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The PerfectRec monitor team Learn more
Updated April 11, 2024·
The Asus XB273U F offers a higher refresh rate, which is great for competitive gaming, ensuring smoother motion and less blur during fast-paced action, but it is more expensive. However, the Gigabyte M28U features a higher screen resolution which is better for productivity and media consumption, providing sharper images and more screen real estate. For casual gaming and general use, the Gigabyte might be a more cost-effective choice. If print photo editing is crucial for you, the Asus provides full coverage of the AdobeRGB color gamut, favoring professional photo work. Both monitors have an adjustable stand, good color accuracy, and support variable refresh rates to reduce screen tearing. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Asus XB273U F (IPS)
- Good for casual gaming
- Best in class for competitive gaming
- Best in class refresh rate
- Good brightness
- Very good response time
Advantages of the Gigabyte M28U (IPS)
- Very good for productivity
Key differences
Casual Gaming
7.0
6.1
2560 x 1440
RESOLUTION
3840 x 2160
360Hz
REFRESH RATE
144Hz
1242:1
NATIVE CONTRAST
1228:1
488 nits
SDR PEAK BRIGHTNESS
312 nits
468 nits
HDR PEAK BRIGHTNESS
495 nits
96.1 %
DCI-P3 COLOR GAMUT
65.0 %
Matte
COATING
Matte
The Asus XB273U F (IPS) is good for casual gaming, while the Gigabyte M28U (IPS) is only fair.
Competitive Gaming
9.5
5.7
360Hz
REFRESH RATE
144Hz
5.4 ms
TOTAL RESPONSE TIME
7.7 ms
20 - 240 Hz
VARIABLE REFRESH RATE
20 - 144 Hz
Yes
STROBING / BFI
Yes
488 nits
SDR PEAK BRIGHTNESS
312 nits
The Asus XB273U F (IPS) is best in class for competitive gaming, while the Gigabyte M28U (IPS) is poor.
Productivity
6.7
8.8
2560 x 1440
RESOLUTION
3840 x 2160
109 PPI
PIXELS PER INCH
160 PPI
Yes
ADJUSTABLE STAND
Yes
Matte
COATING
Matte
The Gigabyte M28U (IPS) is very good for productivity, while the Asus XB273U F (IPS) is only fair.
Cost
$1,100
$470
$0
$500
$1,000
$1,500
$2,000
The Asus XB273U F (IPS) has a price of $1,100 and the Gigabyte M28U (IPS) costs $470.
Print Photo Editing
Yes
No
The Asus XB273U F (IPS) is suitable for print photo editing while the Gigabyte M28U (IPS) is not suitable for print photo editing.
Key similarities
Media Consumption
6.3
6.7
2560 x 1440
RESOLUTION
3840 x 2160
1242:1
NATIVE CONTRAST
1228:1
488 nits
SDR PEAK BRIGHTNESS
312 nits
468 nits
HDR PEAK BRIGHTNESS
495 nits
Matte
COATING
Matte
The Gigabyte M28U (IPS) and Asus XB273U F (IPS) are both only fair for media consumption.
HDR Gaming and Media Consumption
No
No
Both the Asus XB273U F (IPS) and Gigabyte M28U (IPS) are not suitable for HDR gaming and media consumption.
Digital Photo Editing
Yes
Yes
Both the Asus XB273U F (IPS) and Gigabyte M28U (IPS) are suitable for digital photo editing.
HDR Video Editing and Color Grading
No
No
Both the Asus XB273U F (IPS) and Gigabyte M28U (IPS) are not suitable for HDR video editing and color grading.
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We’re constantly working to improve.
How the Asus XB273U F (IPS) and the Gigabyte M28U (IPS) compare to other monitors
Spec Comparison
 |  | |
| Asus XB273U F (IPS) | Gigabyte M28U (IPS) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$1,100 | $470 | ||
Screen Size | |||
Screen Size | 27" | 28" | |
Resolution | |||
Resolution | 2560 x 1440 | 3840 x 2160 | |
Screen Type | |||
Screen Type | LED | LED | |
Screen Sub-type | |||
Screen Sub-type | IPS | IPS | |
Local Dimming Zones | |||
Local Dimming Zones | N/A | 8 | |
COLOR, CONTRAST & BRIGHTNESS | |||
|---|---|---|---|
Native Contrast | |||
Native Contrast | 1242:1 | 1228:1 | |
SDR Peak Brightness | |||
SDR Peak Brightness | 488 nits | 312 nits | |
HDR Peak Brightness | |||
HDR Peak Brightness | 468 nits | 495 nits | |
Suitable for HDR Gaming and Media Consumption | |||
Suitable for HDR Gaming and Media Consumption | No | No | |
sRGB Color Gamut | |||
sRGB Color Gamut | 99.6 % | 99.7 % | |
MOTION CHARACTERISTICS | |||
|---|---|---|---|
Total Response Time | |||
Total Response Time | 5.4 ms | 7.7 ms | |
Variable Refresh Rate | |||
Variable Refresh Rate | 20 - 240 Hz | 20 - 144 Hz | |
Strobing / BFI | |||
Strobing / BFI | Yes | Yes | |
Persistence Blur Score | |||
Persistence Blur Score | 9.5/10 | 6.6/10 | |
Ghosting Score | |||
Ghosting Score | 8.1/10 | 7.7/10 | |
TEXT & IMAGE CLARITY | |||
|---|---|---|---|
Pixels Per Inch | |||
Pixels Per Inch | 109 PPI | 160 PPI | |
Coating | |||
Coating | Matte | Matte | |
Text Clarity Score | |||
Text Clarity Score | 7/10 | 8/10 | |
Image Clarity Score | |||
Image Clarity Score | 7/10 | 8/10 | |
PORTS & CONNECTIVITY | |||
|---|---|---|---|
HDMI 1.4 Ports | |||
HDMI 1.4 Ports | 0 | 0 | |
HDMI 2.0 Ports | |||
HDMI 2.0 Ports | 2 | 0 | |
HDMI 2.1 Ports | |||
HDMI 2.1 Ports | 0 | 2 | |
Micro HDMI Ports | |||
Micro HDMI Ports | 0 | 0 | |
DisplayPort 1.2 Ports | |||
DisplayPort 1.2 Ports | 0 | 0 | |
Shopping
Gigabyte M28U (IPS)
See more
Dig into reviews and images
PC Gamer
Jacob Ridley | January 2022
"Fundamentally the M28U is an impressive 4K monitor; between the resolution, refresh rate, and IPS panel, it's a great all-rounder for the step up to 4K. Even beyond PC gaming, the inclusion of a HDMI 2.1 port offers 120Hz gaming for consoles, so it's quite the multi-faceted package for its price. Gigabyte has made no major sacrifice to tick all the checkboxes with the M28U."
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Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.
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Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.
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