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KD-43X85J
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43S350R
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What we think

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The PerfectRec TV team Learn more
Updated April 10, 2024·

If you're on a budget, the TCL S350R could be an attractive option, but it offers lower picture quality across most types of content, including movies and sports, and it's not the best for gaming. Moreover, its performance in bright rooms is not impressive, which makes it less suitable for environments with a lot of ambient light. On the other hand, the Sony X85J is more expensive but offers significantly better picture quality overall, with good performance for sports and gaming and better suitability for both dark and bright rooms. If sound is important to you, note that the Sony has slightly more powerful speakers and supports DTS Digital Surround. If you need a TV that supports advanced formats like Dolby Vision and HDR10+, and plan to use it as a monitor or for console gaming at higher resolutions, the Sony is the better choice. However, if price is your main concern and you can compromise on picture quality and features, the TCL will suffice. Give Feedback

this description is based on the product variant with some specs and product variant with some specs. At the time of writing, the variant with some specs cost some dollars and the variant with some specs cost some dollars.
Advantages of the Sony X85J (LCD)
  • Good for bright room
  • Good for gaming
  • Good for sports
  • Very good for news, talk, & other TV
  • Very good for cartoons & animation
  • Best in class for upscaling
  • Best in class motion processing
Advantages of the TCL S350R (LCD)
  • The TCL S350R (LCD) has no clear advantages over the Sony X85J (LCD).

Key differences

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Picture Quality

7.3
KD-43X85J
43S350R
5.3
7.88/10
CONTRAST
6.428571429/10
7.3/10
COLOR VOLUME SCORE
5.8/10
LED
PANEL TYPE
LED
VA
PANEL SUB-TYPE
VA
The Sony X85J (LCD) has good picture quality, while the TCL S350R (LCD) has poor picture quality.

Movies & TV

6.5
KD-43X85J
43S350R
5.2
7.88/10
CONTRAST
6.428571429/10
6.9/10
BLACK UNIFORMITY
5.1/10
10.0/10
UPSCALING
7.0/10
Yes
HDR10 SUPPORT
Yes
No
HDR10+ SUPPORT
No
Yes
DOLBY VISION SUPPORT
No
The Sony X85J (LCD) is only fair for movies & TV, while the TCL S350R (LCD) is poor.

Sports

7.2
KD-43X85J
43S350R
6.1
10.0/10
MOTION PROCESSING
3.9/10
120Hz
REFRESH RATE
60Hz
7.6/10
INPUT LAG SCORE
5.6/10
10.0/10
UPSCALING
7.0/10
8.5/10
SDR BRIGHTNESS SCORE
5.0/10
Yes
HLG SUPPORT
No
The Sony X85J (LCD) is good for sports, while the TCL S350R (LCD) is only fair.

Gaming

7.6
KD-43X85J
43S350R
5.5
7.8/10
RESPONSE TIME SCORE
6.2/10
7.6/10
INPUT LAG SCORE
5.6/10
10.0/10
MOTION PROCESSING
3.9/10
0.0/100
GAMING LOCAL DIMMING
0.0/100
7.5/10
GAME HDR BRIGHTNESS SCORE
2.5/10
The Sony X85J (LCD) is good for gaming, while the TCL S350R (LCD) is poor.

Cartoons & Animation

8.6
KD-43X85J
43S350R
5.3
7.3/10
COLOR GAMUT SCORE
5.4/10
7.3/10
COLOR VOLUME SCORE
5.8/10
8.5/10
SDR BRIGHTNESS SCORE
5.0/10
9.1/10
COLORS OUT OF THE BOX SCORE
4.7/10
8.2/10
GRAY UNIFORMITY
5.5/10
The Sony X85J (LCD) is very good for cartoons & animation, while the TCL S350R (LCD) is poor.

News, Talk, & Other TV

8.2
KD-43X85J
43S350R
5.6
8.5/10
SDR BRIGHTNESS SCORE
5.0/10
10.0/10
UPSCALING
7.0/10
The Sony X85J (LCD) is very good for news, talk, & other TV, while the TCL S350R (LCD) is poor.

Bright Room

7.3
KD-43X85J
43S350R
4.7
5.3/10
VIEWING ANGLE
6.0/10
8.5/10
SDR BRIGHTNESS SCORE
5.0/10
7.1/10
HDR BRIGHTNESS SCORE
2.5/10
5.9/10
REFLECTIONS SCORE
6.3/10
The Sony X85J (LCD) is good for bright room, while the TCL S350R (LCD) is poor.

