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Updated January 10, 2024·
If you often watch movies in dark rooms, prefer gaming with fast response times, or want better overall performance in bright viewing environments, the Hisense U7H would be the superior choice. However, the Amazon Omni Series is a bit less expensive and offers a satisfactory experience for casual use, such as watching news, talk shows, or reality TV, especially if you're on a tighter budget. The Hisense U7H also has a slight edge in sound quality. Both TVs support Dolby Vision and are similarly equipped with HDMI ports, but the Hisense U7H offers a higher refresh rate, which is beneficial for gaming. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon Omni Series (LCD)
- The Amazon Omni Series (LCD) has no clear advantages over the Hisense U7H (LCD).
Advantages of the Hisense U7H (LCD)
- Good for bright room
- Good for dark room
- Good for gaming
- Good for movies & TV
- Very good for news, talk, & other TV
- Good for cartoons & animation
- Good for upscaling
Key differences
Picture Quality
6.1
7.6
7.38/10
CONTRAST
7.50/10
6.2/10
COLOR VOLUME SCORE
8.3/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Hisense U7H (LCD) has good picture quality, while the Amazon Omni Series (LCD) has only fair picture quality.
Movies & TV
5.6
7.4
7.38/10
CONTRAST
7.50/10
6.4/10
BLACK UNIFORMITY
5.7/10
6.6/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Hisense U7H (LCD) is good for movies & TV, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series falls short in movies and cinematic TV due to poorer contrast, weaker local dimming, and less uniform blacks, which greatly affect picture depth and detail in dark scenes. The Hisense U7H excels in these areas, providing better contrast, effective local dimming, and more uniform blacks, alongside stronger colors and grayscale performance, offering a more immersive viewing experience for films and serialized dramas.
Gaming
5.6
7.7
6.0/10
RESPONSE TIME SCORE
5.8/10
8.0/10
INPUT LAG SCORE
7.6/10
2.5/10
MOTION PROCESSING
3.2/10
0.0/100
GAMING LOCAL DIMMING
75.0/100
5.9/10
GAME HDR BRIGHTNESS SCORE
8.0/10
The Hisense U7H (LCD) is good for gaming, while the Amazon Omni Series (LCD) is poor.
The Hisense U7H is better suited for gaming due to its faster response time and lower input lag than the Amazon Omni Series, which translates to a smoother and more responsive gaming experience. Moreover, the Hisense U7H offers a higher refresh rate, further enhancing its gaming performance, which is important for fast-paced action and precision.
Cartoons & Animation
5.8
7.9
5.9/10
COLOR GAMUT SCORE
7.7/10
6.2/10
COLOR VOLUME SCORE
8.3/10
7.3/10
SDR BRIGHTNESS SCORE
8.7/10
5.2/10
COLORS OUT OF THE BOX SCORE
6.5/10
6.0/10
GRAY UNIFORMITY
7.0/10
The Hisense U7H (LCD) is good for cartoons & animation, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series has a poorer out-of-the-box color performance and a lesser color gamut, potentially making it less vibrant and accurate for cartoons and animations when compared to the Hisense U7H, which offers good color gamut and fair out-of-the-box colors, providing a more visually appealing and brighter viewing experience for this type of content.
News, Talk, & Other TV
6.0
8.1
7.3/10
SDR BRIGHTNESS SCORE
8.7/10
6.6/10
UPSCALING
7.5/10
The Hisense U7H (LCD) is very good for news, talk, & other TV, while the Amazon Omni Series (LCD) is only fair.
The Amazon Omni Series lacks local dimming and has just fair SDR brightness, potentially leading to less vibrant images for news and talk shows, whereas the Hisense U7H benefits from superior SDR brightness and local dimming, enhancing clarity and detail which makes it more suitable for such content. Moreover, the Hisense U7H seems to have better color handling out of the box, contributing to a more vibrant and accurate viewing experience for everyday TV programs.
Bright Room
6.3
7.7
5.3/10
VIEWING ANGLE
5.4/10
7.3/10
SDR BRIGHTNESS SCORE
8.7/10
5.7/10
HDR BRIGHTNESS SCORE
7.5/10
5.9/10
REFLECTIONS SCORE
6.6/10
The Hisense U7H (LCD) is good for bright room, while the Amazon Omni Series (LCD) is only fair.
