive TV. It’s pretty bright, has good contrast and – thanks to those quantum dots – vibrant colours."
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Amazon Omni QLED (LCD) or the Hisense U7H (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.
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Joe Golden, Ph.D
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Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
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Staff Expert & Software Engineer
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TVs Expert
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