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4K43N400A
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43A4H
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If price is a major consideration for you, you might lean towards the Hisense A4H as it generally costs less than the Amazon 4-Series. For watching in well-lit rooms, the Amazon 4-Series performs slightly better, while the Hisense A4H has a better gray uniformity which could benefit viewing with static images like news channels. Both TVs have their limitations for sports and gaming due to their fair and poor performance in motion processing and response time, respectively. Neither TV excels in dark room performance, and both have a limited number of HDMI ports, but the Amazon has twice as many, which could be important if connecting multiple devices is necessary for you. The Amazon 4-Series supports HDR content including HLG format, which can enhance the viewing experience for compatible content. If using the TV as a monitor is a requirement, neither are great, but the Hisense A4H supports 1080p @ 60Hz @ 4:4:4, which can provide clearer text rendering. Finally, if sound quality is important, the Amazon 4-Series has slightly more powerful speakers. Overall, your decision should weigh how much you value cost savings versus these performance differences. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Amazon 4-Series (LCD)
  • The Amazon 4-Series (LCD) has no clear advantages over the Hisense A4H (LCD).
Advantages of the Hisense A4H (LCD)
  • Good for upscaling
  • Good viewing angle

Key differences

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Bright Room

6.1
4K43N400A
43A4H
4.7
5.2/10
VIEWING ANGLE
7.4/10
6.8/10
SDR BRIGHTNESS SCORE
5.7/10
5.6/10
HDR BRIGHTNESS SCORE
2.5/10
6.3/10
REFLECTIONS SCORE
6.6/10
The Amazon 4-Series (LCD) is only fair for bright room, while the Hisense A4H (LCD) is poor.

Cost

$250
4K43N400A
43A4H
$178
Product image
Product image

$100

$150

$200

$250

$300

$350

$400

The Amazon 4-Series (LCD) has a price of $250 and the Hisense A4H (LCD) costs $178.
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Key similarities

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Picture Quality

5.7
4K43N400A
43A4H
5.3
7.13/10
CONTRAST
3.80/10
6.2/10
COLOR VOLUME SCORE
6.3/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
IPS
The Amazon 4-Series (LCD) and Hisense A4H (LCD) both have poor picture quality.

Movies & TV

5.2
4K43N400A
43A4H
5.2
7.13/10
CONTRAST
3.80/10
5.9/10
BLACK UNIFORMITY
5.5/10
6.6/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
No
No
HDR10+ SUPPORT
No
No
DOLBY VISION SUPPORT
No
The Amazon 4-Series (LCD) and Hisense A4H (LCD) are both poor for movies & TV.

Sports

5.7
4K43N400A
43A4H
6.1
2.5/10
MOTION PROCESSING
2.5/10
60Hz
REFRESH RATE
60Hz
8.0/10
INPUT LAG SCORE
8.0/10
6.6/10
UPSCALING
7.5/10
6.8/10
SDR BRIGHTNESS SCORE
5.7/10
Yes
HLG SUPPORT
No
Although they have very similar scores, PerfectRec considers Hisense A4H (LCD) to be only fair for sports, while the Amazon 4-Series (LCD) is poor.

Gaming

5.5
4K43N400A
43A4H
5.6
5.6/10
RESPONSE TIME SCORE
5.9/10
8.0/10
INPUT LAG SCORE
8.0/10
2.5/10
MOTION PROCESSING
2.5/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
5.7/10
GAME HDR BRIGHTNESS SCORE
2.5/10
The Hisense A4H (LCD) and Amazon 4-Series (LCD) are both poor for gaming.

Cartoons & Animation

5.4
4K43N400A
43A4H
5.9
5.9/10
COLOR GAMUT SCORE
6.0/10
6.2/10
COLOR VOLUME SCORE
6.3/10
6.8/10
SDR BRIGHTNESS SCORE
5.7/10
3.4/10
COLORS OUT OF THE BOX SCORE
8.3/10
5.9/10
GRAY UNIFORMITY
7.7/10
The Hisense A4H (LCD) and Amazon 4-Series (LCD) are both poor for cartoons & animation.

News, Talk, & Other TV

5.7
4K43N400A
43A4H
5.9
6.8/10
SDR BRIGHTNESS SCORE
5.7/10
6.6/10
UPSCALING
7.5/10
The Hisense A4H (LCD) and Amazon 4-Series (LCD) are both poor for news, talk, & other TV.

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How the Amazon 4-Series (LCD) and the Hisense A4H (LCD) compare to other TVs

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Spec Comparison

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Amazon 4-Series (LCD)Hisense A4H (LCD)
Amazon 4-Series (LCD)Hisense A4H (LCD)

GENERAL

Price
$250
$178
Brand
AmazonHisense
Release Date
August 1, 2021May 3, 2022
Full name
4K43N400A43A4H
Screen Size
43"43"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Fire OSAndroid TV
Sound Quality Score
6.1/105.8/10
NextGen Ready
NoNo
HDMI Ports
42
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
5.8/105.3/10
Bright Room Score
6.1/104.7/10
Gaming Score
5.6/105.7/10
Movies & TV Score
5.3/105.3/10
Sports Score
5.8/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.3" x 38.1" x 3.5"22" x 37.6" x 3.4"
Dimensions with Stand (H x W)
24" x 38.1"23.9" x 37.6"
Weight without Stand
15.5 lbs14.1 lbs
VESA Mount
300 x 300200 x 200

DISPLAY

Color Depth
10 bit8 bit
Black Frame Insertion
NoNo
Auto Low Latency Mode
YesNo
Contrast
7.1/103.8/10
Local Dimming
2.5/103.3/10

SOUND

Speaker Setup
2.02.0
Speaker Power
16 W14 W
Dolby Atmos
Bypass onlyNo
DTS:X
NoYes

Shopping

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Amazon 4-Series (LCD)

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Dig into reviews and images

Tech Advisor

Jim Martin | May 2023
"The attraction here is that the 4-Series uses Amazon’s Fire TV interface. Picture quality is good but unexceptional. At the discounted prices, which can seemingly be had regularly, they are better value."

Get a great deal on the Amazon 4-Series (LCD) or the Hisense A4H (LCD)

About Amazon

Amazon, the largest online retailer in North America, has forged partnerships with TCL and Hisense to produce white-label TVs incorporating their Fire OS software. These Amazon-branded TVs typically compete in the low-end and mid-range segments, offering compelling price points. Leveraging their strong reputation, Amazon has swiftly built brand trust in the TV market despite being relatively new to it. To enhance their popularity, these TVs integrate features from the Amazon ecosystem, including Alexa, providing users with a seamless and interconnected TV experience.

About Hisense

Hisense, a Chinese TV manufacturer, entered the US market in approximately 2011 and has since acquired TV divisions from various companies such as Toshiba, Sharp, Hitachi, and NEC. Currently ranking as the fourth largest vendor in terms of sales volume, Hisense aims to capture a wide range of TV budget segments. They offer exceptional value with TVs that often outperform their competitors at similar price points, making them a compelling choice for consumers. In the US, they use Google TV as their smart TV software which provides the largest app selection and a very modern user interface, however it is not as user friendly as the software from other vendors.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
121,230
Recommendations made
18,185
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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