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Updated January 10, 2024·
The Sony X90K is an upper midrange model and is often significantly more expensive than the Vizio M-Series, which is a lower midrange model. The Sony is released more recently in 2022 compared to the Vizio which was released in 2021. If you're willing to spend more for a newer model, the Sony could be a great fit, but be aware that the Vizio could offer considerable savings. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Very good for gaming
- Good for sports
- Very good for news, talk, & other TV
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Advantages of the Vizio M-Series (LCD)
- The Vizio M-Series (LCD) has no clear advantages over the Sony X90K (LCD).
Key differences
Sports
7.1
6.2
10.0/10
MOTION PROCESSING
4.6/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
8.7/10
10.0/10
UPSCALING
6.6/10
8.7/10
SDR BRIGHTNESS SCORE
7.5/10
Yes
HLG SUPPORT
Yes
The Sony X90K (LCD) is good for sports, while the Vizio M-Series (LCD) is only fair.
The Sony X90K is superior for watching sports due to its excellent motion processing and reflections handling, enabling clear and undisturbed viewing, while its good response time reduces motion blur. Conversely, the Vizio M-Series, with its fair motion processing and reflections handling, coupled with a lower response time, may not provide as smooth or clear an experience, particularly in well-lit environments.
Gaming
8.1
6.4
8.0/10
RESPONSE TIME SCORE
6.7/10
7.0/10
INPUT LAG SCORE
8.7/10
10.0/10
MOTION PROCESSING
4.6/10
76.0/100
GAMING LOCAL DIMMING
60.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
6.0/10
The Sony X90K (LCD) is very good for gaming, while the Vizio M-Series (LCD) is only fair.
The Sony X90K excels in gaming due to its very good response time and good input lag, which ensures quick screen transitions without delays, suitable for fast-paced gaming, alongside its 120Hz refresh rate that makes gameplay smoother. Conversely, the Vizio M-Series, while offering very good input lag as well, has a fair response time and a lower refresh rate of 60Hz, which might result in slower screen transitions and less fluid motion during gaming.
News, Talk, & Other TV
8.7
7.6
8.7/10
SDR BRIGHTNESS SCORE
7.5/10
10.0/10
UPSCALING
6.6/10
The Sony X90K (LCD) is very good for news, talk, & other TV, while the Vizio M-Series (LCD) is good.
The Sony X90K excels at upscaling content and produces very good SDR brightness, complemented by good color accuracy straight out of the box, making it ideal for watching news and TV programs. In comparison, the Vizio M-Series also offers good performance with nice colors out of the box and reasonable SDR brightness, but its lower upscaling ability might render lower resolution content with less clarity.
Bright Room
8.0
6.6
5.4/10
VIEWING ANGLE
5.0/10
8.7/10
SDR BRIGHTNESS SCORE
7.5/10
8.3/10
HDR BRIGHTNESS SCORE
5.8/10
6.3/10
REFLECTIONS SCORE
6.6/10
The Sony X90K (LCD) is very good for bright room, while the Vizio M-Series (LCD) is only fair.
The Sony X90K performs better in a bright room due to its higher SDR and HDR brightness, enabling it to overcome ambient light more effectively, while the Vizio M-Series is less bright, making it less suitable for well-lit environments. Additionally, the Sony X90K has a higher reflections handling score, meaning it reduces glare better than the Vizio M-Series, which has an equivalent fair score for reflections but may struggle more with direct light.
Cost
$998
$750
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
The Sony X90K (LCD) has a price of $998 and the Vizio M-Series (LCD) costs $750.
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Key similarities
Picture Quality
7.7
7.6
7.38/10
CONTRAST
7.88/10
7.8/10
COLOR VOLUME SCORE
7.8/10
LED FALD
PANEL TYPE
LED FALD
TBD
PANEL SUB-TYPE
VA
The Sony X90K (LCD) and Vizio M-Series (LCD) both have good picture quality.
Movies & TV
7.5
7.6
7.38/10
CONTRAST
7.88/10
6.1/10
BLACK UNIFORMITY
6.7/10
10.0/10
UPSCALING
6.6/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
Yes
Yes
DOLBY VISION SUPPORT
Yes
The Vizio M-Series (LCD) and Sony X90K (LCD) are both good for movies & TV.
The Sony X90K is well-suited for movies and cinematic TV thanks to its impressive contrast, effective local dimming, and good black uniformity, which enhance deep blacks and overall picture quality in dark scenes. On the other hand, the Vizio M-Series also offers good performance for cinematic content due to its higher contrast ratio and strong black uniformity, slightly outshining the Sony in these areas, but it falls behind with less effective local dimming, which can be important for maintaining quality in different areas of the screen.
Cartoons & Animation
8.0
8.3
7.7/10
COLOR GAMUT SCORE
8.1/10
7.8/10
COLOR VOLUME SCORE
7.8/10
8.7/10
SDR BRIGHTNESS SCORE
7.5/10
7.0/10
COLORS OUT OF THE BOX SCORE
8.3/10
6.6/10
GRAY UNIFORMITY
6.8/10
The Vizio M-Series (LCD) and Sony X90K (LCD) are both very good for cartoons & animation.
The Sony X90K and Vizio M-Series both display very satisfying colors straight out of the box and offer an impressive color gamut that enhances the vibrancy needed for cartoons and animation. However, the Sony has a slight edge in maintaining color accuracy across a range of brightness levels and in varied scenes, which might be noticeable when watching content with a lot of different shades and colors.
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How the Sony X90K (LCD) and the Vizio M-Series (LCD) compare to other TVs
Spec Comparison
 |  | |
| Sony X90K (LCD) | Vizio M-Series (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$998 | $750 | ||
Brand | |||
Brand | Sony | Vizio | |
Release Date | |||
Release Date | May 2, 2022 | July 4, 2021 | |
Full name | |||
Full name | XR-65X90K | M65Q7-J01 | |
Screen Size | |||
Screen Size | 65" | 65" | |
Screen Resolution | |||
Screen Resolution | 4K | 4K | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | SmartCast | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 8/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 4 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 7.6/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 6.7/10 | |
Gaming Score | |||
Gaming Score | 8.1/10 | 6.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.5/10 | 7.6/10 | |
Sports Score | |||
Sports Score | 7.2/10 | 6.3/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 32.8" x 57.2" x 2.8" | 32.9" x 57" x 3.4" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 34" x 57.2" | 34.1" x 57" | |
Weight without Stand | |||
Weight without Stand | 50.5 lbs | 51.1 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 400 x 200 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 10 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | Yes | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | Yes | |
Contrast | |||
Contrast | 7.4/10 | 7.9/10 | |
Local Dimming | |||
Local Dimming | 7.2/10 | 5.7/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 30 W | 20 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | Bypass only | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | Up to DTS Digital Surround, Bypass only | |
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Sony X90K (LCD)
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Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Sony X90K (LCD) or the Vizio M-Series (LCD)
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
About Vizio
Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.
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