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Updated January 10, 2024·
Choose the Hisense U8K if you prefer a TV with a significantly better picture quality, especially in dark and bright rooms. It also offers a superior gaming experience and sound quality, along with enhanced HDR capabilities. If your budget allows for a midrange price, the Hisense U8K is a great option. However, if you're looking for a TV at a lower midrange price point and can compromise on picture and sound quality, the Amazon Omni Series is less expensive. It does not perform as well as the Hisense U8K in dark or bright environments but could be a more cost-effective choice. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni Series (LCD)
- The Amazon Omni Series (LCD) has no clear advantages over the Hisense U8K (LCD).
Advantages of the Hisense U8K (LCD)
- Best in class for bright room
- Very good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Excellent for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Key differences
Picture Quality
6.1
8.7
7.38/10
CONTRAST
8.21/10
6.2/10
COLOR VOLUME SCORE
9.2/10
LED
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U8K (LCD) has very good picture quality, while the Amazon Omni Series (LCD) has only fair picture quality.
Movies & TV
5.6
8.5
7.38/10
CONTRAST
8.21/10
6.4/10
BLACK UNIFORMITY
10.0/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U8K (LCD) is very good for movies & TV, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series lacks local dimming and has poor black uniformity, resulting in lower contrast and diminished dark scene performance, which are crucial for movies and cinematic content. In contrast, the Hisense U8K features excellent local dimming and superior black uniformity, providing high contrast and better rendering of dark scenes, enhancing the movie-watching experience.
Gaming
5.6
8.6
6.0/10
RESPONSE TIME SCORE
6.8/10
8.0/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
3.5/10
0.0/100
GAMING LOCAL DIMMING
90.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
9.2/10
The Hisense U8K (LCD) is very good for gaming, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series performs poorly for gaming because it has only fair response time and input lag, which can make fast-paced games appear blurry and less responsive. In contrast, the Hisense U8K is very good for gaming with very good response time and input lag, providing a clear and responsive gaming experience.
Cartoons & Animation
5.8
9.1
5.9/10
COLOR GAMUT SCORE
8.3/10
6.2/10
COLOR VOLUME SCORE
9.2/10
7.3/10
SDR BRIGHTNESS SCORE
9.1/10
5.2/10
COLORS OUT OF THE BOX SCORE
8.6/10
6.0/10
GRAY UNIFORMITY
7.0/10
The Hisense U8K (LCD) is excellent for cartoons & animation, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series displays cartoons and animation poorly due to its inadequate colors out of the box and limited color gamut, which affects the vibrancy and accuracy of colorful images. Conversely, the Hisense U8K excels in this area because it has very good colors right out of the start and a very good color gamut, ensuring a wide and accurate range of colors for animated content.
News, Talk, & Other TV
6.0
8.6
7.3/10
SDR BRIGHTNESS SCORE
9.1/10
6.6/10
UPSCALING
7.0/10
The Hisense U8K (LCD) is very good for news, talk, & other TV, while the Amazon Omni Series (LCD) is only fair.
The Hisense U8K stands out for watching news and TV programs due to its excellent SDR brightness and engaging color performance straight out of the box, contrasted to the Amazon Omni Series, which offers good SDR brightness but poorer color accuracy initially. These qualities, accompanied by effective upscaling, make the Hisense U8K more suitable for those environments, especially in brightly-lit rooms and when viewing lower-resolution content.
Bright Room
6.3
9.7
5.3/10
VIEWING ANGLE
5.3/10
7.3/10
SDR BRIGHTNESS SCORE
9.1/10
5.7/10
HDR BRIGHTNESS SCORE
9.1/10
5.9/10
REFLECTIONS SCORE
8.9/10
The Hisense U8K (LCD) is best in class for bright room, while the Amazon Omni Series (LCD) is only fair.
The Hisense U8K is superior in a bright room because it offers excellent SDR and HDR brightness, which provides a vivid picture even in well-lit environments, and its very good reflections handling minimizes glare. In contrast, the Amazon Omni Series displays a fair performance in SDR brightness and poor in HDR brightness and reflections handling, which may result in a less clear picture when placed in bright surroundings.
Cost
$720
$898
$200
$400
$600
$800
$1,000
$1,200
$1,400
The Amazon Omni Series (LCD) has a price of $720 and the Hisense U8K (LCD) costs $898.
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Key similarities
Sports
5.8
6.3
2.5/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
144Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.0/10
7.3/10
SDR BRIGHTNESS SCORE
9.1/10
Yes
HLG SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U8K (LCD) to be only fair for sports, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series struggles with sports viewing because it has poor reflections handling and only receives a fair assessment for response time, which is very important for fast-moving content like sports. In contrast, the Hisense U8K is rated higher for sport watching as it deals with reflections very good and has a better response time, leading to less motion blur during fast-paced activities.
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How the Amazon Omni Series (LCD) and the Hisense U8K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon Omni Series (LCD) | Hisense U8K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$720 | $898 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | September 4, 2021 | August 2, 2023 | |
Full name | |||
Full name | 4K65M600A | 65U8K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.3/10 | 8.3/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.2/10 | 8.7/10 | |
Bright Room Score | |||
Bright Room Score | 6.3/10 | 9.7/10 | |
Gaming Score | |||
Gaming Score | 5.7/10 | 8.6/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.7/10 | 8.5/10 | |
Sports Score | |||
Sports Score | 5.9/10 | 6.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.3" x 57.1" x 2.9" | 33.1" x 57.2" x 3" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 35.5" x 57.2" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 56.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 400 x 400 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 8.2/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 8/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.1.2 | |
Speaker Power | |||
Speaker Power | 16 W | 50 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
Shopping
Amazon Omni Series (LCD)
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Techradar
Nick Pino | July 2022
"If you want a competent budget screen with some handy features, the Amazon Omni TV delivers an experience that punches well above its price tag. You’ll also get the benefit of Fire TV’s new UI right out of the box. It’s clean and simple to understand, plus it puts content first. In the picture-quality department, the Amazon Omni is a surprising star among some of its dimmer, less colorful rivals."
Get a great deal on the Amazon Omni Series (LCD) or the Hisense U8K (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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