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Updated April 10, 2024·
If you're on a budget, the TCL S350R offers basic functionality at a lower cost; however, it delivers poor overall picture quality, struggling especially in bright rooms and with gaming content. For those who prioritize a better viewing experience and are willing to pay more, the Sony X90K excels with very good performance in both dark and bright environments, offers excellent gaming features, and has much better sound quality. Consider the Sony X90K if you enjoy movies and sports, or plan to use the TV in a bright room and value a clearer, sharper picture, as well as more advanced features like a higher refresh rate and support for Dolby Vision. Give Feedback
this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X90K (LCD)
- Very good for bright room
- Good for dark room
- Very good for gaming
- Good for movies & TV
- Good for sports
- Very good for news, talk, & other TV
- Very good for cartoons & animation
- Good for use as monitor
- Best in class for upscaling
- Best in class motion processing
Advantages of the TCL S350R (LCD)
- The TCL S350R (LCD) has no clear advantages over the Sony X90K (LCD).
Key differences
Picture Quality
7.7
5.3
7.38/10
CONTRAST
6.428571429/10
7.8/10
COLOR VOLUME SCORE
5.8/10
LED FALD
PANEL TYPE
LED
TBD
PANEL SUB-TYPE
VA
The Sony X90K (LCD) has good picture quality, while the TCL S350R (LCD) has poor picture quality.
Movies & TV
7.5
5.2
7.38/10
CONTRAST
6.428571429/10
6.1/10
BLACK UNIFORMITY
5.1/10
10.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Sony X90K (LCD) is good for movies & TV, while the TCL S350R (LCD) is poor.
Sports
7.1
6.1
10.0/10
MOTION PROCESSING
3.9/10
120Hz
REFRESH RATE
60Hz
7.0/10
INPUT LAG SCORE
5.6/10
10.0/10
UPSCALING
7.0/10
8.7/10
SDR BRIGHTNESS SCORE
5.0/10
Yes
HLG SUPPORT
No
The Sony X90K (LCD) is good for sports, while the TCL S350R (LCD) is only fair.
Gaming
8.1
5.5
8.0/10
RESPONSE TIME SCORE
6.2/10
7.0/10
INPUT LAG SCORE
5.6/10
10.0/10
MOTION PROCESSING
3.9/10
76.0/100
GAMING LOCAL DIMMING
0.0/100
8.6/10
GAME HDR BRIGHTNESS SCORE
2.5/10
The Sony X90K (LCD) is very good for gaming, while the TCL S350R (LCD) is poor.
Cartoons & Animation
8.0
5.3
7.7/10
COLOR GAMUT SCORE
5.4/10
7.8/10
COLOR VOLUME SCORE
5.8/10
8.7/10
SDR BRIGHTNESS SCORE
5.0/10
7.0/10
COLORS OUT OF THE BOX SCORE
4.7/10
6.6/10
GRAY UNIFORMITY
5.5/10
The Sony X90K (LCD) is very good for cartoons & animation, while the TCL S350R (LCD) is poor.
News, Talk, & Other TV
8.7
5.6
8.7/10
SDR BRIGHTNESS SCORE
5.0/10
10.0/10
UPSCALING
7.0/10
The Sony X90K (LCD) is very good for news, talk, & other TV, while the TCL S350R (LCD) is poor.
Bright Room
8.0
4.7
5.4/10
VIEWING ANGLE
6.0/10
8.7/10
SDR BRIGHTNESS SCORE
5.0/10
8.3/10
HDR BRIGHTNESS SCORE
2.5/10
6.3/10
REFLECTIONS SCORE
6.3/10
The Sony X90K (LCD) is very good for bright room, while the TCL S350R (LCD) is poor.
Cost
$898
$200
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
The Sony X90K (LCD) has a price of $898 and the TCL S350R (LCD) costs $200.
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How the Sony X90K (LCD) and the TCL S350R (LCD) compare to other TVs
Spec Comparison
 |  | |
| Sony X90K (LCD) | TCL S350R (LCD) |
GENERAL | |||
|---|---|---|---|
| Price | |||
$898 | $200 | ||
Brand | |||
Brand | Sony | TCL | |
Release Date | |||
Release Date | May 1, 2022 | July 1, 2023 | |
Full name | |||
Full name | XR-55X90K | 43S350R | |
Screen Size | |||
Screen Size | 55" | 43" | |
Screen Resolution | |||
Screen Resolution | 4K | 1080P | |
TV FEATURES | |||
|---|---|---|---|
Operating System | |||
Operating System | Android TV | Roku TV | |
Sound Quality Score | |||
Sound Quality Score | 8/10 | 5.9/10 | |
NextGen Ready | |||
NextGen Ready | Yes | No | |
HDMI Ports | |||
HDMI Ports | 4 | 0 | |
Coax Ports | |||
Coax Ports | 1 | 1 | |
DISPLAY QUALITY SCORES | |||
|---|---|---|---|
Picture Quality Score | |||
Picture Quality Score | 7.7/10 | 5.3/10 | |
Bright Room Score | |||
Bright Room Score | 8/10 | 4.7/10 | |
Gaming Score | |||
Gaming Score | 8.1/10 | 5.5/10 | |
Movies & TV Score | |||
Movies & TV Score | 7.5/10 | 5.2/10 | |
Sports Score | |||
Sports Score | 7.2/10 | 6.1/10 | |
PHYSICAL | |||
|---|---|---|---|
Dimensions w/o Stand (H x W x D) | |||
Dimensions w/o Stand (H x W x D) | 28" x 48.5" x 2.8" | 21.8" x 37.6" x 3.5" | |
Dimensions with Stand (H x W) | |||
Dimensions with Stand (H x W) | 29.2" x 48.6" | 23.9" x 37.6" | |
Weight without Stand | |||
Weight without Stand | 38.5 lbs | 12.5 lbs | |
VESA Mount | |||
VESA Mount | 300 x 300 | 100 x 100 | |
DISPLAY | |||
|---|---|---|---|
Color Depth | |||
Color Depth | 10 bit | 8 bit | |
Black Frame Insertion | |||
Black Frame Insertion | Yes | No | |
Auto Low Latency Mode | |||
Auto Low Latency Mode | Yes | No | |
Contrast | |||
Contrast | 7.4/10 | 6.4/10 | |
Local Dimming | |||
Local Dimming | 7.2/10 | 2.5/10 | |
SOUND | |||
|---|---|---|---|
Speaker Setup | |||
Speaker Setup | 2.0 | 2.0 | |
Speaker Power | |||
Speaker Power | 30 W | 16 W | |
Dolby Atmos | |||
Dolby Atmos | Yes | No | |
DTS:X | |||
DTS:X | Up to DTS Digital Surround, Bypass only | No | |
Shopping
Sony X90K (LCD)
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Dig into reviews and images
Techradar
Al Griffin | December 2022
"As Sony’s next-to-flagship LCD TV, the X90K series delivers impressive performance for the price. The XR90K had fairly accurate out-of-box color. The TV’s multi-position stand lets you either set the screen flush with any stand its mounted on or elevate it to clear space for a soundbar. With the latter option, you get around 3 inches of clearance enough to accommodate most soundbars. The X90K’s excellent suite of gaming features ranks it up there with the best 120 Hz 4K TVs."
Get a great deal on the Sony X90K (LCD) or the TCL S350R (LCD)
About Sony
Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.
About TCL
TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.
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