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KD-43X85K
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D40f-J09
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you are on a budget and need a TV for casual viewing or for cartoons and animation, which the Vizio D-Series '22 performs well in, it might be a suitable option. However, it doesn't shine in areas such as gaming or bright room performance. On the other hand, if you are looking for a better overall experience with sports, news, talk shows, good gaming performance, and a TV that fares better in bright rooms, the Sony X85K is a stronger choice, although it comes at a higher cost. Also, the Sony X85K offers a higher screen refresh rate and better speakers, which can enhance the experience for fast-paced content and improve sound quality. Keep in mind that if you plan to use the TV in a very bright room, neither of these options is considered excellent, but the Sony does have an edge. Finally, the Sony X85K supports more advanced HDR formats, which can provide a richer color and contrast experience if you watch a lot of HDR content. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X85K (LCD)
  • Good for bright room
  • Good for gaming
  • Good for sports
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Best in class for upscaling
  • Best in class motion processing
Advantages of the Vizio D-Series '22 (LCD)
  • The Vizio D-Series '22 (LCD) has no clear advantages over the Sony X85K (LCD).

Key differences

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Picture Quality

7.2
KD-43X85K
D40f-J09
6.6
7.50/10
CONTRAST
6.857142857/10
7.4/10
COLOR VOLUME SCORE
6.4/10
LED
PANEL TYPE
LED FALD
VA
PANEL SUB-TYPE
VA
The Sony X85K (LCD) has good picture quality, while the Vizio D-Series '22 (LCD) has only fair picture quality.

Sports

7.4
KD-43X85K
D40f-J09
6.1
10.0/10
MOTION PROCESSING
3.2/10
120Hz
REFRESH RATE
60Hz
7.3/10
INPUT LAG SCORE
6.0/10
10.0/10
UPSCALING
7.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
Yes
HLG SUPPORT
No
The Sony X85K (LCD) is good for sports, while the Vizio D-Series '22 (LCD) is only fair.

Gaming

7.5
KD-43X85K
D40f-J09
5.6
7.6/10
RESPONSE TIME SCORE
6.2/10
7.3/10
INPUT LAG SCORE
6.0/10
10.0/10
MOTION PROCESSING
3.2/10
0.0/100
GAMING LOCAL DIMMING
10.0/100
7.3/10
GAME HDR BRIGHTNESS SCORE
5.3/10
The Sony X85K (LCD) is good for gaming, while the Vizio D-Series '22 (LCD) is poor.

Cartoons & Animation

8.5
KD-43X85K
D40f-J09
7.1
7.5/10
COLOR GAMUT SCORE
5.8/10
7.4/10
COLOR VOLUME SCORE
6.4/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
9.1/10
COLORS OUT OF THE BOX SCORE
9.0/10
7.5/10
GRAY UNIFORMITY
7.5/10
The Sony X85K (LCD) is very good for cartoons & animation, while the Vizio D-Series '22 (LCD) is good.

News, Talk, & Other TV

8.2
KD-43X85K
D40f-J09
6.7
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
10.0/10
UPSCALING
7.5/10
The Sony X85K (LCD) is very good for news, talk, & other TV, while the Vizio D-Series '22 (LCD) is only fair.

Bright Room

7.4
KD-43X85K
D40f-J09
5.7
5.5/10
VIEWING ANGLE
5.5/10
8.4/10
SDR BRIGHTNESS SCORE
5.8/10
7.0/10
HDR BRIGHTNESS SCORE
5.1/10
7.3/10
REFLECTIONS SCORE
7.0/10
The Sony X85K (LCD) is good for bright room, while the Vizio D-Series '22 (LCD) is poor.

Cost

$648
KD-43X85K
D40f-J09
$144
Product image
Product image

$0

$200

$400

$600

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The Sony X85K (LCD) has a price of $648 and the Vizio D-Series '22 (LCD) costs $144.
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Key similarities

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Movies & TV

6.4
KD-43X85K
D40f-J09
6.2
7.50/10
CONTRAST
6.857142857/10
6.8/10
BLACK UNIFORMITY
6.1/10
10.0/10
UPSCALING
7.5/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Sony X85K (LCD) and Vizio D-Series '22 (LCD) are both only fair for movies & TV.

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How the Sony X85K (LCD) and the Vizio D-Series '22 (LCD) compare to other TVs

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Spec Comparison

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Sony X85K (LCD)Vizio D-Series '22 (LCD)
Sony X85K (LCD)Vizio D-Series '22 (LCD)

GENERAL

Price
$648
$144
Brand
SonyVizio
Release Date
May 1, 2022October 1, 2022
Full name
KD-43X85KD40f-J09
Screen Size
43"40"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Android TVSmartCast
Sound Quality Score
6.9/106/10
NextGen Ready
YesNo
HDMI Ports
40
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.3/106.6/10
Bright Room Score
7.4/105.8/10
Gaming Score
7.6/105.7/10
Movies & TV Score
6.5/106.2/10
Sports Score
7.4/106.2/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.2" x 37.9" x 2.7"19.9" x 35.2" x 3.1"
Dimensions with Stand (H x W)
24.7" x 37.9"22.3" x 35.2"
Weight without Stand
22.5 lbs12.1 lbs
VESA Mount
200 x 200200 x 100

DISPLAY

Color Depth
10 bit10 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.5/106.9/10
Local Dimming
2.5/103/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W18 W
Dolby Atmos
YesYes
DTS:X
Up to DTS Digital Surround, Bypass onlyNo

Get a great deal on the Sony X85K (LCD) or the Vizio D-Series '22 (LCD)

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

About Vizio

Vizio is an American company. While they initially gained recognition for offering budget-friendly TVs, they have successfully expanded their product lineup to include high-end options as well. They manufacture TVs primarily in Mexico, China, and Vietnam. Similar to many Korean TV brands, Vizio developed its own smart TV software called SmartCast. In the past, SmartCast was not the best smart TV software, but it has evolved so that it is now good for using your TV and connecting to streaming services.

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Why trust us

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

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TVs evaluated
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TVs stats compiled
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Recommendations made
18,275
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About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
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Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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