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Updated January 10, 2024·
The Hisense U7K generally offers a superior viewing experience with higher picture quality, substantially better performance for gaming, and more effective bright room usage compared to the Amazon Omni Series. However, the Amazon Omni Series comes at a somewhat lower price point and still provides decent overall picture quality and bright room performance. If your priority is gaming or watching content in well-lit spaces and you're willing to spend a bit more, the Hisense U7K would be the better choice. If budget is more of a concern and you are looking for a more affordable option for general viewing purposes, you may lean toward the Amazon Omni Series. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni Series (LCD)
- The Amazon Omni Series (LCD) has no clear advantages over the Hisense U7K (LCD).
Advantages of the Hisense U7K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Very good for movies & TV
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Good for upscaling
- Very good reflections
Key differences
Picture Quality
6.1
8.0
7.38/10
CONTRAST
7.38/10
6.2/10
COLOR VOLUME SCORE
8.2/10
LED
PANEL TYPE
miniLED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7K (LCD) has very good picture quality, while the Amazon Omni Series (LCD) has only fair picture quality.
Movies & TV
5.6
8.1
7.38/10
CONTRAST
7.38/10
6.4/10
BLACK UNIFORMITY
8.0/10
6.6/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7K (LCD) is very good for movies & TV, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series has a poor contrast, no local dimming, and lower black uniformity, which diminishes its movie-watching experience compared to the Hisense U7K that boasts very good contrast, effective local dimming, and great black uniformity, enhancing its performance for movies and cinematic content. Additionally, the Hisense U7K offers better out-of-the-box colors and color volume, while the Amazon Omni struggles in these areas, further separating their movie and cinematic TV viewing quality.
Sports
5.8
6.3
2.5/10
MOTION PROCESSING
3.5/10
60Hz
REFRESH RATE
144Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.0/10
7.3/10
SDR BRIGHTNESS SCORE
8.4/10
Yes
HLG SUPPORT
Yes
The Hisense U7K (LCD) is only fair for sports, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series struggles with motion processing for sports as it lacks capabilities in that area, and it also has a poor reflections score, which makes it less suitable for viewing in bright rooms. On the other hand, the Hisense U7K handles motion significantly better, indicated by its motion processing feature, and it copes with reflections more effectively, making it more versatile for sports viewing in different lighting conditions.
Gaming
5.6
8.8
6.0/10
RESPONSE TIME SCORE
8.1/10
8.0/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
3.5/10
0.0/100
GAMING LOCAL DIMMING
85.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
8.3/10
The Hisense U7K (LCD) is very good for gaming, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series has fair response time and very good input lag, which is decent for casual gaming, but its 60Hz refresh rate might not be smooth enough for fast-paced games. In contrast, the Hisense U7K offers very good response time, good input lag, and a higher 144Hz refresh rate, making it better suited for a responsive and immersive gaming experience.
Cartoons & Animation
5.8
8.6
5.9/10
COLOR GAMUT SCORE
8.3/10
6.2/10
COLOR VOLUME SCORE
8.2/10
7.3/10
SDR BRIGHTNESS SCORE
8.4/10
5.2/10
COLORS OUT OF THE BOX SCORE
8.6/10
6.0/10
GRAY UNIFORMITY
7.0/10
The Hisense U7K (LCD) is very good for cartoons & animation, while the Amazon Omni Series (LCD) is poor.
The Hisense U7K displays cartoons and animation very well due to its excellent colors right out of the box and a wide color gamut, ensuring vibrant and varied hues. In contrast, the Amazon Omni Series struggles with animations as its color performance out of the box and color gamut are both poor, leading to less lively and less accurate shades.
News, Talk, & Other TV
6.0
8.3
7.3/10
SDR BRIGHTNESS SCORE
8.4/10
6.6/10
UPSCALING
7.0/10
The Hisense U7K (LCD) is very good for news, talk, & other TV, while the Amazon Omni Series (LCD) is only fair.
The Hisense U7K excels over the Amazon Omni Series in areas such as upscaling and SDR brightness, which are crucial for watching news and TV programs since they ensure a clearer image and better visibility in well-lit environments. Additionally, the Hisense U7K displays colors more accurately straight out of the box and has a superior color gamut, meaning colors will appear more vivid and true to life, enhancing the overall viewing experience for such content.
Bright Room
6.3
8.1
5.3/10
VIEWING ANGLE
5.3/10
7.3/10
SDR BRIGHTNESS SCORE
8.4/10
5.7/10
HDR BRIGHTNESS SCORE
7.9/10
5.9/10
REFLECTIONS SCORE
8.8/10
The Hisense U7K (LCD) is very good for bright room, while the Amazon Omni Series (LCD) is only fair.
The Amazon Omni Series TV performs fairly in bright rooms due to its good SDR brightness but has a poor handling of reflections, which can be a drawback. In contrast, the Hisense U7K offers very good SDR brightness and excellent reflection handling, making it a more suitable option for well-lit environments.
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Key similarities
Cost
$720
$678
$200
$400
$600
$800
$1,000
$1,200
The Amazon Omni Series (LCD) has a price of $720 and the Hisense U7K (LCD) costs $678.
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How the Amazon Omni Series (LCD) and the Hisense U7K (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon Omni Series (LCD) | Hisense U7K (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$720 | $678 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | September 4, 2021 | August 1, 2023 | |
Full name | |||
Full name | 4K65M600A | 65U7K | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.3/10 | 7/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.2/10 | 8/10 | |
Bright Room Score | |||
Bright Room Score | 6.3/10 | 8.1/10 | |
Gaming Score | |||
Gaming Score | 5.7/10 | 8.8/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.7/10 | 8.1/10 | |
Sports Score | |||
Sports Score | 5.9/10 | 6.4/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.3" x 57.1" x 2.9" | 33.1" x 57.1" x 3.1" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 35.5" x 57.1" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 43.4 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 400 x 300 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.4/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 7.6/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0.2 | |
Speaker Power | |||
Speaker Power | 16 W | 40 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Yes | |
Shopping
Amazon Omni Series (LCD)
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Dig into reviews and images
Techradar
Nick Pino | July 2022
"If you want a competent budget screen with some handy features, the Amazon Omni TV delivers an experience that punches well above its price tag. You’ll also get the benefit of Fire TV’s new UI right out of the box. It’s clean and simple to understand, plus it puts content first. In the picture-quality department, the Amazon Omni is a surprising star among some of its dimmer, less colorful rivals."
Get a great deal on the Amazon Omni Series (LCD) or the Hisense U7K (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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