Cost

$750
KD-43X85J
43S350R
$200
Product image
Product image

$0

$200

$400

$600

$800

$1,000

$1,200

The Sony X85J (LCD) has a price of $750 and the TCL S350R (LCD) costs $200.
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How the Sony X85J (LCD) and the TCL S350R (LCD) compare to other TVs

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Spec Comparison

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Sony X85J (LCD)TCL S350R (LCD)
Sony X85J (LCD)TCL S350R (LCD)

GENERAL

Price
$750
$200
Brand
SonyTCL
Release Date
April 1, 2021July 1, 2023
Full name
KD-43X85J43S350R
Screen Size
43"43"
Screen Resolution
4K1080P

TV FEATURES

Operating System
Android TVRoku TV
Sound Quality Score
7.5/105.9/10
NextGen Ready
YesNo
HDMI Ports
40
Coax Ports
11

DISPLAY QUALITY SCORES

Picture Quality Score
7.3/105.3/10
Bright Room Score
7.4/104.7/10
Gaming Score
7.6/105.5/10
Movies & TV Score
6.6/105.2/10
Sports Score
7.3/106.1/10

PHYSICAL

Dimensions w/o Stand (H x W x D)
22.2" x 38" x 2.7"21.8" x 37.6" x 3.5"
Dimensions with Stand (H x W)
24.7" x 38"23.9" x 37.6"
Weight without Stand
22.5 lbs12.5 lbs
VESA Mount
200 x 200100 x 100

DISPLAY

Color Depth
10 bit8 bit
Black Frame Insertion
YesNo
Auto Low Latency Mode
YesNo
Contrast
7.9/106.4/10
Local Dimming
2.5/102.5/10

SOUND

Speaker Setup
2.02.0
Speaker Power
20 W16 W
Dolby Atmos
YesNo
DTS:X
Up to DTS Digital Surround, Bypass onlyNo

Get a great deal on the Sony X85J (LCD) or the TCL S350R (LCD)

About Sony

Sony stands as a highly experienced and widely trusted TV manufacturer, earning a reputation that surpasses all others. A Japanese company, Sony has been making TVs for far longs than it has been making Playstation game consoles. Sony's high-end TVs are often regarded as the ultimate choice for videophiles, representing the epitome of quality, albeit at a premium price point. Renowned for their advanced and precise motion handling, as well as their cutting-edge local dimming algorithms, Sony consistently delivers unparalleled performance in these areas. They include Google TV software with all their TV sets, which grants access to the largest selection of apps available and they also include Bravia Core which is a movie streaming platform specifically for Sony TVs that offers higher picture quality by using more bandwidth.

About TCL

TCL, the highly recognizable TV brand from China, has firmly established itself as the second-largest manufacturer in terms of sales volume. Renowned for striking an impressive balance between affordability, picture quality, and design, TCL TVs deliver a compelling overall package. While they have traditionally excelled in the low-end and midrange TV segments, TCL has recently made remarkable strides in the realm of high-end televisions, introducing impressive models that rival top competitors. Most TCL TVs use Roku software which is very user friendly and easy to use, but they have a few other models that use Google TV which has the largest app selection, but is not as user friendly as Roku.

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This information was produced and vetted by the PerfectRec TVs team. We are a product research and recommendation organization that meticulously reviews and evaluates the latest TV information and makes it digestible for you.

By the numbers

385
TVs evaluated
33,110
TVs stats compiled
21
Proprietary TVs ratings developed
102,330
Recommendations made
15,350
Consumer hours saved

About the TV team

Joe Golden, Ph.D

CEO and TVs Editor
Joe is an entrepreneur and lifelong electronics enthusiast with a Ph.D in Economics from the University of Michigan.

Jason Lew

Staff Expert & Software Engineer
Jason is a staff expert and software engineer that has been making laptop recommendations for 7 years and moderates one of the largest laptop subreddits.

Chandradeep Chowdhury

Staff Expert & Software Engineer
Chandradeep is a staff expert and software engineer and expert in televisions and monitors. He’s been making monitor recommendations for ten years.

Jaime Roldán

TVs Expert
Jaime is a Colombia-based TV expert. He is an electronics engineer with 8 years of experience in the telecom sector and has been making TV recommendations for 12 years.

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