The Hisense U7H is better suited for bright rooms mainly due to its very good SDR and good HDR brightness levels, which ensures the picture remains clear even in well-lit environments, whereas the Amazon Omni Series, despite having good SDR brightness, might still struggle with reflections due to its lower reflections handling score. Additionally, the Hisense U7H's fair handling of reflections further boosts its performance in bright rooms compared to the Amazon Omni Series.
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Key similarities
Sports
5.8
6.0
2.5/10
MOTION PROCESSING
3.2/10
60Hz
REFRESH RATE
120Hz
8.0/10
INPUT LAG SCORE
7.6/10
6.6/10
UPSCALING
7.5/10
7.3/10
SDR BRIGHTNESS SCORE
8.7/10
Yes
HLG SUPPORT
Yes
Although they have very similar scores, PerfectRec considers Hisense U7H (LCD) to be only fair for sports, while the Amazon Omni Series (LCD) is poor.
The Amazon Omni Series struggles more with watching sports due to a poorer response time and lack of motion processing capabilities, resulting in less clear movement on screen, whereas the Hisense U7H has a quicker response and some motion processing, offering better clarity during fast action. Both models have challenges with reflections and limited viewing angles, which are notable for brightly lit rooms and side seating, but the Hisense U7H handles these factors slightly better, complemented by fair gray uniformity which is conducive to sports viewing.
Cost
$720
$698
$200
$400
$600
$800
$1,000
$1,200
The Amazon Omni Series (LCD) has a price of $720 and the Hisense U7H (LCD) costs $698.
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How the Amazon Omni Series (LCD) and the Hisense U7H (LCD) compare to other TVs
Spec Comparison
 |  | |
| Amazon Omni Series (LCD) | Hisense U7H (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$720 | $698 | ||
Brand | |||
Brand | Amazon | Hisense | |
Release Date | |||
Release Date | September 4, 2021 | August 2, 2022 | |
Full name | |||
Full name | 4K65M600A | 65U7H | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Fire OS | Google TV | |
Sound Quality Score | |||
Sound Quality Score | 6.3/10 | 7.5/10 | |
NextGen Ready | |||
NextGen Ready | No | Yes | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 6.2/10 | 7.6/10 | |
Bright Room Score | |||
Bright Room Score | 6.3/10 | 7.7/10 | |
Gaming Score | |||
Gaming Score | 5.7/10 | 7.7/10 | |
Movies & TV Score | |||
Movies & TV Score | 5.7/10 | 7.4/10 | |
Sports Score | |||
Sports Score | 5.9/10 | 6.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 33.3" x 57.1" x 2.9" | 33.1" x 57" x 3.5" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 35.6" x 57.1" | 35.5" x 57" | |
Weight without Stand | |||
Weight without Stand | 42.5 lbs | 43.0 lbs | |
VESA Mount | |||
VESA Mount | 400 x 200 | 300 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | No | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.5/10 | |
Local Dimming | |||
Local Dimming | 2.5/10 | 7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 16 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Bypass only | Yes | |
DTS:X | |||
DTS:X | No | Yes, Bypass only | |
Shopping
Amazon Omni Series (LCD)
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Techradar
Nick Pino | July 2022
"If you want a competent budget screen with some handy features, the Amazon Omni TV delivers an experience that punches well above its price tag. You’ll also get the benefit of Fire TV’s new UI right out of the box. It’s clean and simple to understand, plus it puts content first. In the picture-quality department, the Amazon Omni is a surprising star among some of its dimmer, less colorful rivals."
Hisense U7H (LCD)
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Tom's guide
Christian de Looper | December 2022
"We loved the Hisense U7H. It was able to deliver an excellent all-around image quality in its price range. The TV excels at controlling its backlighting in a way that ensures you’ll never experience blooming to a level of being distracting, something that I was a little surprised to see given the lack of Mini LED. The TV doesn’t just get decently bright it offers relatively accurate color reproduction for a TV in this price range. The TV is being billed excellent for gaming."
Get a great deal on the Amazon Omni Series (LCD) or the Hisense U7H (LCD)
About Amazon
Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.
About Hisense
Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.
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